How to integrate Doppler with your Vtex store

Developing your Database is only the first step to improve your Online Store results. Once you catch those contacts that subscribe in your Website but don’t buy, the following step is to nurture them in order to convert them into customers. This is where Email Marketing takes the center stage.

Integrating Doppler with your Vtex E-commerce you can synchronize both platforms and automatically send all the contacts you generate in your store to a Subscriber List. Then it only remains that you create Email & Automation Marketing Campaigns to reach each Subscriber with the right message at the right time.

In this tutorial you’ll learn:

How to integrate Doppler with your Vtex store step by step

Before you begin, make sure you have the App Key and Token from your Vtex store. To do this, log into your account, go to the “Account management” section and click on “Accounts”.

Vtex account

There you will have to click on the name of your account.

Vtex account nameGo to the “Security” section and click on “Generate access key and secret”.

Generate access key Vtex

A pop up will be displayed, there you’ll have to enter a name for this data. We’ve called them “Doppler – Vtex Integration”. Then click on “Generate new secret”. After copying the Token, click “OK”.

New access key and secret Vtex

You’ll see the Token on your screen. Attention! For security reasons the Token is displayed only once, so we recommend that you copy it and keep it in a safe place.

Generate Token Vtex

You’ll return to the screen where you were before. In the Security section, you’ll see the App Key next to the name of the Access Key.

Access key Vtex

Once you’ve obtained the App Key and Token data from your Vtex account, you’ll have to log into your Doppler account to complete the process. If you don’t have one, you can create it for free. Then go to the “Control Panel”.

Doppler control panel

Go to the section “Integrations and advanced preferences”, there you will find the Vtex logo.

Vtex in Doppler control panel

Later you’ll see the fields that appear below. These are the ones that you must complete with the data that you have already obtained from your Vtex account.

Vtex data to complete in Doppler

Select the Subscriber List to which you want to send the contacts of your store and click on “Connect”.

Select Subscribers List

The data will begin to synchronize. This may take a few minutes depending on the amount of contacts you have. It’s important to clarify that all the data related to your Subscribers will be imported and associated to each one.

It’s very important that you have created in Doppler the Custom Fields associated with the data you wish to import. For example, if you want the “address” information appears in the Subscriber, you must have created this field in your Doppler account.

Remember that you can also perform a manual synchronization whenever you want by pressing the icon indicated in the image.

Manual synchronization of the List

Once the synchronization is done all Subscribers imported from your store will appear with the “VTEX” Origin.

Vtex origin Subscriber

How to add your Vtex products into your Emails

Now that you have integrated your Doppler and Vtex’s accounts, you can add your products into each Template, exactly as you show them on your online store!

To begin, you must log into your Doppler account. Once you have completed the previous steps and you have reached the creation of the Campaign Content, you must click on “Template Editor”.

Template Editor

Choose the Template that best suits your needs and select “Save”.

Once inside the Template Editor, go to the “Products” section in the panel and drag one of the elements: 1, 2, 3 columns or Image and Text.

Products section in the Templates Editor

Click on “Edit” next to the element and you’ll see the products available in your Vtex store.

Edit Product

By selecting one of them, it’ll be added to the canvas with its description and price.

Vtex product into de Template

That’s all! Now you can create your Email Marketing Campaigns and schedule automated Emails to convert Subscribers into loyal customers of your store.

Have a great Campaign!


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