{"id":12654,"date":"2026-02-06T20:48:34","date_gmt":"2026-02-06T20:48:34","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=12654"},"modified":"2026-03-06T18:44:01","modified_gmt":"2026-03-06T18:44:01","slug":"como-utilizar-la-creacion-de-asuntos-inteligentes-en-mis-campanas","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/creacion-de-asuntos-inteligentes\/","title":{"rendered":"Como utilizar la creaci\u00f3n de Asuntos Inteligentes en mis Campa\u00f1as"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Al activar la opci\u00f3n de Asunto Inteligente, Doppler utiliza Inteligencia Artificial para generar <\/span><b>distintas propuestas de asunto<\/b><span style=\"font-weight: 400;\"> relacionadas con el contenido de tu Campa\u00f1a, que podr\u00e1s ver antes de terminar de configurarla.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas sugerencias buscan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aportar ideas claras y concretas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variar enfoques (informativo, promocional, directo, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayudarte a encontrar un asunto que capte la atenci\u00f3n sin perder coherencia con tu mensaje.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, te damos un paso a paso para que puedas empezar a utilizarlo en tus Campa\u00f1as.<\/span><\/p>\n<h2><b>\u00bfC\u00f3mo utilizar Asunto Inteligente?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La opci\u00f3n de <\/span><b>Asunto Inteligente con IA<\/b><span style=\"font-weight: 400;\"> est\u00e1 disponible durante la <\/span><b>etapa de configuraci\u00f3n del asunto de la Campa\u00f1a<\/b><span style=\"font-weight: 400;\">, dentro del flujo habitual de creaci\u00f3n de una Campa\u00f1a de Email en Doppler.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ingresa a Campa\u00f1as<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12655\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904-300x19.png\" alt=\"\" width=\"584\" height=\"37\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904-300x19.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904-1024x63.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904-768x48.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904.png 1324w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 2.Elige el tipo de Campa\u00f1a que quieres realizar:<\/span><\/p>\n<p><img class=\"alignnone wp-image-12656\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164114-300x85.png\" alt=\"\" width=\"625\" height=\"177\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164114-300x85.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164114-1024x291.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164114-768x219.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164114.png 1325w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 3.Al completar la informaci\u00f3n b\u00e1sica de la Campa\u00f1a, ver\u00e1s una opci\u00f3n espec\u00edfica para <\/span><b>generar sugerencias de asunto mediante IA<\/b><span style=\"font-weight: 400;\">, claramente identificada en la interfaz.<\/span><\/p>\n<p><img class=\"alignnone wp-image-12657\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164415-300x172.png\" alt=\"\" width=\"508\" height=\"291\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164415-300x172.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164415-1024x586.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164415-768x440.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-164415.png 1481w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a04.Activa asunto generado con IA para que luego, al editar el contenido de tu Campa\u00f1a, puedas ver estas sugerencias de contenido.<\/span><\/p>\n<p><img class=\"alignnone wp-image-12658\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165054-300x90.png\" alt=\"\" width=\"557\" height=\"167\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165054-300x90.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165054.png 609w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a05.Completa toda la informaci\u00f3n de tu Campa\u00f1a y haz Clic en <\/span><b>Siguiente<\/b><\/p>\n<p><img class=\"alignnone wp-image-12691\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot_1.png\" alt=\"\" width=\"553\" height=\"407\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot_1.png 961w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot_1-300x221.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot_1-768x565.png 768w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 6.Selecciona c\u00f3mo quieres importar el contenido de tu Campa\u00f1a<\/span><\/p>\n<p><img class=\"alignnone wp-image-12660\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165813-300x127.png\" alt=\"\" width=\"565\" height=\"239\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165813-300x127.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165813-1024x433.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165813-768x325.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-165813.png 1321w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a07.Una vez configurada, selecciona la Lista a la que quieres impactar con esta Campa\u00f1a creada<\/span><\/p>\n<p><img class=\"alignnone wp-image-12661\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170014-300x242.png\" alt=\"\" width=\"606\" height=\"489\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170014-300x242.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170014-768x621.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170014.png 776w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<ol start=\"8\">\n<li><span style=\"font-weight: 400;\"> Luego elige la forma y el momento de Env\u00edo<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12662\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170856-300x141.png\" alt=\"\" width=\"519\" height=\"244\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170856-300x141.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170856-768x360.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-170856.png 905w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/p>\n<ol start=\"9\">\n<li><span style=\"font-weight: 400;\"> \u00a1Listo! Ya configuraste tu Campa\u00f1a, a continuaci\u00f3n podr\u00e1s ver el resumen de la misma<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12664\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171051-183x300.png\" alt=\"\" width=\"451\" height=\"739\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171051-183x300.png 183w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171051.png 444w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<ol start=\"10\">\n<li><span style=\"font-weight: 400;\"> Para ver las sugerencias de Asunto Inteligente, tienes que hacer Clic en el icono de Editar, dentro de Asunto<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12665\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171409-300x146.png\" alt=\"\" width=\"514\" height=\"250\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171409-300x146.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171409-768x374.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171409.png 935w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<ol start=\"11\">\n<li><span style=\"font-weight: 400;\"> Ahora podr\u00e1s ver todas las sugerencias que la IA tiene para el Asunto de tu Campa\u00f1a\u00a0<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12666\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171536-300x208.png\" alt=\"\" width=\"479\" height=\"332\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171536-300x208.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171536-768x534.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171536.png 855w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<ol start=\"12\">\n<li><span style=\"font-weight: 400;\"> Si prefieres editar el Asunto a tu manera, simplemente tienes que desactivar la generaci\u00f3n con IA desde el bot\u00f3n verde.<\/span><\/li>\n<\/ol>\n<p><img class=\"alignnone wp-image-12667\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171750-300x92.png\" alt=\"\" width=\"483\" height=\"148\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171750-300x92.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171750-768x236.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-171750.png 824w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/p>\n<h2><b>Consideraciones finales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El Asunto Inteligente con IA es una herramienta pensada para <\/span><b>optimizar tu tiempo y mejorar la calidad de tus Campa\u00f1as<\/b><span style=\"font-weight: 400;\">, ayud\u00e1ndote a explorar nuevas ideas y enfoques de manera simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te recomendamos probar esta funcionalidad en distintas Campa\u00f1as y combinarla con tu experiencia y conocimiento de tu audiencia para obtener mejores resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tienes dudas sobre su uso o necesitas ayuda, nuestro equipo de Soporte est\u00e1 para acompa\u00f1arte. Escr\u00edbenos a <\/span><b>soporte@fromdoppler.com<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Al activar la opci\u00f3n de Asunto Inteligente, Doppler utiliza Inteligencia Artificial para generar distintas propuestas de asunto relacionadas con el contenido de tu Campa\u00f1a, que podr\u00e1s ver antes de terminar de configurarla.\u00a0 Estas sugerencias buscan: Aportar ideas claras y concretas. Variar enfoques (informativo, promocional, directo, etc.). Ayudarte a encontrar un asunto que capte la atenci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[579],"tags":[834,835],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como utilizar la creaci\u00f3n de Asuntos Inteligentes en mis Campa\u00f1as - Doppler Help Center<\/title>\n<meta name=\"description\" content=\"Aprende c\u00f3mo utilizar la creaci\u00f3n de Asuntos Inteligentes en tus Campa\u00f1as de Doppler\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como utilizar la creaci\u00f3n de Asuntos Inteligentes en mis Campa\u00f1as - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Aprende c\u00f3mo utilizar la creaci\u00f3n de Asuntos Inteligentes en tus Campa\u00f1as de Doppler\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/es\/creacion-de-asuntos-inteligentes\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T20:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T18:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904-300x19.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arai Godoy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=12654#primaryimage\",\"url\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904.png\",\"contentUrl\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-05-163904.png\",\"width\":1324,\"height\":82},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=12654#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/?p=12654\",\"name\":\"[:es]Como utilizar la creaci\u00f3n de Asuntos Inteligentes en mis Campa\u00f1as[:en]Creating Smart Subject Lines[:] - 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