{"id":1183,"date":"2013-06-07T15:27:30","date_gmt":"2013-06-07T15:27:30","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=1183"},"modified":"2021-05-20T15:08:19","modified_gmt":"2021-05-20T15:08:19","slug":"como-crear-una-campana-test-ab","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/how-to-create-an-a-b-test-campaign\/","title":{"rendered":"How to Create an A\/B Test Campaign"},"content":{"rendered":"<p>To create an\u00a0<strong>A\/B Test Campaign<\/strong>, first login to your\u00a0<a title=\"Doppler - Email Marketing Made Simple\" href=\"http:\/\/sales.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\"><strong>Doppler<\/strong><\/a>\u00a0account and click the \u2018<strong>Create Campaign<\/strong>\u2019 option.<\/p>\n<p dir=\"ltr\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_1.png\" alt=\"Test A\/B Campaign\" width=\"600\" height=\"163\" \/><\/p>\n<p dir=\"ltr\">Now go to \u2018<strong>A\/B Test Campaign<\/strong>\u2019. There you\u2019ll have to choose which Campaign type you\u2019d like to test:<strong>\u00a0Classic<\/strong>\u00a0or<strong>\u00a0Social<\/strong>, as it\u2019s shown on the image below.<\/p>\n<p dir=\"ltr\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_2.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"326\" \/><\/p>\n<p dir=\"ltr\">Once you&#8217;ve chosen your Campaign type it\u2019s time to define which element you\u2019d like to test:\u00a0<strong>Subject<\/strong>\u00a0or\u00a0<strong>Content<\/strong>.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_3.png\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_3.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"101\" \/><\/a><\/p>\n<p dir=\"ltr\"><strong>A\/B Test by Subject<br \/>\n<\/strong><\/p>\n<p dir=\"ltr\">If you decide to run a\u00a0<strong>Subject<\/strong>\u00a0<strong>Test<\/strong>, we advise you to create two completely different subject lines as shown on the image below. By doing this you\u2019ll be making your test more effective.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_4.png\"><img title=\"Test AB Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_4.png\" alt=\"Test AB Campaign\" width=\"630\" height=\"408\" \/><\/a><\/p>\n<p dir=\"ltr\">Next step will be choosing your Campaign\u2019s content. At this point you\u2019ll have 3 options: importing your own .html or .zip file, using a pre-designed template or creating the content\u00a0manually with our Editor.<\/p>\n<p dir=\"ltr\">Do you want to import your HTML? Take a look at this <a title=\"HTML\" href=\"https:\/\/help.fromdoppler.com\/en\/como-importar-un-html\/\" target=\"_blank\" rel=\"noopener\">post<\/a>.<br \/>\nWould you like to use one of our Templates? Check this <a title=\"Use our Templates!\" href=\"https:\/\/help.fromdoppler.com\/en\/como-editar-un-email-template\/\" target=\"_blank\" rel=\"noopener\">post<\/a>.<\/p>\n<p dir=\"ltr\"><img src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_5.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"225\" \/><\/p>\n<p dir=\"ltr\">Once you are finished, select the\u00a0<strong>Lists<\/strong>\u00a0or\u00a0<strong>Segments<\/strong>\u00a0that you want to send the\u00a0<strong>Campaign<\/strong>\u00a0to. You can choose as many lists as you like but remember: to perform an A\/B Test you must have at least 1,500 subscribers.<\/p>\n<p dir=\"ltr\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_6.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"250\" \/><\/p>\n<p dir=\"ltr\">Next, you need to determine the\u00a0<strong>Subscribers<\/strong>\u00a0percentage on which you will run the A\/B Test. This ratio should be within the 5% and 10% of the recipients. Test results will be based on the open rate as it shows below.<\/p>\n<p dir=\"ltr\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1test_ab_campaign_-_print_7.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"238\" \/><\/p>\n<p dir=\"ltr\">Now that you are done choosing your recipients, everything is ready to send your Campaign immediately or to schedule it to be sent whenever you want.<\/p>\n<ul>\n<li dir=\"ltr\"><strong>Immediate Send Out<\/strong> means that the <strong>test will be sent immediately<\/strong>, and the <strong>winner Campaign will be sent when the data processing finishes.<\/strong> The process requires <strong>two hours and a half<\/strong> (30 minutes for the test shipment and 2 hours to process data). So the Immediate Send Out could be done <strong>at least 2 hours and 30 minutes after you configure your A\/B Test Campaign.<\/strong><\/li>\n<li dir=\"ltr\"><strong>Scheduled Sent Out<\/strong> allows you to configure a day and time to send the test and another different day and time to send the winner Campaign. The minimum time is similar to the Immediate Send Out: you can <strong>schedule a test Campaign a minimum of 30 minutes later than the configuration of the Campaign, and minimum of 2 hours and 30 minutes later to send the winner option.<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\"><img src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_8.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"180\" \/><\/p>\n<p dir=\"ltr\"><strong>A\/B Test by\u00a0<strong>Content\u00a0<\/strong><br \/>\n<\/strong><\/p>\n<p dir=\"ltr\">By making a\u00a0<strong>A\/B Test by\u00a0<strong>Content\u00a0<\/strong><\/strong>you can try different variations on your Campaign\u2019s content and find out which one converts better. To get started, fill in the information required as shown on the image below.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1test_ab_campaign_-_print_9.png\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_1test_ab_campaign_-_print_9.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"415\" \/><\/a><\/p>\n<p dir=\"ltr\">Now choose your Campaign\u2019s content. You can either import your own .html or .zip file or manually create the content by using our<strong>\u00a0Editor<\/strong>.<\/p>\n<p dir=\"ltr\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_10.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"220\" \/><\/p>\n<p dir=\"ltr\">Once you\u2019ve selected the two variations you would like to test, choose the\u00a0<strong>Lists<\/strong>\u00a0or\u00a0<strong>Segments<\/strong>\u00a0that will receive the\u00a0<strong>Campaign<\/strong>. Remember: you can choose as many lists as you like, but keep in mind that to perform an A\/B Test you need to have at least 1,500 subscribers.<\/p>\n<p dir=\"ltr\"><img title=\"Test A\/B Campaign\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_11.png\" alt=\"Test A\/B Campaign\" width=\"630\" height=\"272\" \/><\/p>\n<p dir=\"ltr\">Next you need to determine the\u00a0<strong>Subscribers<\/strong>\u00a0percentage on which you will run the A\/B Test. Once again, this ratio should be within the 5% and 10% of the recipients and test results will be based on the open rate as it shows below.<\/p>\n<p dir=\"ltr\">Did you finish choosing your recipients? Now you are ready to send your campaign or schedule it to be sent whenever you want. <strong>Minimum times are similar to A\/B Test by Subject<\/strong> we explain before.<\/p>\n<p dir=\"ltr\"><strong>Have an awesome Campaign!<\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>To create an\u00a0A\/B Test Campaign, first login to your\u00a0Doppler\u00a0account and click the \u2018Create Campaign\u2019 option.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[65,275,18],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an A\/B Test Campaign - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an A\/B Test Campaign - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"To create an\u00a0A\/B Test Campaign, first login to your\u00a0Doppler\u00a0account and click the \u2018Create Campaign\u2019 option.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/en\/how-to-create-an-a-b-test-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-07T15:27:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T15:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/06\/crearcampa\u00f1a-1024x281.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian P\u00e9rsico\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=1183#primaryimage\",\"url\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_1.png\",\"contentUrl\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_1.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=1183#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/?p=1183\",\"name\":\"[:es]\u00bfC\u00f3mo crear una Campa\u00f1a Test A\/B?[:en]How to Create an A\/B Test Campaign[:] - Doppler Help Center\",\"isPartOf\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=1183#primaryimage\"},\"datePublished\":\"2013-06-07T15:27:30+00:00\",\"dateModified\":\"2021-05-20T15:08:19+00:00\",\"author\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/6ac8152541360db8d120580da8a47d0e\"},\"breadcrumb\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=1183#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.fromdoppler.com\/es\/?p=1183\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=1183#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.fromdoppler.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create an A\/B Test Campaign\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/6ac8152541360db8d120580da8a47d0e\",\"name\":\"Sebastian P\u00e9rsico\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1dec2cf63ec201930ee6f6f5d8bf27f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1dec2cf63ec201930ee6f6f5d8bf27f5?s=96&d=mm&r=g\",\"caption\":\"Sebastian P\u00e9rsico\"},\"url\":\"https:\/\/help.fromdoppler.com\/en\/author\/sebastian-persico\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create an A\/B Test Campaign - Doppler Help Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Create an A\/B Test Campaign - Doppler Help Center","og_description":"To create an\u00a0A\/B Test Campaign, first login to your\u00a0Doppler\u00a0account and click the \u2018Create Campaign\u2019 option.","og_url":"https:\/\/help.fromdoppler.com\/en\/how-to-create-an-a-b-test-campaign\/","og_site_name":"Doppler Help Center","article_published_time":"2013-06-07T15:27:30+00:00","article_modified_time":"2021-05-20T15:08:19+00:00","og_image":[{"url":"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/06\/crearcampa\u00f1a-1024x281.png"}],"twitter_card":"summary","twitter_misc":{"Written by":"Sebastian P\u00e9rsico","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/help.fromdoppler.com\/es\/#website","url":"https:\/\/help.fromdoppler.com\/es\/","name":"Doppler Help Center","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/help.fromdoppler.com\/es\/?p=1183#primaryimage","url":"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_1.png","contentUrl":"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2013\/10\/rsz_test_ab_campaign_-_print_1.png"},{"@type":"WebPage","@id":"https:\/\/help.fromdoppler.com\/es\/?p=1183#webpage","url":"https:\/\/help.fromdoppler.com\/es\/?p=1183","name":"[:es]\u00bfC\u00f3mo crear una Campa\u00f1a Test A\/B?[:en]How to Create an A\/B Test Campaign[:] - Doppler Help Center","isPartOf":{"@id":"https:\/\/help.fromdoppler.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/help.fromdoppler.com\/es\/?p=1183#primaryimage"},"datePublished":"2013-06-07T15:27:30+00:00","dateModified":"2021-05-20T15:08:19+00:00","author":{"@id":"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/6ac8152541360db8d120580da8a47d0e"},"breadcrumb":{"@id":"https:\/\/help.fromdoppler.com\/es\/?p=1183#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.fromdoppler.com\/es\/?p=1183"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/help.fromdoppler.com\/es\/?p=1183#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.fromdoppler.com\/es\/"},{"@type":"ListItem","position":2,"name":"How to Create an A\/B Test Campaign"}]},{"@type":"Person","@id":"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/6ac8152541360db8d120580da8a47d0e","name":"Sebastian P\u00e9rsico","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1dec2cf63ec201930ee6f6f5d8bf27f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1dec2cf63ec201930ee6f6f5d8bf27f5?s=96&d=mm&r=g","caption":"Sebastian P\u00e9rsico"},"url":"https:\/\/help.fromdoppler.com\/en\/author\/sebastian-persico\/"}]}},"_links":{"self":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts\/1183"}],"collection":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":21,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":7857,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts\/1183\/revisions\/7857"}],"wp:attachment":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/tags?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}