{"id":12429,"date":"2025-11-10T16:21:36","date_gmt":"2025-11-10T16:21:36","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=12429"},"modified":"2025-11-11T20:09:45","modified_gmt":"2025-11-11T20:09:45","slug":"como-interpretar-el-dashboard-de-estadisticas-de-tus-campanas-enviadas-en-doppler","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/como-interpretar-el-dashboard-de-estadisticas-de-tus-campanas-enviadas-en-doppler\/","title":{"rendered":"C\u00f3mo interpretar el Dashboard de estad\u00edsticas de tus Campa\u00f1as enviadas en Doppler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El <\/span><b>Dashboard de estad\u00edsticas de Doppler<\/b><span style=\"font-weight: 400;\"> te ofrece una vista general del rendimiento de tus Campa\u00f1as enviadas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a estos datos, podr\u00e1s identificar qu\u00e9 contenidos generan mayor interacci\u00f3n, evaluar la calidad de tus Listas y tomar decisiones informadas para optimizar tus pr\u00f3ximos Env\u00edos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde este panel, acceder\u00e1s a m\u00e9tricas clave como <strong>E<\/strong><\/span><b>ntregas, Aperturas, Clics, Rebotes y Desuscripciones<\/b><span style=\"font-weight: 400;\">, todo representado en gr\u00e1ficos din\u00e1micos que facilitan la detecci\u00f3n de tendencias en segundos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En resumen, es tu punto de partida para analizar resultados y potenciar tu Estrategia de Marketing con informaci\u00f3n precisa y visual.<\/span><\/p>\n<h2><b>1. Acceso al Dashboard<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para ingresar al panel de estad\u00edsticas, sigue estos pasos:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desde el men\u00fa principal, selecciona <\/span><b>Campa\u00f1as &gt; Dashboard\u00a0<\/b><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12437\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard1-300x33.png\" alt=\"\" width=\"727\" height=\"80\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard1-300x33.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard1-1024x111.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard1-768x84.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard1.png 1342w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 1.2 Elige el <\/span><b>per\u00edodo de tiempo<\/b><span style=\"font-weight: 400;\"> que quieres analizar dentro de un rango de fechas espec\u00edfico.<\/span><\/p>\n<p><img class=\"alignnone wp-image-12438\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard2-300x50.png\" alt=\"\" width=\"762\" height=\"127\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard2-300x50.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard2-1024x170.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard2-768x127.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard2-1536x255.png 1536w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Dashboard2.png 1605w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esta secci\u00f3n centraliza el rendimiento de todas tus Campa\u00f1as, ideal para comparar resultados sin necesidad de ingresar a cada reporte individual.<\/span><\/p>\n<p><img class=\"alignnone wp-image-12439\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152004-300x273.png\" alt=\"\" width=\"754\" height=\"686\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152004-300x273.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152004-768x699.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152004.png 789w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/p>\n<h2><b>2. Principales m\u00e9tricas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cada indicador dentro del <strong>Dashboard<\/strong> te brinda una lectura esencial sobre el desempe\u00f1o de tus Env\u00edos:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone wp-image-12440\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152208-300x22.png\" alt=\"\" width=\"859\" height=\"63\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152208-300x22.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152208.png 1174w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enviados:<\/b><span style=\"font-weight: 400;\"> porcentaje de Correos que llegaron correctamente a la bandeja de entrada.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tasa de Apertura:<\/b><span style=\"font-weight: 400;\"> porcentaje de destinatarios que abrieron el Email. Permite evaluar la efectividad del Asunto y del momento del Env\u00edo.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tasa de Clics:<\/b><span style=\"font-weight: 400;\"> porcentaje de usuarios que hicieron Clic en al menos un enlace. Refleja el nivel de inter\u00e9s en tu contenido y en las llamadas a la acci\u00f3n.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rebotes:<\/b><span style=\"font-weight: 400;\"> cantidad de Correos que no pudieron ser entregados. Una Tasa alta puede indicar problemas en tu Base de datos o dominios bloqueados.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desuscriptos:<\/b><span style=\"font-weight: 400;\"> usuarios que decidieron darse de baja tras recibir la Campa\u00f1a. Es un indicador importante de relevancia y segmentaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marcados como Spam:<\/b><span style=\"font-weight: 400;\"> Contactos que reportaron tu Correo como no deseado. Este valor debe mantenerse al m\u00ednimo para proteger tu reputaci\u00f3n de Env\u00edo.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>3. Gr\u00e1ficos de resultados<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El Dashboard te permite visualizar la informaci\u00f3n en dos gr\u00e1ficos principales, cuya informaci\u00f3n se actualiza cada <\/span><b>30 minutos<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gr\u00e1fico superior:<\/b><span style=\"font-weight: 400;\"> muestra la evoluci\u00f3n de <\/span><b>Entregados, Tasa de Apertura y Tasa de Clics<\/b><span style=\"font-weight: 400;\"> a lo largo del tiempo. Ideal para detectar picos de rendimiento y comparar comportamientos entre fechas.<\/span><\/li>\n<\/ul>\n<p><img class=\"alignnone wp-image-12441\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152309-300x99.png\" alt=\"\" width=\"1033\" height=\"341\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152309-300x99.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152309-1024x337.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152309-768x253.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152309.png 1244w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gr\u00e1fico inferior:<\/b><span style=\"font-weight: 400;\"> refleja las m\u00e9tricas de <\/span><b>Rebotes, Desuscriptos y Marcados como Spam<\/b><span style=\"font-weight: 400;\">, ayud\u00e1ndote a detectar posibles alertas o variaciones en la calidad de tus Listas.<\/span><\/li>\n<\/ul>\n<p><img class=\"alignnone wp-image-12442\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152339-300x97.png\" alt=\"\" width=\"1058\" height=\"342\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152339-300x97.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152339-1024x331.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152339-768x249.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-152339.png 1248w\" sizes=\"(max-width: 1058px) 100vw, 1058px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Dashboard de estad\u00edsticas<\/b><span style=\"font-weight: 400;\"> es una herramienta clave para analizar y mejorar tu Estrategia de Email Marketing &#x1f449;<\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-campanas-de-email-exitosas\/\"><span style=\"font-weight: 400;\">C\u00f3mo crear campa\u00f1as de Email exitosas<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"> Al revisar con frecuencia estas m\u00e9tricas, podr\u00e1s entender mejor el comportamiento de tu audiencia, optimizar tus contenidos y planificar Env\u00edos m\u00e1s efectivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si necesitas ayuda para interpretar los resultados o detectar oportunidades de mejora, puedes contactarnos en <\/span><b>soporte@fromdoppler.com<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u00a1Nuestro equipo estar\u00e1 encantado de acompa\u00f1arte en el crecimiento de tus Campa\u00f1as!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>El Dashboard de estad\u00edsticas de Doppler te ofrece una vista general del rendimiento de tus Campa\u00f1as enviadas. Gracias a estos datos, podr\u00e1s identificar qu\u00e9 contenidos generan mayor interacci\u00f3n, evaluar la calidad de tus Listas y tomar decisiones informadas para optimizar tus pr\u00f3ximos Env\u00edos. Desde este panel, acceder\u00e1s a m\u00e9tricas clave como Entregas, Aperturas, Clics, Rebotes [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo interpretar el Dashboard de estad\u00edsticas de tus Campa\u00f1as enviadas en Doppler - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo interpretar el Dashboard de estad\u00edsticas de tus Campa\u00f1as enviadas en Doppler - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"El Dashboard de estad\u00edsticas de Doppler te ofrece una vista general del rendimiento de tus Campa\u00f1as enviadas. Gracias a estos datos, podr\u00e1s identificar qu\u00e9 contenidos generan mayor interacci\u00f3n, evaluar la calidad de tus Listas y tomar decisiones informadas para optimizar tus pr\u00f3ximos Env\u00edos. 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