{"id":11204,"date":"2024-10-30T17:01:44","date_gmt":"2024-10-30T17:01:44","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=11204"},"modified":"2026-05-29T15:34:18","modified_gmt":"2026-05-29T15:34:18","slug":"como-integrar-tu-tienda-de-empretienda-con-doppler-paso-a-paso","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/como-integrar-tu-ecommerce-de-empretienda-con-tu-cuenta-de-doppler\/","title":{"rendered":"Conecta Empretienda con Doppler y potencia las ventas de tu tienda"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Conectar tu tienda de Empretienda con Doppler no es solo una integraci\u00f3n t\u00e9cnica: es el punto de partida para convertir visitas en clientes recurrentes y hacer crecer tu negocio de forma autom\u00e1tica.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Una vez integradas las plataformas, tendr\u00e1s acceso a un ecosistema completo de herramientas de Marketing Multicanal dise\u00f1adas para tu E-commerce:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Capta m\u00e1s Leads<\/strong> desde tu tienda con Formularios y Pop-ups personalizados.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Recupera ventas perdidas<\/strong> con Automations de Carrito Abandonado que se activan solos.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Da la bienvenida autom\u00e1tica<\/strong> a cada nuevo cliente con un Flujo de Bienvenida.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Re-interesa a tus visitantes<\/strong> con Automations de Producto Visitado basados en su comportamiento real.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Impacta en tiempo real<\/strong> con OnSite Marketing mientras navegan tu tienda.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Mide lo que importa<\/strong> con Reportes de Ventas Asistidas y Segmentaci\u00f3n RFM.<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">En esta gu\u00eda encontrar\u00e1s el paso a paso para realizar la conexi\u00f3n. \u00bfA\u00fan no tienes cuenta en Doppler? <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/app.fromdoppler.com\/registrate\">Cr\u00e9ala gratis<\/a> antes de continuar.<\/p>\n<h2>\u00bfC\u00f3mo realizar la integraci\u00f3n?<\/h2>\n<p><span style=\"font-weight: 400;\">Ahora veamos c\u00f3mo se puede realizar paso a paso desde<\/span><a href=\"https:\/\/app.fromdoppler.com\/login\"><span style=\"font-weight: 400;\"> tu cuenta en Doppler<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1- Ingresa a tu cuenta de Doppler y selecciona <\/span><b>\u00abIntegraciones\u00bb<\/b><span style=\"font-weight: 400;\">. Una vez all\u00ed, selecciona la imagen de <strong>Empretienda<\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img class=\"wp-image-11205 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_1-1.png\" alt=\"\" width=\"562\" height=\"333\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_1-1.png 770w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_1-1-300x178.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_1-1-768x455.png 768w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2- Ahora clickea en la opci\u00f3n \u201cConectar\u201d para avanzar<\/span><\/p>\n<p><img class=\"wp-image-11206 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_2.png\" alt=\"\" width=\"619\" height=\"229\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_2.png 746w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_2-300x111.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3- A continuaci\u00f3n, se te redigir\u00e1 al Sitio Web de Empretienda, a la secci\u00f3n de configuraciones para que instales la App.\u00a0<\/span><\/p>\n<p><img class=\"wp-image-11207 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_3-1.png\" alt=\"\" width=\"638\" height=\"330\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_3-1.png 783w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_3-1-300x155.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_3-1-768x397.png 768w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/> <img class=\"wp-image-11208 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_4-1.png\" alt=\"\" width=\"597\" height=\"290\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_4-1.png 763w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_4-1-300x146.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4- A continuaci\u00f3n, deber\u00e1s autorizar la conexi\u00f3n de ambas aplicaciones.\u00a0 Si la conexi\u00f3n se realiz\u00f3 correctamente, ver\u00e1s la informaci\u00f3n en pantalla. Solo se puede desconectar desde Empretienda, en la seccion de Apps. La informaci\u00f3n sincronizada se conservar\u00e1, pero no ingresar\u00e1n nuevos clientes a Doppler.<\/span><\/p>\n<p><img class=\"wp-image-11209 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_5-1.png\" alt=\"\" width=\"453\" height=\"382\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_5-1.png 652w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_5-1-300x253.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">5- Ahora debes seleccionar una Lista de Doppler a la que enviar la informaci\u00f3n de tus clientes. Doppler crear\u00e1 de forma autom\u00e1tica una Lista llamada \u00abClientes de Empretiendar\u00bb. Luego de seleccionarla, clickea en \u00abSiguiente\u00bb.<\/span><\/p>\n<p><img class=\"wp-image-11210 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_6-1.png\" alt=\"\" width=\"647\" height=\"359\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_6-1.png 773w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_6-1-300x166.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_6-1-768x426.png 768w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p><img class=\"wp-image-11211 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_7.png\" alt=\"\" width=\"667\" height=\"400\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_7.png 767w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_7-300x180.png 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">6- Para finalizar el env\u00edo de informaci\u00f3n de Empretienda a Doppler, debes realizar el mapeo de Campos.<\/span><\/p>\n<p><img class=\"size-full wp-image-11212 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_8.png\" alt=\"\" width=\"469\" height=\"750\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_8.png 469w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/Screenshot_8-188x300.png 188w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A la izquierda ver\u00e1s los campos de informaci\u00f3n sobre tus clientes que tienes en Empretienda; a la derecha podr\u00e1s desplegar el listado de Campos de Doppler y seleccionar uno, o bien dejar los Campos predeterminados. Para terminar, haz clic en \u00abSincronizar\u00bb. \u00a1Listo! Ya tienes la informaci\u00f3n de tus clientes almacenada en Doppler. Si quisieras podr\u00edas editar los Campos mapeados, o directamente eliminar el mapeo.<\/span><\/p>\n<h2>\u00bfC\u00f3mo incluir un Formulario tipo Landing Page en tu tienda?<\/h2>\n<p>1- Desde tu cuenta de Doppler debes ir a <strong>Listas, Formulario y Crear Formulario de tipo Cl\u00e1sico<\/strong>. Una vez que lo dise\u00f1es a tu gusto y lo publiques, debes escoger la opci\u00f3n <strong>Landing Page. <\/strong>Copia la URL que se ha generado autom\u00e1ticamente.<\/p>\n<p><img class=\"aligncenter wp-image-7964\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-2-300x121.png\" alt=\"funcionalidades de doppler para empretienda formulario como landing page\" width=\"599\" height=\"242\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-2-300x121.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-2.png 614w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>Art\u00edculo recomendado: <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/formulario-de-suscripcion\/?utm_source=direct\" target=\"_blank\" rel=\"noopener\">\u00bfC\u00f3mo crear un Formulario de Suscripci\u00f3n?<\/a><\/strong><\/p>\n<p>2- Contin\u00faa el proceso desde Empretienda. Ve a <span style=\"font-weight: 400;\"><strong>Mi tienda -&gt; P\u00e1ginas -&gt; Activar<\/strong> y haz clic en el bot\u00f3n <strong>Agregar<\/strong>. Selecciona el <strong>Tipo de p\u00e1gina externo<\/strong> y pega el link que copiaste en Doppler.<\/span><\/p>\n<p><img class=\"aligncenter wp-image-7965\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-4-300x142.png\" alt=\"formulario como landing desde empretienda\" width=\"601\" height=\"285\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-4-300x142.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-4.png 624w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>Si quisieras que este Formulario de Doppler funcione como Formulario de Contacto en tu Tienda, aseg\u00farate de desactivar el que viene por defecto en Empretienda desde<span style=\"font-weight: 400;\">\u00a0<strong>Mi tienda <\/strong><\/span><strong>-&gt;<\/strong><span style=\"font-weight: 400;\"><strong> Formulario de Contacto.<\/strong><\/span><\/p>\n<h2>\u00bfC\u00f3mo insertar un Formulario Pop-up de Doppler en tu tienda?<\/h2>\n<p>1- Desde tu cuenta de Doppler, dir\u00edgete a <span style=\"font-weight: 400;\"><strong>Formularios -&gt; Crear Formulario<\/strong> y elegir <strong>Pop-up. <\/strong>Luego de dise\u00f1arlo y publicarlo, copia el c\u00f3digo.<\/span><\/p>\n<p><img class=\"aligncenter wp-image-7972\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-5-300x133.png\" alt=\"funcionalidades de doppler para empretienda distribuir formulario pop up\" width=\"599\" height=\"265\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-5-300x133.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-5.png 538w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>2-Desde<span style=\"font-weight: 400;\"> Empretienda: Ir a <strong>Mi tienda -&gt;Etiquetas HTML<\/strong> y pegar el c\u00f3digo obtenido en Doppler en la secci\u00f3n de Head. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>IMPORTANTE:<\/strong> Pegar la porci\u00f3n de c\u00f3digo posterior a <\/span><strong>&lt;!&#8211; insert this in head &#8211;&gt;<\/strong><span style=\"font-weight: 400;\"> eliminando esta primera parte, ya que Empretienda no la acepta.<\/span><\/p><\/blockquote>\n<p><img class=\"aligncenter wp-image-7971\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-6-300x142.png\" alt=\"pegar codigo en empretienda\" width=\"600\" height=\"284\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-6-300x142.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-6.png 608w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>\u00bfC\u00f3mo incluir el script de Comportamiento en Sitio de Doppler en tu tienda?<\/h2>\n<p>1- Ve a tu cuenta de Doppler y copia el script de Seguimiento en Sitio. Para acceder al script necesitas seguir una serie de pasos hasta poder obtenerlo.<\/p>\n<p>Art\u00edculo recomendado: <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-por-comportamiento-en-sitio\/?utm_source=direct\" target=\"_blank\" rel=\"noopener\">Automation por Comportamiento en Sitio. \u00bfC\u00f3mo activarlo y usarlo?\u00a0<\/a><\/strong><\/p>\n<p><img class=\"aligncenter wp-image-7969\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-8-300x163.png\" alt=\"copiar script doppler\" width=\"599\" height=\"325\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-8-300x163.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-8.png 662w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>2- Pega el script de Doppler en tu tienda de Empretienda <span style=\"font-weight: 400;\">desde esta <\/span><a href=\"https:\/\/panel.empretienda.com\/etiquetas-html\"><span style=\"font-weight: 400;\">seccion<\/span><\/a>.<\/p>\n<p><img class=\"wp-image-11248 aligncenter\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/chrome_pEYAi84aKu-1024x530.png\" alt=\"\" width=\"692\" height=\"358\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/chrome_pEYAi84aKu-1024x530.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/chrome_pEYAi84aKu-300x155.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/chrome_pEYAi84aKu-768x397.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/chrome_pEYAi84aKu-1536x794.png 1536w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2024\/10\/chrome_pEYAi84aKu.png 1920w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/p>\n<p>\u00a1No olvides guardar los cambios!<\/p>\n<p>3- Para finalizar, vuelve a Doppler y verifica tu dominio de Empretienda siguiendo los pasos descritos en <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-por-comportamiento-en-sitio\/?utm_source=direct#habilitar\" target=\"_blank\" rel=\"noopener\">este art\u00edculo<\/a>.<\/strong><\/p>\n<p><img class=\"aligncenter wp-image-7973\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-10-300x13.png\" alt=\"verificar dominio en doppler\" width=\"594\" height=\"26\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-10-300x13.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/empretienda-10.png 662w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p>Potencia tu E-commerce con las mejores funcionalidades de Doppler para Empretienda y s\u00e1cale el m\u00e1ximo partido a ambas plataformas. \u00a1Tu estrategia te lo agradecer\u00e1!<\/p>\n<h2>\u00bfQu\u00e9 Automations puedes implementar?<\/h2>\n<p><span style=\"font-weight: 400;\">Es importante que si deseas agregar el dominio para usar los Automations asociados al E-commerce, debes agregar el dominio de la tienda luego de haber conectado Empretienda con Doppler y de agregar el script en la tienda.<\/span><\/p>\n<p><b>Automation de Producto Visitado<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para utilizar este tipo de Automation es necesario que tengas configurado el script de Comportamiento en Sitio como se explica m\u00e1s arriba. Luego sigue los pasos detallados en el art\u00edculo <a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-producto-visitado\">C\u00f3mo crear un Automation de Producto Visitado<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Automation de Seguimiento en Sitio<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para utilizar este tipo de Automation sigue los pasos detallados en el art\u00edculo <a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-por-comportamiento-en-sitio\/\">C\u00f3mo crear un Automation de Comportamiento en Sitio<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Automation Pago Pendiente<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para utilizar este tipo de Automation sigue los pasos detallados en el art\u00edculo <a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-automation-de-pago-pendiente\/\">C\u00f3mo crear un Automation de Pago Pendiente<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Todo listo! &#x1f642; Aprendiste a integrar tu E-commerce de Empredienta con tu cuenta en Doppler. Comienza ahora a enviar Campa\u00f1as efectivas a tus usuarios.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conectar tu tienda de Empretienda con Doppler no es solo una integraci\u00f3n t\u00e9cnica: es el punto de partida para convertir visitas en clientes recurrentes y hacer crecer tu negocio de forma autom\u00e1tica. Una vez integradas las plataformas, tendr\u00e1s acceso a un ecosistema completo de herramientas de Marketing Multicanal dise\u00f1adas para tu E-commerce: Capta m\u00e1s Leads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[486],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conecta Empretienda con Doppler y potencia las ventas de tu tienda - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conecta Empretienda con Doppler y potencia las ventas de tu tienda - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Conectar tu tienda de Empretienda con Doppler no es solo una integraci\u00f3n t\u00e9cnica: es el punto de partida para convertir visitas en clientes recurrentes y hacer crecer tu negocio de forma autom\u00e1tica. 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