{"id":7326,"date":"2020-03-25T21:20:22","date_gmt":"2020-03-25T21:20:22","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=7326"},"modified":"2026-11-05T23:04:18","modified_gmt":"2026-11-05T23:04:18","slug":"como-integrar-doppler-con-tienda-nube","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/how-to-integrate-doppler-with-tiendanube\/","title":{"rendered":"How to integrate Doppler with Tiendanube to boost your sales"},"content":{"rendered":"<p>Take your e-commerce to the next level! When you integrate your store with Doppler, you don&#8217;t just sync data: you get tools designed to turn visits into repeat customers.<\/p>\n<p>In this guide, we show you how to set up the integration and take your first steps. Once your store is connected, you can apply strategies to maximize your results:<\/p>\n<ul>\n<li><strong>Capture more Subscribers:<\/strong> add custom Forms directly to your store.<\/li>\n<li><strong>Recover lost sales:<\/strong> set up an Abandoned Cart Automation to win back people who didn&#8217;t finish their purchase.<\/li>\n<li><strong>Personalize the experience:<\/strong> use dynamic Discount Coupons and recommend products based on your visitors&#8217; real interests.<\/li>\n<li><strong>Automate your growth:<\/strong> create Welcome Flows for new Contacts or Visited Product Flows to reconnect with potential buyers.<\/li>\n<li><strong>Optimize with data:<\/strong> take advantage of RFM Segmentation and measure your results with Assisted Sales Reports.<\/li>\n<li><strong>Interact in real time:<\/strong> add OnSite Marketing to engage your visitors while they browse.<\/li>\n<\/ul>\n<h2 id=\"integracion\">How to integrate Doppler with Tiendanube<\/h2>\n<p><strong>1.<\/strong> Log in to your Doppler account. Don&#8217;t have one yet? <a href=\"https:\/\/app.fromdoppler.com\/signup\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Create your free account<\/a>.<\/p>\n<p><strong>2.<\/strong> Go to <b><i>Integrations<\/i><\/b> and click <b><i>Tiendanube<\/i><\/b>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tienda2.png\" alt=\"Doppler Integrations section with the Tiendanube logo\" width=\"938\" height=\"503\" \/><\/p>\n<p><strong>3.<\/strong> Select the List where you want to send your store&#8217;s Contacts and click <b><i>Connect<\/i><\/b>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tienda3.png\" alt=\"List selection with the Connect button in the Tiendanube integration\" width=\"990\" height=\"488\" \/><\/p>\n<p><strong>4.<\/strong> In the pop-up window, enter your store&#8217;s email or URL and your password. Then click <b><i>Ingresar a tu Tienda<\/i><\/b>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tiendanube.png\" alt=\"Window to log in to your Tiendanube store\" width=\"610\" height=\"561\" \/><\/p>\n<p>That&#8217;s it, both platforms are now synced. You see a screen like this:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/Screenshot_73.png\" alt=\"Tiendanube integration connected\" width=\"500\" height=\"112\" \/><\/p>\n<p>From now on, Doppler updates your Tiendanube Contacts automatically every five minutes. If you need to, click <b><i>Sync<\/i><\/b> on the right to see your store&#8217;s latest Contacts in your Lists right away.<\/p>\n<p><strong>Important:<\/strong> to use OnSite Marketing and On-Site Behavior Automations, you also need to install the tracking script with Google Tag Manager. <a href=\"https:\/\/help.fromdoppler.com\/en\/how-to-insert-the-tracking-script-into-your-store\">Here&#8217;s how<\/a>.<\/p>\n<h2 id=\"sincronizacion\">Field and List mapping<\/h2>\n<p>Besides importing your Contacts automatically, the integration lets you map Fields and Lists between both platforms. This way, you get more complete information about each Contact in Doppler.<\/p>\n<p>Mapping syncs Tiendanube data entities with your Doppler Lists, along with all their information. That information is saved in your account&#8217;s Basic Fields and Custom Fields.<\/p>\n<p>Tiendanube distinguishes three types of people:<\/p>\n<ul>\n<li>People who subscribed to your newsletter through a Form on your store but never logged in.<\/li>\n<li>People who made purchases with orders over $0.<\/li>\n<li>People who signed up on your store or started a purchase without finishing it (abandoned cart).<\/li>\n<\/ul>\n<p>In Doppler, these three types are called <strong>Contacts<\/strong>, <strong>Buyers<\/strong> and <strong>Customers<\/strong>, respectively.<\/p>\n<p>In Doppler, you can link each type to a different List, which you need to create beforehand. For example, you can create three Lists called &#8220;Tiendanube Contacts&#8221;, &#8220;Tiendanube Buyers&#8221; and &#8220;Tiendanube Customers&#8221;, and link each type to its List.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/Screenshot_71.png\" alt=\"Linking Tiendanube types to Doppler Lists\" width=\"600\" height=\"110\" \/><\/p>\n<p>The same person can be in more than one List. For example, a Customer who is also subscribed to your newsletter appears in both Lists. And someone who started as a Contact, signed up as a Customer and then made a purchase appears in all three.<\/p>\n<p>After linking each type to a List, click <b><i>Next<\/i><\/b>. A screen opens where you can map each Tiendanube Field to its Doppler equivalent. If you don&#8217;t want to save some data in Doppler, skip that Field. In the example, we mapped the Basic Fields [[[Email]]] and [[[Firstname]]], and the Custom Fields [[[TN_id]]] and [[[TN_Telefono]]], which were already created.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/Screenshot_72.png\" alt=\"Mapping Tiendanube Fields to Doppler Fields\" width=\"600\" height=\"391\" \/><\/p>\n<p><strong>Important:<\/strong> before mapping, create the Custom Fields you need. <a href=\"https:\/\/help.fromdoppler.com\/en\/how-to-create-a-customized-field\">Here&#8217;s how to create them<\/a>.<\/p>\n<p>When you&#8217;re done, click <b><i>Sync<\/i><\/b> at the bottom of the screen. That&#8217;s it, your Field and List mapping is complete.<\/p>\n<p>If you map right after activating the integration, you can segment your Contacts from day one with their information: name, age, nationality, phone number, whether they&#8217;ve bought from you and how many times, and more.<\/p>\n<h2>How to keep your Lists clean<\/h2>\n<p>Your online store is a great source of new Contacts. That&#8217;s why it&#8217;s important to check that they&#8217;re real Subscribers interested in your business, not fake accounts. Fake accounts can damage your sender reputation and even prevent you from sending your Campaigns.<\/p>\n<p>Doppler and Tiendanube recommend using <a href=\"https:\/\/help.fromdoppler.com\/en\/differences-between-simple-and-doble-opt-in\">Double Opt-in Forms<\/a>. These Forms send a confirmation email to verify that the address exists. The person joins your Lists only after clicking the confirmation link.<\/p>\n<p>This way, you keep your Lists clean and up to date, and build trust, because each person confirms their interest in receiving your communications.<\/p>\n<p>With Doppler, you can customize every element of your Double Opt-in Forms and the confirmation email, and even add a welcome email. Plus, they&#8217;re very easy to add to Tiendanube! <a href=\"https:\/\/help.fromdoppler.com\/en\/how-to-insert-doppler-forms-in-tiendanube\">Here&#8217;s how<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/Screenshot_168.png\" alt=\"Double opt-in subscription flow\" width=\"601\" height=\"219\" \/><\/p>\n<p><strong>Important:<\/strong> if you use Tiendanube&#8217;s subscription forms, Doppler sends a standard email to each new Contact to confirm that the address exists. It works just like double opt-in: the person joins your Lists only if they confirm their subscription.<\/p>\n<h2 id=\"productos\">How to add your Tiendanube products to your Campaigns<\/h2>\n<p><strong>1.<\/strong> In the Editor, find the <b><i>Products<\/i><\/b> element on the left. Choose a layout for your products: one column, two columns, three columns, or image and text. Drag the element and drop it into the body of your email.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tiendanube-4.png\" alt=\"Products element in the Doppler Editor\" width=\"600\" height=\"227\" \/><\/p>\n<p><strong>2.<\/strong> Click the <b><i>Products<\/i><\/b> element. In <b><i>Element properties<\/i><\/b>, customize its look: button and text colors, product photo, link to your store and more.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tiendanube-5.png\" alt=\"Products element properties\" width=\"601\" height=\"244\" \/><\/p>\n<p><strong>3.<\/strong> Choose the products you want to show. Click <b><i>Add your product<\/i><\/b> and then <b><i>Edit<\/i><\/b>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tiendanube-6.png\" alt=\"Add your product and Edit buttons\" width=\"601\" height=\"114\" \/><\/p>\n<p>A gallery opens with all the products in your store. Choose which ones to include in your Campaign.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tiendanube-7.png\" alt=\"Tiendanube product gallery\" width=\"601\" height=\"253\" \/><\/p>\n<p>The Editor adds the product image, price, description and link to your store.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2020\/03\/tiendanube-8.png\" alt=\"Tiendanube product added to the Campaign\" width=\"600\" height=\"248\" \/><\/p>\n<h2 id=\"automations\">How to use the Abandoned Cart and Visited Product Automations<\/h2>\n<p>These two Automations help you win back people who abandoned their cart or viewed products without starting a purchase. Here&#8217;s how to activate them, step by step:<\/p>\n<ul>\n<li><a href=\"https:\/\/help.fromdoppler.com\/en\/create-abandoned-cart-automation\" target=\"_blank\" rel=\"noopener noreferrer\">How to activate the Abandoned Cart Automation<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/en\/create-product-retargeting-automation\" target=\"_blank\" rel=\"noopener noreferrer\">How to activate the Visited Product Automation<\/a><\/li>\n<\/ul>\n<p>You now have everything you need to get the most out of Doppler and your Tiendanube store. Best of luck with your Campaigns! &#x1f49b;<\/p>\n<p>    <ul class=\"shortcode-cta-table shortcode-cta-background background-none-mobile\">\r\n        <li class=\"shortcode-cta-row\">\r\n            <div class=\"shortcode-cta-header\">\r\n                <h3 class=\"shortcode-cta-title\">Apply what you've learned!<\/h3>\r\n            <\/div>\r\n        <\/li>\r\n        <li class=\"shortcode-cta-row\">\r\n            <div class=\"shortcode-cta-body\">\r\n                <p class=\"shortcode-cta-p\">Create a free account in Doppler and boost your business strategy with <strong>Email, Automation & Data Marketing.<\/strong> No monthly sends limits!<\/p>\r\n                <a href=\"https:\/\/app.fromdoppler.com\/signup?lang=en\" target=\"_blank\" class=\"button button-big button-default button-cta\" rel=\"noopener noreferrer\">SIGN UP FREE<\/a>\r\n                <div class=\"cursive\"><img decoding=\"async\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/themes\/ihelper\/img\/arrow.svg?v=1.0.78\" alt=\"arrow\"><span>No contracts<br>or credit cards needed<\/span><\/div>\r\n            <\/div>\r\n        <\/li>\r\n    <\/ul>\r\n<\/p>","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/help.fromdoppler.com\/es\/wp-json\/wp\/v2\/posts\/7326\" class=\"qtranxs-available-language-link qtranxs-available-language-link-es\" title=\"Espa\u00f1ol\">Espa\u00f1ol<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,579,581,583,487,486],"tags":[326,467,118,696,694,695,681],"class_list":["post-7326","post","type-post","status-publish","format-standard","hentry","category-campanas","category-destacados-en-campanas","category-destacados-en-email-automation","category-destacados-en-integraciones","category-email-automation","category-integraciones","tag-doppler","tag-email-automation","tag-email-marketing","tag-email-marketing-para-ecommerce","tag-integracion-doppler-tiendanube","tag-integraciones-para-ecommerce","tag-tiendanube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo integrar Doppler con Tiendanube | Help Center<\/title>\n<meta name=\"description\" content=\"Potencia tu tienda a trav\u00e9s de esta integraci\u00f3n. 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