{"id":3083,"date":"2015-02-18T16:56:58","date_gmt":"2015-02-18T16:56:58","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=3083"},"modified":"2023-02-22T13:56:19","modified_gmt":"2023-02-22T13:56:19","slug":"reporte-de-geolocalizacion","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/geographic-locations-of-your-email-openers\/","title":{"rendered":"Geolocation: where people open your emails"},"content":{"rendered":"

With Doppler<\/a> now you can know exactly which countries your Subscribers are<\/strong> from when they interact with your Campaigns; for example, when they open your Emails. Discover how to analyze your Emails Reports according Geolocation<\/strong> and know which areas have higher interactions.<\/p>\n

Would you like know the exact location of your Subscribers? Congrats! Discover the geographical area<\/strong> from which your Email Marketing Campaigns open will serve to optimize your sendings<\/strong>.<\/p>\n

\"geolocation\"<\/p>\n

To do this, you need to login to your Doppler<\/a> account and go to the Reports<\/strong> section. Then choose the Campaign you want to analyze<\/strong> and in “Types of Reports” opt Geolocation<\/strong>.<\/p>\n

\"location1\"<\/p>\n

At first glance Doppler<\/a> will facilitate a large map with the location Report by IP <\/a>to find the geographic location of your Subscribers<\/strong>.<\/p>\n

Want to know how to read Planisphere location<\/strong>? Well, Doppler<\/a> provides you a scale of Openings<\/strong> going from light green to darker, all in direct proportion to the value of Openings. If you position the cursor correctly, you can link the country and the number of Openings.<\/p>\n

\"location2\"<\/p>\n

Click on the country you want to analyze, and it will take you to the statistics Openings by city<\/strong> indicating the activity of your segmented Subscribers by region<\/strong>.<\/p>\n

\"location3\"<\/p>\n

You can view these statistics interactively through the map, or descriptively in table form. Each city will be accompanied by an analysis of Openings<\/strong> so you’ll know exactly which Subscribers opened your Campaign. Also, you’ll know if they clicked or not and also see their Email as well. Finally, you’ll be able to export the IP Location Report<\/strong> to perform an analysis of the data obtained.<\/p>\n

Remember: you can always improve the effectiveness of your Reports by integrating Doppler<\/a> with Google Analytics <\/strong>to understand your subscribers engagement following all the URLs in your Emails.\u00a0<\/strong><\/p>\n

Why geolocation shows a lot of results in the United States<\/strong><\/h2>\n

Geolocation recognizes the IP address of those who open your emails and through this information it is possible to locate them geographically. However, there are some cases in which this information can be distorted<\/strong> by the intermediation of external tools.<\/p>\n

The use of remote servers, a virtual private network (VPN) or large email platforms open the emails from other countries and therefore mask the real location<\/strong>. For example, Gmail uses a proxy server located in Mountain View (California, United States) and therefore your messages will appear to have been opened from there. This is very common and also happens with the most popular email providers.<\/p>\n

Adjust your strategy with geolocation<\/strong><\/h2>\n

Now that you have a better idea from where in the world Subscribers access your Campaigns, you may wonder why you used the Geolocation<\/strong> in the first place? You can customize your Campaigns by language, socio-demographic profile<\/strong> of your Subscribers or even offer a special promotion that applies only to a certain geolocation.<\/p>\n

Discover what countries opened your Campaigns, if they did click on the Email, and who are those Subscribers!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

With Doppler now you can know exactly which countries your Subscribers are from when they interact with your Campaigns; for example, when they open your Emails. Discover how to analyze your Emails Reports according Geolocation and know which areas have higher interactions.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[24,409,342,462,223,410],"acf":[],"yoast_head":"\nGeolocation: where people open your emails - Doppler Help Center<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo analizar los reportes de geolocalizaci\u00f3n para tus emails y sabr\u00e1s qu\u00e9 zonas tienen mayores interacciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geolocation: where people open your emails - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo analizar los reportes de geolocalizaci\u00f3n para tus emails y sabr\u00e1s qu\u00e9 zonas tienen mayores interacciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/en\/geographic-locations-of-your-email-openers\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-18T16:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-22T13:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/geolocalizacion1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliana Monacchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=3083#primaryimage\",\"url\":\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/geolocalizacion1.png\",\"contentUrl\":\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/geolocalizacion1.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=3083#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/?p=3083\",\"name\":\"[:es]Geolocalizaci\u00f3n: d\u00f3nde abren tus emails[:en]Geolocation: where people open your emails[:] - 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