{"id":2572,"date":"2014-08-28T19:16:21","date_gmt":"2014-08-28T19:16:21","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=2572"},"modified":"2017-07-24T19:25:24","modified_gmt":"2017-07-24T19:25:24","slug":"diferencia-clicks-unicos-y-totales","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/","title":{"rendered":"\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales?"},"content":{"rendered":"<p>El an\u00e1lisis estad\u00edstico de tus Campa\u00f1as de Email Marketing permite interpretar qu\u00e9 sucede con tus env\u00edos. Descubre en este post <strong>en qu\u00e9 se distinguen los Clicks \u00danicos de los Totales<\/strong> y c\u00f3mo acceder desde los <strong>Reportes<\/strong> de <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a>.<\/p>\n<p>Cuando una de tus Campa\u00f1as incluye uno o varios links, los mismos son detectados por <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a> para poder trackear la actividad de clicks en cada uno de ellos.<\/p>\n<p><a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a> identifica y analiza todos los clicks realizados y te informa acerca de los resultados en la secci\u00f3n <strong>Reportes<\/strong>, donde podr\u00e1s encontrar, entre otros, dos indicadores:<\/p>\n<p><strong>Clicks \u00fanicos:<\/strong> Este indicador representa la cantidad de Suscriptores que hacen click sobre los enlaces, independientemente de cu\u00e1ntas veces hayan ingresado en cada uno de ellos.<\/p>\n<p>Es decir, que si un Suscriptor ha clickeado dos veces sobre tu enlace, el indicador de clicks \u00fanicos contar\u00e1 esa acci\u00f3n como una sola en lugar de dos.<\/p>\n<p><strong>Clicks totales:<\/strong> Los clicks totales representan la cantidad total de clicks realizados en cada enlace, independientemente de si han provenido del mismo Suscriptor o no.<\/p>\n<p>Con <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a> podr\u00e1s cuantificar f\u00e1cilmente la cantidad de Suscriptores que hacen clicks en tus Campa\u00f1as y evaluar la cantidad total de clicks realizados. Para ello, debes ir a <strong>Reportes<\/strong> y seleccionar la <strong>Campa\u00f1a<\/strong> que quieres evaluar.<\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep.png\"><img class=\"alignnone size-large wp-image-4788\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep-1024x436.png\" alt=\"\" width=\"640\" height=\"273\" \/><\/a><\/p>\n<p>Luego, cuando te encuentres en el <strong>Resumen de m\u00e9tricas de la Campa\u00f1a<\/strong> elegida, podr\u00e1s ver la <strong>Tasa de Entrega<\/strong> con toda la actividad y resultados de la Campa\u00f1a en cuesti\u00f3n.<\/p>\n<p><img class=\"alignnone size-full wp-image-10923\" src=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aperturas2.png\" alt=\"TasaEntrega\" width=\"640\" height=\"267\" \/><\/p>\n<p>En dicho cuadro <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a> diferencia por un lado los<strong> Clicks Totales<\/strong> y por otro los <strong>Clicks \u00danicos<\/strong>. Siguiendo nuestro ejemplo gr\u00e1fico, esto quiere decir que el total de clicks (independientemente de si han provenido del mismo Suscriptor o no) es 1.110 mientras que los clicks \u00fanicos (clicks por \u00fanico Suscriptor) son 900.<\/p>\n<p>Recuerda que un valor bajo entre Clicks \u00danicos con respecto a Totales demuestra que el contenido de tu Campa\u00f1a ha tenido mucho inter\u00e9s en algunos Suscriptores, en tanto que si dicho valor aumenta denota que no s\u00f3lo el contenido ha podido ser interesante sino que se han realizado varios clicks sobre el mismo con lo que el inter\u00e9s ha sido mucho mayor.<\/p>\n<p><strong>\u00a1Ahora ya est\u00e1s listo para analizar tus reportes!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis estad\u00edstico de tus Campa\u00f1as de Email Marketing permite interpretar qu\u00e9 sucede con tus env\u00edos. Descubre en este post en qu\u00e9 se distinguen los Clicks \u00danicos de los Totales y c\u00f3mo acceder desde los Reportes de Doppler.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[585,11],"tags":[365,331,332,373,462],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales? - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales? - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"El an\u00e1lisis estad\u00edstico de tus Campa\u00f1as de Email Marketing permite interpretar qu\u00e9 sucede con tus env\u00edos. Descubre en este post en qu\u00e9 se distinguen los Clicks \u00danicos de los Totales y c\u00f3mo acceder desde los Reportes de Doppler.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-28T19:16:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-24T19:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep-1024x436.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliana Monacchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/#primaryimage\",\"url\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep-1024x436.png\",\"contentUrl\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep-1024x436.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/\",\"name\":\"[:es]\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales?[:en]What is the difference between Unique and Total Clicks?[:] - Doppler Help Center\",\"isPartOf\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/#primaryimage\"},\"datePublished\":\"2014-08-28T19:16:21+00:00\",\"dateModified\":\"2017-07-24T19:25:24+00:00\",\"author\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/19aa93e91e199e0be36cc17fe4f5c6d1\"},\"breadcrumb\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/diferencia-clicks-unicos-y-totales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.fromdoppler.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/19aa93e91e199e0be36cc17fe4f5c6d1\",\"name\":\"Juliana Monacchi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a78603f264267ef7584697bee5fec07d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a78603f264267ef7584697bee5fec07d?s=96&d=mm&r=g\",\"caption\":\"Juliana Monacchi\"},\"url\":\"https:\/\/help.fromdoppler.com\/es\/author\/jmonacchi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales? - Doppler Help Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"\u00bfCu\u00e1l es la diferencia entre Clicks \u00danicos y Totales? - Doppler Help Center","og_description":"El an\u00e1lisis estad\u00edstico de tus Campa\u00f1as de Email Marketing permite interpretar qu\u00e9 sucede con tus env\u00edos. 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