{"id":2512,"date":"2014-01-14T21:13:42","date_gmt":"2014-01-14T21:13:42","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=2512"},"modified":"2022-04-26T17:29:51","modified_gmt":"2022-04-26T17:29:51","slug":"que-son-los-rebotes-soft-y-hard","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/what-are-soft-and-hard-bounces\/","title":{"rendered":"What are Soft and Hard Bounces?"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\">If you have accessed <a title=\"Doppler - Email Marketing Made Simple\" href=\"http:\/\/sales.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>\u2019s Reports section, you know that\u2019s where you can see <strong>Open<\/strong>, <strong>Unopened<\/strong> and <strong>Bounced Rates<\/strong>, as shown on the following image:<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2017-02-08-a-las-10.07.34.png\"><img class=\"alignnone size-full wp-image-4709\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2017-02-08-a-las-10.07.34.png\" alt=\"Hard and Soft Bounces\" width=\"952\" height=\"414\" \/><\/a><\/p>\n<p dir=\"ltr\">You can even see which of your Subscribers (name by name) have opened your Emails or not! \u00a0You just need to click on <strong>\u2018See In Detail\u2019<\/strong>, next to <strong>Deliverability Rate<\/strong> and you will automatically see what we are talking about.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2017-02-08-a-las-10.10.58.png\"><img class=\"alignnone size-full wp-image-4710\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2017-02-08-a-las-10.10.58.png\" alt=\"Hard and Soft Bounces\" width=\"948\" height=\"260\" \/><\/a><\/p>\n<p dir=\"ltr\">Would you like to understand better the different kind of bounces your Campaigns may have? Keep reading!<\/p>\n<p dir=\"ltr\"><strong>Soft Bounces:<\/strong><\/p>\n<p dir=\"ltr\">This kind of bounces are the ones that won\u2019t allow your Emails to get to your Subscriber\u2019s Inbox. This could happen either because of an error or a non permanent situation that could be reversed in time.<\/p>\n<p dir=\"ltr\">If <a title=\"Doppler - Email Marketing Made Simple\" href=\"http:\/\/sales.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\">Doppler<\/a> were to come up to a Soft Bounce, <strong>it would retry up to five times<\/strong> to achieve sending before giving it up and declaring it as definitively bounced.<\/p>\n<p dir=\"ltr\">Some of this situations might be:<\/p>\n<p dir=\"ltr\">&#8211; <span style=\"text-decoration: underline;\">Email Rejected:<\/span> The sent Email returns to Doppler\u2019s shipping system. In most of the cases, this is due to non existing email addresses or full inboxes that make it impossible for our Emails to come to destination.<\/p>\n<p dir=\"ltr\">&#8211;<span style=\"text-decoration: underline;\"> Invalid<\/span>: This kind of bounce happens when the internal destination server doesn\u2019t respond to the connection.<\/p>\n<p dir=\"ltr\">&#8211; <span style=\"text-decoration: underline;\">SMTP MX Not Found<\/span>: Not found on the DNS register. In this cases it\u2019s possible that the domain does not exist or the DNS has not been actualized.<\/p>\n<p dir=\"ltr\">&#8211; <span style=\"text-decoration: underline;\">Timeout<\/span>: It happens\u00a0when the connection has took longer than 60 seconds in being achieved.<\/p>\n<p dir=\"ltr\">&#8211; <span style=\"text-decoration: underline;\">Server Rejected<\/span>: Destination Server rejects SMTP connection.<\/p>\n<p dir=\"ltr\">&#8211; <span style=\"text-decoration: underline;\">Transaction Error<\/span>: Doppler is unable to set connection or destination server won\u2019t allow it for some reason.<\/p>\n<p dir=\"ltr\">Those last two might sound tricky, but basically what happens is that <a title=\"Doppler - Email Marketing Made Simple\" href=\"http:\/\/sales.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>\u00a0is trying to set a connection that is not accepted by the destination server.<\/p>\n<p dir=\"ltr\"><strong>Hard Bounces<\/strong><\/p>\n<p dir=\"ltr\">Hard bounces are much more severe than the Soft ones. And that\u2019s not surprising at all\u2026 they aren\u2019t called like that for no reason, right?<\/p>\n<p dir=\"ltr\">This kind of Bounces happen\u00a0when <a title=\"Doppler - Email Marketing Made Simple\" href=\"http:\/\/sales.fromdoppler.com\/help\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>\u2019s\u00a0getting a definitive answer from the destination server, indicating that <strong>the Email can\u2019t and won\u2019t be sent to that mailbox<\/strong>.<\/p>\n<p dir=\"ltr\">Hard Bounces tend to happen because:<\/p>\n<p dir=\"ltr\">&#8211; One of the email addresses to which the Email has been sent is not valid, because it has been wrongly typed in or because it has never existed.<\/p>\n<p dir=\"ltr\">&#8211; The domain name does not exist.<\/p>\n<p dir=\"ltr\">&#8211; The recipient&#8217;s Email server has completely blocked the delivery.<\/p>\n<p dir=\"ltr\">&#8211; The server is blocking the Email because it contains an attachment.<\/p>\n<p dir=\"ltr\">&#8211; The receiving account is blocking Emails from your\u00a0server.<\/p>\n<p dir=\"ltr\">&#8211; The receiving server considers spammer to your domain.<\/p>\n<p dir=\"ltr\">&#8211; The server considers the content of the message to be Spam.<\/p>\n<p dir=\"ltr\">In either of this cases, the app won\u2019t try to resend the Emails and will automatically consider them as Hard Bounced.<\/p>\n<p dir=\"ltr\"><span style=\"font-weight: 400;\">If you don&#8217;t have your <\/span><span style=\"font-weight: 400;\">Doppler<\/span><span style=\"font-weight: 400;\">\u00a0account yet, <\/span><a href=\"https:\/\/app.fromdoppler.com\/signup\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create one now<\/span><\/a><span style=\"font-weight: 400;\"> and start optimizing and measuring your shipments simply and effectively. <\/span><b>Make sure you reach all your Subscribers with your next Email Marketing actions!<\/b><\/p>\n<p dir=\"ltr\">    <ul class=\"shortcode-cta-table shortcode-cta-background background-none-mobile\">\r\n        <li class=\"shortcode-cta-row\">\r\n            <div class=\"shortcode-cta-header\">\r\n                <h3 class=\"shortcode-cta-title\">Apply what you've learned!<\/h3>\r\n            <\/div>\r\n        <\/li>\r\n        <li class=\"shortcode-cta-row\">\r\n            <div class=\"shortcode-cta-body\">\r\n                <p class=\"shortcode-cta-p\">Create a free account in Doppler and boost your business strategy with <strong>Email, Automation & Data Marketing.<\/strong> No monthly sends limits!<\/p>\r\n                <a href=\"https:\/\/app.fromdoppler.com\/signup?lang=en\" target=\"_blank\" class=\"button button-big button-default button-cta\" rel=\"noopener noreferrer\">SIGN UP FREE<\/a>\r\n                <div class=\"cursive\"><img src=\"https:\/\/help.fromdoppler.com\/wp-content\/themes\/ihelper\/img\/arrow.svg?v=1.0.72\" alt=\"arrow\"><span>No contracts<br>or credit cards needed<\/span><\/div>\r\n            <\/div>\r\n        <\/li>\r\n    <\/ul>\r\n<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you have accessed Doppler\u2019s Reports section, you know that\u2019s where you can see Open, Unopened and Bounced Rates, as shown on the following image:<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[585,11],"tags":[191,193,462],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Soft and Hard Bounces? 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