{"id":2579,"date":"2014-08-28T18:46:41","date_gmt":"2014-08-28T18:46:41","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=2579"},"modified":"2017-07-19T14:44:31","modified_gmt":"2017-07-19T14:44:31","slug":"aperturas-unicas-y-totales","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/aperturas-unicas-y-totales\/","title":{"rendered":"\u00bfCu\u00e1l es la diferencia entre las Aperturas \u00danicas y Totales?"},"content":{"rendered":"<p>Para medir objetivamente la efectividad de una Campa\u00f1a es fundamental prestar atenci\u00f3n a las aperturas totales y \u00fanicas de un Email. Descubre desde los Reportes de <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler <\/a>qui\u00e9nes abrieron tus env\u00edos y qui\u00e9nes no. \u00a1Adelante!<\/p>\n<p>Si eres el encargado de la estrategia de Email Marketing sabr\u00e1s que hay una serie de n\u00fameros y m\u00e9tricas que no puedes pasar por alto para analizar los resultados obtenidos de cada Campa\u00f1a enviada. Por ello, ser\u00e1 \u00fatil que primero <strong>diferencies entre Aperturas \u00danicas y Aperturas Totales<\/strong>.<\/p>\n<p><strong>Aperturas \u00danicas:<\/strong> Indica la cantidad de Suscriptores que han abierto tu Email, independientemente de la cantidad de veces que lo hayan hecho.<\/p>\n<p><strong>Aperturas Totales:<\/strong> Representan el n\u00famero total de aperturas que ha tenido tu Campa\u00f1a, independientemente de que haya sido abierta m\u00e1s de una vez por un mismo Suscriptor o no.<\/p>\n<p>Con <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a> te ser\u00e1 muy f\u00e1cil comprender qu\u00e9 sucede con las aperturas de tus Email y c\u00f3mo mejorarlas. Para ello, debes ir a <strong>Reportes<\/strong> y seleccionar la <strong>Campa\u00f1a<\/strong> que quieres evaluar.<\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep.png\"><img class=\"alignnone size-large wp-image-4788\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/04\/rep-1024x436.png\" alt=\"\" width=\"640\" height=\"273\" \/><\/a><\/p>\n<p>Luego, cuando te encuentres en el <strong>Res\u00famen de m\u00e9tricas de la Campa\u00f1a<\/strong> elegida, podr\u00e1s ver la <strong>Tasa de Entrega <\/strong>con toda la actividad y resultados de la Campa\u00f1a en cuesti\u00f3n.<\/p>\n<p><img class=\"alignnone size-full wp-image-10923\" src=\"http:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aperturas2.png\" alt=\"TasaEntrega\" width=\"640\" height=\"267\" \/><\/p>\n<p>Como podr\u00e1s ver, <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a> diferencia por un lado el <strong>Total de Aperturas<\/strong> y por otro las <strong>Aperturas \u00danicas<\/strong>. Siguiendo nuestro caso gr\u00e1fico, esto quiere decir que el total de aperturas (independientemente de que haya sido abierta m\u00e1s de una vez por un mismo Destinatario) es 7.017 mientras que las aperturas \u00fanicas (Suscriptores puntuales) son 4.260.<\/p>\n<p><strong>Pongamos por caso un ejemplo pr\u00e1ctico:<\/strong><\/p>\n<p>Realizas una <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Campa\u00f1a de Email Marketing<\/a> y se la env\u00edas a 10.000 direcciones de correo electr\u00f3nico. Dentro de la Secci\u00f3n <strong>Reportes<\/strong> de <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/help\" target=\"_blank\">Doppler<\/a>, encuentras que se han detectado 5.000 aperturas, de las cuales 4.000 han sido aperturas \u00fanicas.<\/p>\n<p>De esta manera, podemos concluir que 4.000 personas han abierto tu Campa\u00f1a y que las 1.000 aperturas restantes corresponden a aquellos que lo han hecho en m\u00e1s de una oportunidad, logrando as\u00ed 5.000 aperturas totales.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a1Que tengas una gran Campa\u00f1a!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Para medir objetivamente la efectividad de una Campa\u00f1a es fundamental prestar atenci\u00f3n a las aperturas totales y \u00fanicas de un Email. Descubre desde los Reportes de Doppler qui\u00e9nes abrieron tus env\u00edos y qui\u00e9nes no. \u00a1Adelante!<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[317,334,333,460,462],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es la diferencia entre las Aperturas \u00danicas y Totales? - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es la diferencia entre las Aperturas \u00danicas y Totales? - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Para medir objetivamente la efectividad de una Campa\u00f1a es fundamental prestar atenci\u00f3n a las aperturas totales y \u00fanicas de un Email. 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