{"id":2023,"date":"2013-12-20T20:46:27","date_gmt":"2013-12-20T20:46:27","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=2023"},"modified":"2024-06-13T15:04:18","modified_gmt":"2024-06-13T15:04:18","slug":"como-integrar-google-analytics-con-tus-campanas-de-email-marketing","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/how-to-integrate-google-analytics-to-doppler\/","title":{"rendered":"How to Integrate Google Analytics to Doppler"},"content":{"rendered":"

Would you like to know which\u2019s their behavior of your Subscribers on your site or landing page after they\u2019ve left your piece? Google Analytics<\/a> is the answer! By integrating Doppler<\/a> with this tool you can widen your horizons and get information about your subscribers that will help you to improve your conversions.<\/p>\n

Integration is really easy, but there are two ways to do it.<\/p>\n

1. Predetermined Tracking<\/strong><\/p>\n

This will be the kind of tracking you\u2019ll get by integrating Google Analytics<\/a> to Doppler<\/a> by default.<\/p>\n

The first thing you\u2019ll have to do will be creating a Google Analytics<\/a> account (keep in mind that you\u2019ll need a Gmail<\/a> adress for that). To do so, go to Google Analytics<\/a>\u2019 site, hit create an account and follow the instructions.<\/p>\n

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Once logged in it will be time for you to load the urls you want to track to the app. When doing so, you\u2019ll see Google will give you a tracking code that you\u2019ll have to add to each loaded url. To do so, you must have some basic knowledge about HTML language but, if you don\u2019t know a thing about it, you can always ask someone to do it for you (we\u2019ve all asked for a little help sometimes).<\/p>\n

Now that all of your destination sites have the Analytics<\/a> tracking code, it\u2019s time to do the integration with Doppler. To do so, access to your Doppler<\/a> account and go to the Integrations<\/strong> section. Now click on Google Analytics.<\/p>\n

\"google<\/p>\n

There you\u2019ll see a button that will let you activate or deactivate the integration to Google Analytics<\/a> as you wish. If what you want is to activate it, the button must be near the word Activate, as shown on the image below:<\/p>\n

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The minute you activate the integration, you\u2019ll see the app will show you some new options. The first will be to add the domains you\u2019d like to track (same as you did on Google Analytics<\/a>). After writing each url, click add.<\/p>\n

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The second option will ask you to identify the traffic source to Google Analytics<\/a>. What does this mean? That when you see the reports from your Analytics<\/a> account you\u2019ll know where the visitors came from by looking at the traffic source. In this case, the traffic source would be \u201cDoppler Campaigns\u201d. We recommend you to use short and relatable names so you can easily identify it.<\/p>\n

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There you go! See? It wasn\u2019t that hard. Since you have chosen to integrate both apps by default, when analyzing Analytics<\/a> reports you\u2019ll see that:<\/p>\n

    \n
  1. First you must go to Reports and select the “Acquisition” option and then “Acquisition traffic” from where you will see the list of all the options that you can consult.<\/li>\n<\/ol>\n

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    2.\u00a0Then, you will be able to see the sessions of the different sources that you can consult. Let’s see each of them in detail.<\/p>\n

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