Subscriber Management: Unopened Emails
Did you know that you can optimize your Subscribers Lists by means of automatic cleaning of unopened Emails? Learn how to manage the Subscribers that don’t open your Campaigns and improve your effectiveness in Email Marketing.
Would you like to have a high volume of Subscribers in each of your Lists and a poor Open Rate? Do not confuse quantity with quality! Inactive Emails that haven’t opened your Campaign will become a huge disadvantage for you.
Doppler gives you the ability to clear your List of inactive Subscribers and remove their Emails after a certain number of consecutive sendings unopened.
On the other hand, those who don’t open your sendings consecutively will not be convenient because you will be generating an unnecessary cost. Also, you List will not be optimized.
Another factor to consider is your Open Rate and consequently your reputation. The smaller the values of your Openings, the worse it’s for your reputation and taken to the extreme, could be classified as Spam.
As you can see, managing the cleaning of your Subscribers by the amount of unopened sendings is healthy and will bring advantages. Inactive users haven’t opened enough Emails to generate much interest so the best thing would be to remove them.
How to manage your unopened Emails?
Login to your Doppler account and go to the Control Panel. In Preferences Campaigns select “Admin unopened Emails”. From there you can select from how many Emails that haven’t been opened and remove them from your List.
Do you wonder what this number is? It is a value that is associated with the number of sendings you make and the frequency with which you send. However, Doppler can provide you a standard parameter which involves 15 to 20 consecutive unopened sendings.
After saving the changes, you will have your a clean, high quality List. This cleaning will allow you to optimize your sendings, have a filtered database, reduce Bounces, and control what happens after each sending.
Manage your unopened Emails for a List with a better quality!