{"id":9864,"date":"2023-06-27T22:54:56","date_gmt":"2023-06-27T22:54:56","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=9864"},"modified":"2024-11-14T18:12:34","modified_gmt":"2024-11-14T18:12:34","slug":"como-insertar-el-script-de-seguimiento-en-sitio","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/en\/como-insertar-el-script-de-seguimiento-en-sitio\/","title":{"rendered":"How to insert the tracking script on site"},"content":{"rendered":"<p><strong>There are three ways to embed the tracking script on your website<\/strong>, which is required for Site Behavior Automations and Push Notifications. The easiest way is through certain integrations, as the script is automatically installed when you integrate. Another option is through the Google Tag Manager and we will see it step by step. Finally, we will also explain the option to install it manually.<\/p>\n<p>Let&#8217;s see in detail the 3 alternatives to insert the tracking script on the site.<\/p>\n<h2>Option 1: Through integrations<\/h2>\n<p>If your Doppler account has an integration with <strong>Tiendanube, Shopify, Adobe Commerce, Easycommerce, PrestaShop or Mercado Shops and Woocommerce <\/strong>you should not worry about inserting the codes. You will have already completed this step when doing the integration.<\/p>\n<p>Integrate with these platforms easily, we explain how to do it:<\/p>\n<ul>\n<li><a href=\"https:\/\/help.fromdoppler.com\/es\/como-integrar-doppler-con-tienda-nube\">How to integrate Doppler with Tiendanube<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/en\/how-to-integrate-doppler-with-shopify\">How to integrate Doppler with your Shopify store<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/en\/how-to-integrate-your-adobe-commerce-account\">How to integrate your Adobe Commerce store<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/es\/easycommerce-asi-se-integra-con-doppler\/\">Easycommerce: this is how it integrates with Doppler<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/es\/como-integrar-doppler-con-mercado-shops\/\">How to integrate Doppler with Mercado Shops<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/en\/how-to-integrate-doppler-with-prestashop\">How to integrate Doppler with PrestaShop<\/a><\/li>\n<li><a href=\"https:\/\/help.fromdoppler.com\/en\/como-integrar-doppler-con-tu-tienda-de-woocommerce\">How to integrate Doppler with your WooCommerce store<\/a><\/li>\n<\/ul>\n<h2>Option 2: With Google Tag Manager<\/h2>\n<p>For anyone who is not an expert in html, using Google Tag Manager offers a simple and reliable way to embed tags without editing the code of the website. In this case, we will see how to use it to insert the tracking code on the site step by step in order to activate push notifications.<\/p>\n<p><strong>Important:<\/strong> The following instructions take into account that you have already set up Google Tag Manager on your site. <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=es\">Find out how to do it if you still need it.<\/a><\/p>\n<p>1 &#8211; <strong>Go to Google Tag Manager<\/strong> and <a href=\"https:\/\/tagmanager.google.com\/\">sign in with your account<\/a>.<\/p>\n<p>2 &#8211; First you must create a trigger to use it in the future tag. <strong>Go to &#8220;Workspace&#8221;, select &#8220;Triggers&#8221; and then you must click on &#8220;New&#8221;<\/strong><\/p>\n<p><img class=\"alignnone size-full wp-image-9865\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2.png\" alt=\"\" width=\"817\" height=\"328\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2.png 817w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2-300x120.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2-768x308.png 768w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<p>3 &#8211; A pop-up will open to configure the activator. Add a title and then select the gray circle by clicking on it to choose the trigger type.<\/p>\n<p><img class=\"alignnone size-full wp-image-9866\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_2-1.png\" alt=\"\" width=\"829\" height=\"256\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_2-1.png 829w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_2-1-300x93.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_2-1-768x237.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/p>\n<p>4 &#8211; A new pop-up will open. Choose the &#8220;DOM Prepared&#8221; trigger type.<\/p>\n<p><img class=\"alignnone size-full wp-image-9867\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_3-1.png\" alt=\"\" width=\"637\" height=\"543\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_3-1.png 637w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_3-1-300x256.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/p>\n<p>5 &#8211; Now select the &#8220;Save&#8221; button and the trigger will be created.<\/p>\n<p><img class=\"alignnone size-full wp-image-9868\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_4-1.png\" alt=\"\" width=\"839\" height=\"265\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_4-1.png 839w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_4-1-300x95.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_4-1-768x243.png 768w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<p>This is how you will see it in the activators section:<\/p>\n<p><img class=\"alignnone size-full wp-image-9869\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_5.png\" alt=\"\" width=\"819\" height=\"186\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_5.png 819w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_5-300x68.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_5-768x174.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/p>\n<p>6 &#8211; Now it&#8217;s time to create a label. Select &#8220;Labels&#8221; in the menu on the left and continue by clicking the &#8220;New&#8221; button.<\/p>\n<p><img class=\"alignnone size-full wp-image-9870\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_6.png\" alt=\"\" width=\"832\" height=\"396\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_6.png 832w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_6-300x143.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_6-768x366.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p>7 &#8211; Again, a pop-up will appear. Add a title to your label and then click on the gray circle to configure the label.<\/p>\n<p><img class=\"alignnone size-full wp-image-9871\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_8.png\" alt=\"\" width=\"828\" height=\"233\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_8.png 828w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_8-300x84.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_8-768x216.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>8 &#8211; A menu will open on the right. Select the &#8220;Custom HTML&#8221; option.<\/p>\n<p><img class=\"alignnone size-full wp-image-9872\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_9.png\" alt=\"\" width=\"502\" height=\"767\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_9.png 502w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_9-196x300.png 196w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/p>\n<p>9 &#8211; Then you must insert the Doppler tracking code that you see below:<\/p>\n<p>And then you need to add the Data Hub script.<\/p>\n<p><img class=\"alignnone size-full wp-image-9874\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_10.png\" alt=\"\" width=\"678\" height=\"53\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_10.png 678w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_10-300x23.png 300w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>When you have included it, it will look like this:<\/p>\n<p><img class=\"alignnone size-full wp-image-9875\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_11.png\" alt=\"\" width=\"673\" height=\"488\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_11.png 673w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_11-300x218.png 300w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p>\n<p>10 &#8211; On the same screen, configure the activation at the bottom. Again select the gray circle and choose the trigger you created previously. It will look like this:<\/p>\n<p><img class=\"alignnone size-full wp-image-9876\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_12.png\" alt=\"\" width=\"831\" height=\"596\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_12.png 831w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_12-300x215.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_12-768x551.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/p>\n<p>Go ahead by clicking \u201cSave\u201d.<\/p>\n<p>11 &#8211; You will see your label created and configured at the end of all the steps.<\/p>\n<p><img class=\"alignnone size-full wp-image-9877\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_13.png\" alt=\"\" width=\"832\" height=\"326\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_13.png 832w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_13-300x118.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_13-768x301.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/p>\n<p>Option 3: Insert the script in the html code of your site<\/p>\n<p>This option is recommended for those who have programming notions, since you have to edit the html code of your website.<\/p>\n<p>Add this code in the &lt;head&gt; section:<\/p>\n<p><img class=\"alignnone size-full wp-image-9879\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_14.png\" alt=\"\" width=\"830\" height=\"64\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_14.png 830w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_14-300x23.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_14-768x59.png 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n<p>2. Add this code in the &lt;footer&gt; section:<\/p>\n<p><img class=\"alignnone size-full wp-image-9880\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_15.png\" alt=\"\" width=\"827\" height=\"86\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_15.png 827w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_15-300x31.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_15-768x80.png 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/p>\n<p>3. Este c\u00f3digo tambi\u00e9n podr\u00eda incluirse en un archivo js, por ejemplo en footer.js. En este caso, deber\u00eda incluirse como sigue:<\/p>\n<p><img class=\"alignnone size-full wp-image-9881\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_16.png\" alt=\"\" width=\"823\" height=\"39\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_16.png 823w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_16-300x14.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_16-768x36.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/p>\n<p><strong>Important:<\/strong> Verify that by including these codes the DOM is ready to be used and include the code on each page where you want to track visitor activity. Make sure the library does not include any third party libraries (for example jquery) to avoid conflicts with libraries used by different clients.<\/p>\n<p>Finally, learn in this help how to activate and use an automation by behavior on site. You now have all the tools to get the best out of the world of push notifications and Doppler automation for your email campaigns. &#x1f48c;&#x1f4e3;<\/p>\n<p>Do you have any doubts about these functionalities? Contact us at soporte@fromdoppler.com and we will help you.<\/p>","protected":false},"excerpt":{"rendered":"<p>There are three ways to embed the tracking script on your website, which is required for Site Behavior Automations and Push Notifications. The easiest way is through certain integrations, as the script is automatically installed when you integrate. Another option is through the Google Tag Manager and we will see it step by step. Finally, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to insert the tracking script on site - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to insert the tracking script on site - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"There are three ways to embed the tracking script on your website, which is required for Site Behavior Automations and Push Notifications. The easiest way is through certain integrations, as the script is automatically installed when you integrate. Another option is through the Google Tag Manager and we will see it step by step. Finally, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/en\/como-insertar-el-script-de-seguimiento-en-sitio\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T22:54:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T18:12:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diego Noya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=9864#primaryimage\",\"url\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2.png\",\"contentUrl\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2023\/05\/Screenshot_1-2.png\",\"width\":817,\"height\":328},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=9864#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/?p=9864\",\"name\":\"[:es]C\u00f3mo insertar el script de seguimiento en sitio[:en]How to insert the tracking script on site[:] - Doppler Help Center\",\"isPartOf\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=9864#primaryimage\"},\"datePublished\":\"2023-06-27T22:54:56+00:00\",\"dateModified\":\"2024-11-14T18:12:34+00:00\",\"author\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/2ac3d715bfc244f7031ba82351677013\"},\"breadcrumb\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=9864#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.fromdoppler.com\/es\/?p=9864\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=9864#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.fromdoppler.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo insertar el script de seguimiento en sitio\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/2ac3d715bfc244f7031ba82351677013\",\"name\":\"Diego Noya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5342f26c0bf49c80f7a58542eaba499?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5342f26c0bf49c80f7a58542eaba499?s=96&d=mm&r=g\",\"caption\":\"Diego Noya\"},\"url\":\"https:\/\/help.fromdoppler.com\/en\/author\/doppleradmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to insert the tracking script on site - Doppler Help Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to insert the tracking script on site - Doppler Help Center","og_description":"There are three ways to embed the tracking script on your website, which is required for Site Behavior Automations and Push Notifications. 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