{"id":4255,"date":"2016-11-30T04:07:52","date_gmt":"2016-11-30T04:07:52","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=4255"},"modified":"2023-10-23T15:51:12","modified_gmt":"2023-10-23T15:51:12","slug":"viralizacion-de-campanas-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/viralizacion-de-campanas-en-redes-sociales\/","title":{"rendered":"C\u00f3mo medir la viralizaci\u00f3n de tus Campa\u00f1as en Redes Sociales"},"content":{"rendered":"<p>\u00bf<strong>Quieres saber c\u00f3mo le ha ido a tu Campa\u00f1a de Email en Social Media<\/strong>? Conoce cu\u00e1l fue la red en la que m\u00e1s se comparti\u00f3, cu\u00e1ntas veces y qui\u00e9nes exactamente viralizaron tu pieza.<\/p>\n<p>Para tomar decisiones efectivas y orientadas a resultados, <strong>debes estudiar minuciosamente las m\u00e9tricas que arrojan tus Campa\u00f1as de Email<\/strong>. Sigue estos pasos y aprovecha nuestros poderosos reportes, que te ayudar\u00e1n a encontrar las mejores estrategias.<\/p>\n<h2>C\u00f3mo acceder al reporte de Redes Sociales<\/h2>\n<p>El primer paso es <strong>loguearte en tu cuenta de Doppler<\/strong>. Una vez que has ingresado, haz click en <strong>Reportes<\/strong>.<\/p>\n<p><a href=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/REPORTES.png\"><img class=\"alignnone size-large wp-image-4784\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/REPORTES-1024x291.png\" alt=\"\" width=\"640\" height=\"182\" \/><\/a><\/p>\n<p>Ingresa en la Campa\u00f1a que quieres analizar y, en <strong>Tipo de Reporte<\/strong>, selecciona <strong>Redes Sociales<\/strong>. Doppler te muestra, con un gr\u00e1fico, la cantidad de veces que tu Campa\u00f1a fue compartida. Adem\u00e1s, a su derecha, podr\u00e1s ver cu\u00e1les son las redes que tus Suscriptores han elegido para compartir tu pieza.<\/p>\n<p>En el siguiente ejemplo, <strong>el porcentaje de socializaci\u00f3n de la Campa\u00f1a se calcula en funci\u00f3n del total de Emails abiertos. <\/strong>Mientras que para determinar el <strong>% de viralizaci\u00f3n en una Red Social<\/strong> (en este caso Twitter) se parte del <strong>total de shares.\u00a0<\/strong><\/p>\n<p><img class=\"alignnone size-full wp-image-10174\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_7.png\" alt=\"\" width=\"770\" height=\"491\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_7.png 770w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_7-300x191.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_7-768x490.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>\u00bfQuieres <strong>comparar los resultados num\u00e9ricos y porcentuales<\/strong>? \u00a1Adelante! Adem\u00e1s, puedes conocer puntualmente los Nombres y Emails de los Suscriptores que eligieron cada red social, haciendo click en cada una de ellas.<\/p>\n<p>\u00bfTe interesa <strong>conservar estos datos en una planilla de Excel<\/strong>? Haz click en <strong>Descargar Reporte<\/strong> y se te enviar\u00e1 un Email con un archivo a la casilla de correo electr\u00f3nico que t\u00fa indiques.<\/p>\n<p><img class=\"alignnone size-full wp-image-10175\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_8.png\" alt=\"\" width=\"776\" height=\"221\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_8.png 776w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_8-300x85.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2016\/11\/Screenshot_8-768x219.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p>Ahora que conoces en qu\u00e9 redes se viralizan tus Campa\u00f1as, \u00bfquieres saber para qu\u00e9 te sirven estos datos? <strong><a href=\"https:\/\/help.fromdoppler.com\/es\/auto-publicar-una-campana-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Autopublica <\/a>tus piezas en las redes que tus Suscriptores prefieren<\/strong> u ofrece una promoci\u00f3n espec\u00edfica en esas plataformas \u00a1y optimiza tus resultados!<\/p>\n<p>Descubre c\u00f3mo se viralizan tus Campa\u00f1as de Email y qu\u00e9 redes eligen tus Suscriptores. \u00a1<strong>Mucha suerte en tus pr\u00f3ximas acciones<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber c\u00f3mo le ha ido a tu Campa\u00f1a de Email en Social Media? Conoce todos los datos estad\u00edsticos de su desempe\u00f1o en Redes Sociales.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[585,11],"tags":[195,462,481,514,513],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo medir la viralizaci\u00f3n de tus Campa\u00f1as en Redes Sociales - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo medir la viralizaci\u00f3n de tus Campa\u00f1as en Redes Sociales - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber c\u00f3mo le ha ido a tu Campa\u00f1a de Email en Social Media? 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