Starting in February 2024, Gmail, Yahoo and Microsoft have made changes focused on DMARC authentication that could affect the deliverability of your emails. Let’s see in this article how to adapt your campaigns to these settings.<\/p>\n
The key change is that from now on, the authentication protocol (DMARC) will have stricter measures in order to prevent phishing and domain misuse. You can see the details at this link.<\/a><\/p>\n The changes include:<\/p>\n These changes to DMARC can have a significant impact on the inbox arrival of your email marketing campaigns to recipients with @gmail.com, @yahoo.com, @outlook.com, @hotmail.com, @live.com, or @msn.com email directions, as well as to all those who use the enterprise services of Google and Yahoo to manage their emails with their own domain.<\/p>\n Accurate Settings:<\/b> Make sure you have accurate and up-to-date DMARC settings. It is important to verify that your SPF, DKIM and DMARC records are correctly implemented to avoid authentication problems.<\/p>\n Continuous Monitoring: <\/b>Regularly check your domain’s spam rate in Postmaster Tools to anticipate and stay proactive in the event of any inconvenience.<\/p>\n To continue having successful campaigns, we list a series of suggestions that you can put into practice:<\/p>\n In the next video, you can see a resume about the changes that we mencionated previously:\u00a0<\/span><\/p>\n\n
How will this change impact your Campaigns?<\/h1>\n
What should you take into account?<\/h1>\n
What do we advise you from Doppler?<\/h1>\n
\n