How to send SMS Campaigns?
If you haven’t tried it yet, let us tell you why SMS Campaigns are the perfect complement to your Email Automation strategy.
Some of SMS strengths for Marketing Campaigns are:
- Great reach: the recipient does not need cellular data.
- Are read within minutes of delivery.
- Improve the overall results of your strategy.
Wondering how and what can you use SMS for?
- Welcoming to a community or Subscriber List.
- Sending offers and promotions.
- Exclusive invitations to events.
- Reminders and alerts of interest for your Subscribers.
- If you have an E-commerce, do not hesitate and tempt your customers with Abandoned Cart SMS.
Sending your SMS Campaigns in Doppler is very simple.
You can create SMS Campaigns from the Automation section of your Doppler account, and they can be associated or not to Email Marketing flows. They also work as unidirectional messages.
Here is a step by step guide to help you configure your SMS.
How are SMS managed in Doppler?
From the Control Panel of your Doppler account you can see the SMS Settings option. Also, as with your credits for Email Campaigns, you will see the funds available for your SMS all the time.
In the same drop-down menu of your account you will find the option Buy, for when you want to add funds for your SMS.
Once inside, you will see your SMS Panel. You’ll find there Available Funds and Active Countries for your SMS communications. In order to move forward, you must Add countries. If you do not add any countries, you will not be able to configure SMS Campaigns.
As you add countries, you will see the average cost per SMS for each one. This way, you can start to plan how to implement your strategy.
From this section, you can also configure the days and times you want to send your SMS. You just have to click on the white button so it will turn on green and allow you to set up the options.
You can choose to do the shipments only from Monday to Friday, and/or set up a time zone taking into account your Contacts and where they live.
Let’s see how to add funds for your Campaigns. Remember that funds shown in your SMS Panel are for SMS communications only. If you click on “Estimate purchase”, you will be able to see estimated costs for your Campaigns.
Estimate your SMS Purchase
Before making your purchase you can estimate the total cost of all your SMS. You will be able to see which countries you have selected as Active and you can add others too. Just remember that these others will only be used to estimate costs. If you want to include SMS messages for them, you must first activate every new country in the previous screen.
Before you click on “Continue”, you should know that the minimum amount for every transaction (adding funds) is US $ 50.00.
Select the Payment Method
After clicking “Continue” you will access the Payment screen. You can opt between two payment methods: Credit Card or Bank Transfer. You will be asked for information corresponding to the payment method you choose.
Finally, click on “Buy” and you will see the funds added in your SMS Panel. Be patient if you chose Bank Transfer, as a delay in confirmation may occur.
How to add your Subscriber’s phone numbers?
This is an important step to start sending your SMS Campaigns. You have to add your Subscriber’s phone numbers to your Database. Haven’t you done it yet? Don’t worry, it’s very simple. Create a phone type Custom Field.
So then, when you want to configure SMS Campaigns, you will select that field you used to import the phone numbers. The information in that field must include the country code and telephone number of each Subscriber.
What happens if you don´t know the Email address of your Contacts and you only have their phone numbers?
Maybe you use Doppler only to send SMS Campaigns, and in that case you may not have their Email addresses. Don’t be afraid! Let’s look what you have to do:
Doppler was born as an Email Marketing platform, so the Email address is a basic and required field. This means that each Subscriber you import into your Doppler account has to have an associated Email address.
For that cases, Doppler has a domain: dopplersms.com. You have to put it together with any general information for each Subscriber. For example [email protected], [email protected] or whatever you want (they have to be different); the important thing is to include the column Email with email addresses @dopplersms.com, not only the phone numbers.
How to add SMS to your Automation Campaigns in Doppler?
SMS campaigns are the perfect complement to your Automation flows. When you enter the Automation section, start creating your flow the same way you always do for your Emails.
When selecting Steps to add you will have the option SMS.
On the next screen you must define an SMS Name, select the Phone field and type the Text Message you want to send. Remember that each message can have a maximum of 160 characters.
If you add special characters, the message may be divided into more than one when sending it and this will count as more than one SMS.
WARNING! If you add any special character, it may happen that the text message is divided into more than one when you send it. Then, it will count as more than one and will discount more available funds.
Let’s explain this: if by adding only basic characters the maximum length of your SMS is 160 characters, using just one special character will shorten that length to only 70 characters.
You can find all the basic characters supported by the telecommunications companies here. Those that are not there, are considered special characters. The character restrictions come from the harmonization of the GSM standard to make SMS service universal.
Emojis & SMS: currently SMS providers don’t support emojis, so if you copy and paste an emoji and put it into your SMS Campaign, it won’t be visualized well.
Custom Fields & SMS: you can use them as in Email Marketing or Transactional Campaigns. Be careful about the spelling (always with [[[ ]]] for example [[[Firstname]]]) and be sure you have this information into your account, so Doppler can replace it for each Contact.
Remember that when you use Custom Fields in your SMS, it could be shorter or longer depending on each Contact’s information. So the content of your SMS may be divided into more than one message.
As in your Email Automation Campaigns, you can also send a Test to the phone number you define. It is very useful to see how your Users will see it, to verify if you want to use other words, shorten it or add important information.
SMS Reports to analyze the performance of your Campaign
As in the Email Marketing and Transactional Campaigns, your work doesn’t finish with the shipment. Take a look at the Reports is also very important!
Once you start your Automation flow, you’ll see a summary with the main metrics about it on the left side of the Automation screen. If you want to see metrics about your SMS Campaign, click on “See full Reports”.
At this step, click on the flap SMS Campaigns. There you can see:
- The number of sent SMS.
- The number and % of delivered and non-delivered SMS.
- The number of sent, delivered and non-delivered SMS by country (in case you have Contacts from different countries).
You can also download an Excel report with the information of the shipment for each Contact during a period of time.
Well, now you know you can have many uses for your SMS Campaigns. Say hello, increase loyalty, gain conversions, emphasize some message you have sent through another medium and many more. Add value to your emails and use SMS to achieve your business objectives.
And if you have doubts, just leave us your questions at [email protected] and we will answer them with pleasure 🙂
Make awesome Campaigns!