{"id":12654,"date":"2026-02-06T20:48:34","date_gmt":"2026-02-06T20:48:34","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=12654"},"modified":"2026-03-06T18:44:01","modified_gmt":"2026-03-06T18:44:01","slug":"como-utilizar-la-creacion-de-asuntos-inteligentes-en-mis-campanas","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/creacion-de-asuntos-inteligentes\/","title":{"rendered":"Creating Smart Subject Lines"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you activate the Smart Subject Line option, Doppler uses Artificial Intelligence to generate different subject line suggestions related to the content of your Campaign, which you can view before finishing the configuration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These suggestions aim to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide clear and specific ideas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vary approaches (informative, promotional, direct, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help you find a subject line that captures attention without losing consistency with your message.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Below, we provide step-by-step instructions so you can start using it in your Campaigns.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">How to use Smart Subject?<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The AI-powered Smart Subject option is available during the campaign subject configuration stage, within the usual flow of creating an email campaign in Doppler.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Go to Campaigns<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone  wp-image-12675\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/ingles-300x21.png\" alt=\"\" width=\"829\" height=\"58\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/ingles-300x21.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/ingles-1024x70.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/ingles-768x53.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/ingles.png 1387w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a02.Choose the type of Campaign you want to run:<\/span><\/p>\n<p><img class=\"alignnone  wp-image-12676\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163706-300x115.png\" alt=\"\" width=\"720\" height=\"276\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163706-300x115.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163706-1024x392.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163706-768x294.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163706.png 1359w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 3.After completing the basic Campaign information, you will see a specific option to generate subject line suggestions using AI, clearly identified in the interface.<\/span><\/p>\n<p><img class=\"alignnone  wp-image-12677\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-300x190.png\" alt=\"\" width=\"600\" height=\"380\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-300x190.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-1024x649.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-768x487.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727.png 1207w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 4.Activate AI-generated Subject so that when you edit your Campaign content, you can see these content suggestions.<\/span><\/p>\n<p><img class=\"alignnone  wp-image-12678\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163740-300x79.png\" alt=\"\" width=\"714\" height=\"188\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163740-300x79.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163740.png 600w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 5.Fill in all the information for your Campaign and click Next..<\/span><\/p>\n<p><img class=\"alignnone  wp-image-12679\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-1-300x190.png\" alt=\"\" width=\"747\" height=\"473\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-1-300x190.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-1-1024x649.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-1-768x487.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163727-1.png 1207w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 6.Select how you want to import your Campaign content<\/span><\/p>\n<p><img class=\"alignnone  wp-image-12681\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163810-300x128.png\" alt=\"\" width=\"804\" height=\"343\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163810-300x128.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163810-1024x438.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163810-768x328.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163810.png 1331w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 7.Once configured, select the List you want to target with this created Campaign.<\/span><\/p>\n<p><img class=\"alignnone  wp-image-12682\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163937-300x183.png\" alt=\"\" width=\"674\" height=\"411\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163937-300x183.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163937-1024x625.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163937-768x469.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163937.png 1045w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<ol start=\"8\">\n<li><span style=\"font-weight: 400;\"> Then choose the shipping method and delivery date.<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone  wp-image-12683\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163953-300x154.png\" alt=\"\" width=\"684\" height=\"351\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163953-300x154.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163953-1024x526.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163953-768x394.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-163953.png 1083w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<ol start=\"9\">\n<li><span style=\"font-weight: 400;\"> Done! You have now set up your campaign. A summary of it is below.<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone  wp-image-12684\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164037-1-229x300.png\" alt=\"\" width=\"587\" height=\"769\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164037-1-229x300.png 229w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164037-1.png 659w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<ol start=\"10\">\n<li><span style=\"font-weight: 400;\"> To see Smart Subject suggestions, click on the Edit icon within Subject.<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone  wp-image-12686\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Camaping-sumary-ing-300x144.png\" alt=\"\" width=\"681\" height=\"327\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Camaping-sumary-ing-300x144.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Camaping-sumary-ing-1024x491.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Camaping-sumary-ing-768x368.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Camaping-sumary-ing.png 1037w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<ol start=\"11\">\n<li><span style=\"font-weight: 400;\"> You will now see all the suggestions that the AI has for your Campaign Subject.<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone  wp-image-12687\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164054-300x208.png\" alt=\"\" width=\"678\" height=\"470\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164054-300x208.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164054-768x532.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-164054.png 1022w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<ol start=\"12\">\n<li><span style=\"font-weight: 400;\"> If you prefer to edit the Subject line yourself, simply disable AI generation by clicking the green button.<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone  wp-image-12688\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-171851-300x207.png\" alt=\"\" width=\"828\" height=\"571\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-171851-300x207.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-171851-768x530.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-06-171851.png 1020w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<h2><b>Final considerations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI Smart Subjet is a tool designed to optimize your time and improve the quality of your campaigns, helping you simply explore new ideas and approaches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend trying this feature in different campaigns and combining it with your experience and knowledge of your audience to get the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have questions about how to use it or need help, our Support team is here to assist you. Write to us at soporte@fromdoppler.com.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>When you activate the Smart Subject Line option, Doppler uses Artificial Intelligence to generate different subject line suggestions related to the content of your Campaign, which you can view before finishing the configuration. These suggestions aim to: Provide clear and specific ideas. Vary approaches (informative, promotional, direct, etc.). Help you find a subject line that [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[579],"tags":[834,835],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Smart Subject Lines - Doppler Help Center<\/title>\n<meta name=\"description\" content=\"Aprende c\u00f3mo utilizar la creaci\u00f3n de Asuntos Inteligentes en tus Campa\u00f1as de Doppler\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Smart Subject Lines - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Aprende c\u00f3mo utilizar la creaci\u00f3n de Asuntos Inteligentes en tus Campa\u00f1as de Doppler\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/en\/creacion-de-asuntos-inteligentes\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T20:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T18:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904-300x19.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arai Godoy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=12654#primaryimage\",\"url\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904.png\",\"contentUrl\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904.png\",\"width\":1324,\"height\":82},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=12654#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/?p=12654\",\"name\":\"[:es]Como utilizar la creaci\u00f3n de Asuntos Inteligentes en mis Campa\u00f1as[:en]Creating Smart Subject Lines[:] - 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