{"id":3588,"date":"2015-10-01T20:02:43","date_gmt":"2015-10-01T20:02:43","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=3588"},"modified":"2024-08-15T15:48:36","modified_gmt":"2024-08-15T15:48:36","slug":"como-crear-una-campana-de-texto-plano","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/como-crear-una-campana-de-texto-plano\/","title":{"rendered":"\u00bfC\u00f3mo crear una Campa\u00f1a de Texto Plano?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las Campa\u00f1as de texto plano son <strong>una pieza clave en toda estrategia de Email Marketing<\/strong>. A continuaci\u00f3n, ver\u00e1s por qu\u00e9 es importante disponer de este tipo de Campa\u00f1as y c\u00f3mo lograrlo en Doppler.<\/span><\/p>\n<p><iframe title=\"Doppler Tutoriales - Co\u0301mo usar el Editor de Texto y HTML\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AvQvvRJh9oo?list=PLHE_SVtQOB8qALbAvICcH1XMPmjfR9w-t\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Una Campa\u00f1a de texto plano, a diferencia de un HTML, es una pieza de Email conformada \u00edntegramente por texto, palabras y, si as\u00ed lo quieres, contenido gr\u00e1fico. La ausencia de apoyos visuales en este tipo de Campa\u00f1a requiere utilizar una <strong>buena estructura de los p\u00e1rrafos<\/strong> para que la versi\u00f3n del mensaje pueda ser comunicada en forma clara y placentera a la vista.<\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed como es posible <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-importar-un-html\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">importar un HTML<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-utilizar-los-templates-de-doppler\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">utilizar una Plantilla Predise\u00f1ada<\/span><\/a><span style=\"font-weight: 400;\">, Doppler brinda la posibilidad de crear una Campa\u00f1a de texto plano desde el editor. Para poder probar este tipo de env\u00edos, luego de ingresar a tu cuenta, comienza a <strong>crear una nueva Campa\u00f1a<\/strong> y <strong>completa su informaci\u00f3n b\u00e1sica<\/strong>.\u00a0<\/span><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Seleccionar_tipo_de_Campa\u00f1a.png\"><img class=\"alignnone size-full wp-image-3598\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Seleccionar_tipo_de_Campa\u00f1a.png\" alt=\"Seleccionar tipo de Campa\u00f1a\" width=\"640\" height=\"301\" \/><\/a><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Informaci\u00f3n_B\u00e1sica1.png\"><img class=\"alignnone size-full wp-image-3600\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Informaci\u00f3n_B\u00e1sica1.png\" alt=\"Informaci\u00f3n B\u00e1sica\" width=\"640\" height=\"408\" \/><\/a><\/p>\n<p><strong><span style=\"font-weight: 400;\">Luego, deber\u00e1s <\/span><\/strong><span style=\"font-weight: 400;\">generar el contenido de la misma desde el editor<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Crear_contenido_de_la_Campa\u00f1a.png\"><img class=\"alignnone size-full wp-image-3601\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/Crear_contenido_de_la_Campa\u00f1a.png\" alt=\"Campa\u00f1a desde el Editor\" width=\"640\" height=\"307\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">En el <strong>Editor de texto de Doppler<\/strong> podr\u00e1s crear el contenido de tu Campa\u00f1a, editar su formato y estilo, justificar la disposici\u00f3n, modificar la tipograf\u00eda, incluir enlaces y <strong>agregar Campos Personalizados<\/strong> para humanizar tu mensaje. Si tienes dudas sobre c\u00f3mo incluir autom\u00e1ticamente un Campo, este <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-agregar-un-campo-personalizado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">post<\/span><\/a><span style=\"font-weight: 400;\"> podr\u00e1 ayudarte.<\/span><\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/crear_contenido_desde_el_editor.png\"><img class=\"alignnone size-full wp-image-3602\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/crear_contenido_desde_el_editor.png\" alt=\"Editor de Texto de Doppler\" width=\"640\" height=\"532\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para finalizar, <strong>presta atenci\u00f3n a los consejos de Doppler<\/strong>. \u00a1Ser\u00e1n \u00fatiles para tu pr\u00f3xima Campa\u00f1a de texto plano!<\/span><\/p>\n<p>&#8211; <strong>Utiliza fuentes est\u00e1ndar:<\/strong> Recurrir a una fuente tradicional como Times New Roman o Verdana te asegurar\u00e1 la f\u00e1cil lectura y una mejor comprensi\u00f3n de tu mensaje por parte de los Suscriptores.<\/p>\n<p>&#8211; <strong>Aprovecha los espacios en blanco:<\/strong> Estos espacios facilitan la lectura r\u00e1pida y dan descanso a la vista. El encuentro de informaci\u00f3n relevante conduce a seguir leyendo el mensaje en forma atractiva y legible.<\/p>\n<p>&#8211; <strong>Procura que tus mensajes sean cortos y concisos:<\/strong> Si tus Suscriptores reciben una Campa\u00f1a de Email llena de grandes bloques de texto, pueden optar por no leerlo. Siempre ser\u00e1 preferible ser concreto y comunicar con exactitud.<\/p>\n<p>&#8211; <strong>Dispone de Campos Personalizados para humanizar tu Campa\u00f1a:<\/strong> Adapta las referencias del contenido del Email con cualquiera de los Campos Personalizados que poseas en tu cuenta para personalizar el mensaje.<\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/campos_personalizados.png\"><img class=\"alignnone size-full wp-image-3605\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2015\/10\/campos_personalizados.png\" alt=\"Campos Personalizados\" width=\"640\" height=\"272\" \/><\/a><\/p>\n<p>&#8211; <strong>Utiliza negritas y signos de manera estrat\u00e9gica:<\/strong> Si deseas presentar ofertas especiales, las negritas y caracteres especiales servir\u00e1n como delimitadores y resaltadores.<\/p>\n<p>&#8211; <strong>Incluye URLs a lugares claves:<\/strong> Si quieres complementar un texto plano con Landing Pages u otros sitios m\u00e1s din\u00e1micos y visuales, puedes incluirlos en el cuerpo del Email para que se muestre como hiperv\u00ednculo. De esta forma, tus Suscriptores ser\u00e1n invitados a interactuar y conocer m\u00e1s de ti.<\/p>\n<p><b>Llega a tus Suscriptores con una Campa\u00f1a de texto plano y garantiza una lectura sencilla.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Las Campa\u00f1as de texto plano son una pieza clave en toda estrategia de Email Marketing. A continuaci\u00f3n, ver\u00e1s por qu\u00e9 es importante disponer de este tipo de Campa\u00f1as y c\u00f3mo lograrlo en Doppler.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,573],"tags":[447,365,63,450,68,98,326,113,247,449,451,452],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo crear una Campa\u00f1a de Texto Plano? - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo crear una Campa\u00f1a de Texto Plano? - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Las Campa\u00f1as de texto plano son una pieza clave en toda estrategia de Email Marketing. 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