{"id":3588,"date":"2015-10-01T20:02:43","date_gmt":"2015-10-01T20:02:43","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=3588"},"modified":"2024-08-15T15:48:36","modified_gmt":"2024-08-15T15:48:36","slug":"como-crear-una-campana-de-texto-plano","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/how-to-build-a-plain-text-campaign\/","title":{"rendered":"How to build a Plain-Text Campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Plain-Text Campaigns are a key element in any <strong>Email Marketing strategy<\/strong>. Find out why it is so important to take advantage of this type of Campaigns and how to properly build them\u00a0<\/span>with Doppler.<\/p>\n<p><iframe title=\"Doppler Tutoriales - Co\u0301mo usar el Editor de Texto y HTML\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AvQvvRJh9oo?list=PLHE_SVtQOB8qALbAvICcH1XMPmjfR9w-t\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Unlike an HTML, a Plain-Text Campaign is a piece of Email made up of regular text and, just if you want to, graphic content. The lack of visual support in this type of Campaigns requires a <strong>good paragraph structure<\/strong>. This will let your message be <\/span><span style=\"font-weight: 400;\">well organized, clear and easy to read.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as it is possible to <\/span><a href=\"https:\/\/help.fromdoppler.com\/en\/como-importar-un-html\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">import an HTML file<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/help.fromdoppler.com\/en\/como-utilizar-los-templates-de-doppler\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">to use a pre-designed Template<\/span><\/a><span style=\"font-weight: 400;\">, Doppler allows you<strong> to build a Plain-Text Campaign from the Editor<\/strong>. To be able to try this type of Campaigns, you must first login to your Doppler account. Once you have completed the <\/span><a href=\"https:\/\/help.fromdoppler.com\/en\/tus-primeros-pasos-en-doppler\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">previous steps<\/span><\/a><span style=\"font-weight: 400;\">, you will be asked to <strong>create a Campaign<\/strong> and to <strong>complete its Basic Information<\/strong>.<\/span><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Select_a_Campaign.png\"><img class=\"alignnone size-full wp-image-3590\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Select_a_Campaign.png\" alt=\"Select a Campaign\" width=\"640\" height=\"288\" \/><\/a><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Basic_Information.png\"><img class=\"alignnone size-full wp-image-3591\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Basic_Information.png\" alt=\"Basic Information\" width=\"640\" height=\"390\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then, you will have to select to <\/span><b>create your Campaign from Editor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/create_Campaign_content.png\"><img class=\"alignnone size-full wp-image-3593\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/create_Campaign_content.png\" alt=\"Select your Campaign from Editor\" width=\"640\" height=\"295\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can now <strong>use our Text Editor<\/strong> to compose your Campaign content, edit style &amp; format and choose the font, color and alignment of your text. You can also <strong>add Custom Fields and links<\/strong>. If you have any doubt regarding how to create a Customized Field, this <\/span><a href=\"https:\/\/help.fromdoppler.com\/en\/como-agregar-un-campo-personalizado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">post<\/span><\/a><span style=\"font-weight: 400;\"> may help you.<\/span><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/create_your_campaign_from_editor.png\"><img class=\"alignnone size-full wp-image-3594\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/create_your_campaign_from_editor.png\" alt=\"Create your Campaign from Editor\" width=\"640\" height=\"504\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To end with,<strong> pay attention to our special tips<\/strong> and optimize your Plain-Text Campaigns:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <strong>Use standard fonts<\/strong>: Made use of a traditional font family in your text, such as Times New Roman or Verdana. They will ensure a c<\/span><span style=\"font-weight: 400;\">lear eye path for your Subscribers.<\/span><\/p>\n<p>&#8211; <strong>Take advantage of the whitespace<\/strong>: These spaces will provide your Subscribers with a positive Email experience, making it easier to read and follow any of the CTA.<\/p>\n<p>&#8211; <strong>Try to write a short and precise message<\/strong>: If your Subscribers receive an Email full of text blocks, they may decide not to read it at all. That&#8217;s why it is always preferable to be as specific as possible. Part of this is organizing content so it is easily scannable. Headlines are of great help for this purpose!<\/p>\n<p>&#8211; <strong>Make use of the Custom Fields<\/strong> to humanize your Campaign: Click on the List on your right and the selected Field will be automatically included within your content.<\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/custom_fields.png\"><img class=\"alignnone size-full wp-image-3595\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/custom_fields.png\" alt=\"Custom Fields\" width=\"640\" height=\"225\" \/><\/a><\/p>\n<p>&#8211; <strong>You can also profit from bold and italic text<\/strong> to highlight specific parts of your content. A question mark or an exclamation point can be good allies too.<\/p>\n<p>&#8211; <strong>Include URLs to key destinations<\/strong>: If you are willing to complement you Plain-Text Campaign with a Landing Page or any other dynamic and visual site, you can include them in the email body to be displayed as a link. In this way, your subscribers will be invited to interact and learn more about you.<\/p>\n<p>While they may not be as eye-catching as an HTML-based Email, they surely play a significant role in an effective and complete Email Marketing strategy.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Plain-Text Campaigns are a key element in any Email Marketing strategy. Find out why it is so important to take advantage of this type of Campaigns and how to properly build them\u00a0with Doppler.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,573],"tags":[447,365,63,450,68,98,326,113,247,449,451,452],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a Plain-Text Campaign - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a Plain-Text Campaign - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"The Plain-Text Campaigns are a key element in any Email Marketing strategy. 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