{"id":2731,"date":"2014-07-28T16:42:06","date_gmt":"2014-07-28T16:42:06","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=2731"},"modified":"2019-03-29T19:14:32","modified_gmt":"2019-03-29T19:14:32","slug":"roi-calculator","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/","title":{"rendered":"How to use our Email Marketing ROI Calculator"},"content":{"rendered":"<p><\/p>\n<p>If you&#8217;re looking to quantify economically the success of your Campaigns, you have <a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calculator\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler\u2019s ROI calculator<\/a> to measure the Return on Investment.<\/p>\n<p>The purpose of the Return on Investment (ROI) metric is to measure, per period, rates of return on money invested. This will reflect <a href=\"http:\/\/fromdoppler.com\/en\/\" title=\"Doppler Main\" target=\"_blank\" rel=\"noopener noreferrer\">how efficiently your Campaigns did<\/a>.<\/p>\n<h2>What is?<\/h2>\n<p><a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calculator\" target=\"_blank\" rel=\"noopener noreferrer\">The ROI is one of the key ratios of Email Marketing<\/a>. It is essential that you learn to measure this return to compare the benefit and profit earned in relation to the efforts.<\/p>\n<h2>What is its function?<\/h2>\n<p>The ROI allows you to <a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calculator\" target=\"_blank\" rel=\"noopener noreferrer\">quantify financially if your Email Campaign<\/a> had the economic success you were expecting. It will show you how much did you earn in relation to the capital invested in your Campaign.<\/p>\n<p>Thanks to the Return on Investment you can make decisions in the future to help you narrow down your resources and budget. Always remember that the number incurred in<a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calculator\" target=\"_blank\" rel=\"noopener noreferrer\"> the calculator<\/a> will be positive or negative based on the goal that you propose in terms of business strategy.<\/p>\n<h2>Calculate your ROI with Doppler<\/h2>\n<p>With the useful of <a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calculator\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler calculator <\/a>and you can find out the ROI of each Campaign.<\/p>\n<p>To do this, you must go to our ROI Calculator and evaluate how successful are your <a href=\"http:\/\/fromdoppler.com\/en\/\" title=\"Doppler Main\" target=\"_blank\" rel=\"noopener noreferrer\">actions in Email Marketing<\/a>. There you have to complete some fields to analyze the ROI of your Campaign:<\/p>\n<p><strong>Amount of Subscribers:<\/strong> The total number of contacts you&#8217;ve sent your Campaign to.<\/p>\n<p><strong>Campaign&#8217;s Cost:<\/strong> The estimated cost of the production and execution of your Campaign.<\/p>\n<p><strong>Open Rate:<\/strong> Percentage of Subscribers that opened your Email.<\/p>\n<p><strong> Conversion Rate:<\/strong> Percentage of Subscribers who converted (buy, register, download, etc).<\/p>\n<p><strong>Value per Conversion:<\/strong> The total cost spent by each Subscriber that has for example purchased your product.<\/p>\n<p><img class=\"alignnone size-full wp-image-10654\" src=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/ROICalculator.png\" alt=\"ROICalculator\" width=\"640\" height=\"441\" \/><\/p>\n<h2>Evaluate the results of the ROI<\/h2>\n<p>Once you complete these five fields with the information you get from <a href=\"https:\/\/help.fromdoppler.com\/en\/category\/reportes\/\" title=\"Doppler Reportes\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler Reports<\/a>, click on the calculate ROI button to discover a complete graph.<\/p>\n<p>You can stop and analyze thrown <a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calcuator\" target=\"_blank\" rel=\"noopener noreferrer\">Calculator Doppler values<\/a>:<\/p>\n<p><strong> Cost per Contact:<\/strong> How much did it cost to reach each Subscriber.<\/p>\n<p><strong>Number of Openings:<\/strong> Total amount of Subscribers who opened your Campaign.<\/p>\n<p><strong> Number of Conversions:<\/strong> Total amount of Subscribers who converted.<\/p>\n<p><strong>Revenue:<\/strong> Total amount of money obtained.<\/p>\n<p><strong>Profit:<\/strong> Total amount of money remaining after all costs have been deducted.<\/p>\n<p><strong> Cost per open Email:<\/strong> How much did it cost each opening of your Campaigns.<\/p>\n<p><strong>Cost per Conversion:<\/strong> How much did it cost each conversion.<\/p>\n<p><strong> ROI:<\/strong> Return On Investment percentage.<\/p>\n<p><img class=\"alignnone size-full wp-image-10655\" src=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/ROIResults.png\" alt=\"ROIResults\" width=\"640\" height=\"470\" \/><\/p>\n<p>Now you have the knowledge of all the parameters to be considered to calculate what is the Return on Investment in your Email Campaign.<\/p>\n<p>Thanks to our <a href=\"http:\/\/fromdoppler.com\/resources\/roi\/en\/\" title=\"ROI Calculator\" target=\"_blank\" rel=\"noopener noreferrer\">powerful Calculator<\/a> you can make better decisions and optimize your next budget on Marketing Online!<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking to quantify economically the success of your Campaigns, you have Doppler\u2019s ROI calculator to measure the Return on Investment.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[359,460,355,357,356,354,358,14],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use our Email Marketing ROI Calculator - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use our Email Marketing ROI Calculator - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking to quantify economically the success of your Campaigns, you have Doppler\u2019s ROI calculator to measure the Return on Investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-28T16:42:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-29T19:14:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliana Monacchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#primaryimage\",\"url\":\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png\",\"contentUrl\":\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/\",\"name\":\"[:es]C\u00f3mo calcular el ROI en Email Marketing con nuestra herramienta[:en]How to use our Email Marketing ROI Calculator[:] - Doppler Help Center\",\"isPartOf\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#primaryimage\"},\"datePublished\":\"2014-07-28T16:42:06+00:00\",\"dateModified\":\"2019-03-29T19:14:32+00:00\",\"author\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/19aa93e91e199e0be36cc17fe4f5c6d1\"},\"breadcrumb\":{\"@id\":\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.fromdoppler.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use our Email Marketing ROI Calculator\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/19aa93e91e199e0be36cc17fe4f5c6d1\",\"name\":\"Juliana Monacchi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a78603f264267ef7584697bee5fec07d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a78603f264267ef7584697bee5fec07d?s=96&d=mm&r=g\",\"caption\":\"Juliana Monacchi\"},\"url\":\"https:\/\/help.fromdoppler.com\/en\/author\/jmonacchi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use our Email Marketing ROI Calculator - Doppler Help Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to use our Email Marketing ROI Calculator - Doppler Help Center","og_description":"If you're looking to quantify economically the success of your Campaigns, you have Doppler\u2019s ROI calculator to measure the Return on Investment.","og_url":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/","og_site_name":"Doppler Help Center","article_published_time":"2014-07-28T16:42:06+00:00","article_modified_time":"2019-03-29T19:14:32+00:00","og_image":[{"url":"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png"}],"twitter_card":"summary","twitter_misc":{"Written by":"Juliana Monacchi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/help.fromdoppler.com\/es\/#website","url":"https:\/\/help.fromdoppler.com\/es\/","name":"Doppler Help Center","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#primaryimage","url":"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png","contentUrl":"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/CalculadoraROI.png"},{"@type":"WebPage","@id":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#webpage","url":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/","name":"[:es]C\u00f3mo calcular el ROI en Email Marketing con nuestra herramienta[:en]How to use our Email Marketing ROI Calculator[:] - Doppler Help Center","isPartOf":{"@id":"https:\/\/help.fromdoppler.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#primaryimage"},"datePublished":"2014-07-28T16:42:06+00:00","dateModified":"2019-03-29T19:14:32+00:00","author":{"@id":"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/19aa93e91e199e0be36cc17fe4f5c6d1"},"breadcrumb":{"@id":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/help.fromdoppler.com\/en\/how-to-use-our-email-marketing-roi-calculator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.fromdoppler.com\/es\/"},{"@type":"ListItem","position":2,"name":"How to use our Email Marketing ROI Calculator"}]},{"@type":"Person","@id":"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/19aa93e91e199e0be36cc17fe4f5c6d1","name":"Juliana Monacchi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a78603f264267ef7584697bee5fec07d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a78603f264267ef7584697bee5fec07d?s=96&d=mm&r=g","caption":"Juliana Monacchi"},"url":"https:\/\/help.fromdoppler.com\/en\/author\/jmonacchi\/"}]}},"_links":{"self":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts\/2731"}],"collection":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":17,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"predecessor-version":[{"id":6764,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions\/6764"}],"wp:attachment":[{"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.fromdoppler.com\/en\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}