{"id":5263,"date":"2017-07-10T13:09:52","date_gmt":"2017-07-10T13:09:52","guid":{"rendered":"https:\/\/help.fromdoppler.com\/?p=5263"},"modified":"2017-07-31T18:49:33","modified_gmt":"2017-07-31T18:49:33","slug":"como-crear-campanas-de-automation-para-un-dia-del-ano","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/como-crear-campanas-de-automation-para-un-dia-del-ano\/","title":{"rendered":"C\u00f3mo crear Campa\u00f1as de Automation para un d\u00eda del A\u00f1o"},"content":{"rendered":"<p>Estas Campa\u00f1as las utilizar\u00e1s cuando quieras hacer env\u00edos autom\u00e1ticos un d\u00eda espec\u00edfico de cada a\u00f1o. Un ejemplo podr\u00eda ser realizar un saludo para el Cumplea\u00f1os de tus Suscriptores.<\/p>\n<p>Como primer paso ingresa a tu cuenta de <a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>. Si a\u00fan no tienes una, puedes <a href=\"https:\/\/app.fromdoppler.com\/signup\" target=\"_blank\" rel=\"noopener\">crearla totalmente gratis<\/a> hasta 500 Suscriptores.<\/p>\n<p>Desde el men\u00fa de navegaci\u00f3n, haz clic en la secci\u00f3n <strong>\u201cAutomation\u201d<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5206\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/automation-menu-1.png\" alt=\"Automation\" width=\"729\" height=\"90\" \/><\/p>\n<p>Una vez all\u00ed, selecciona <strong>\u201cCrear Campa\u00f1a Automation\u201d<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5151\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/1-1.png\" alt=\"Crear Campa\u00f1a de Email Automation\" width=\"1260\" height=\"265\" \/><\/p>\n<p>Ver\u00e1s los tres tipos de Campa\u00f1as de Email Automation. Elige <strong>\u201cFechas Programadas\u201d<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5124\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/2.png\" alt=\"Crear Campa\u00f1a Automation por Fechas Programadas\" width=\"1258\" height=\"698\" \/><\/p>\n<p><strong>Ingresa un nombre<\/strong> para tu Campa\u00f1a, este servir\u00e1 para que t\u00fa la identifiques luego.<\/p>\n<p><img class=\"alignnone size-full wp-image-5275\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/nombre-cumple.png\" alt=\"Define el nombre de tu Campa\u00f1a\" width=\"882\" height=\"82\" \/><\/p>\n<p>A continuaci\u00f3n, debes elegir qu\u00e9 tipo de Fecha Programada necesitas ejecutar. En esta oportunidad, seleccionar\u00e1s \u201c<strong>D\u00eda del A\u00f1o<\/strong>\u201d.<\/p>\n<p><img class=\"alignnone size-full wp-image-5276\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/automation-por-dia-del-an\u0303o.png\" alt=\"Automation por d\u00eda del an\u0303o\" width=\"459\" height=\"515\" \/><\/p>\n<p>En este caso, utilizaremos un Campo Personalizado llamado \u201cCumplea\u00f1os\u201d donde tendr\u00e1s la fecha del nacimiento de tus Suscriptores. Tambi\u00e9n tienes la opci\u00f3n de <strong>armar una secuencia de env\u00edos<\/strong>. Recuerda que el d\u00eda que elijas aqu\u00ed ser\u00e1 el de referencia a partir del cu\u00e1l se ejecutar\u00e1n los env\u00edos anteriores y posteriores. Aqu\u00ed elegiremos \u201c5 d\u00edas antes\u201d que se cumpla la fecha seleccionada.<\/p>\n<p><img class=\"alignnone size-full wp-image-5279\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/5-dias-antes.png\" alt=\"5 d\u00edas antes\" width=\"459\" height=\"727\" \/><\/p>\n<p>Ahora debes elegir los <strong>Destinatarios de tu Campa\u00f1a<\/strong>. Para ello haz clic en el bot\u00f3n <strong>\u00abSeleccionar Lista o Segmento\u00bb<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5244\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/seleccionar-lista-1.png\" alt=\"Seleccionar Lista o Segmento\" width=\"401\" height=\"168\" \/><\/p>\n<p>Puedes escoger la cantidad\u00a0de Listas que quieras o incluso tildar la opci\u00f3n <strong>\u00abEnviar a todos mis contactos\u00bb<\/strong> y se incluir\u00e1n tambi\u00e9n los que no est\u00e1n asociados a ninguna Lista.<\/p>\n<p>Tambi\u00e9n puedes elegir la opci\u00f3n \u201c<b>Filtros<\/b>\u201d si quieres, por ejemplo, que tu Campa\u00f1a llegue a <a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-un-filtro-en-una-lista-de-emails\/\" target=\"_blank\" rel=\"noopener\">Segmentos<\/a> espec\u00edficos que has creado o a Listas que poseen determinada Etiqueta. Una vez que hayas seleccionado la\/s Listas y\/o Segmentos, presiona <strong>\u00abConfirmar la selecci\u00f3n\u00bb<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5209\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/filtros.png\" alt=\"Filtros de Listas\" width=\"1220\" height=\"289\" \/><\/p>\n<p>Luego deber\u00e1s comenzar a definir los pasos de tu Flujo de Automation. Para iniciar <strong>presiona el icono +<\/strong> que aparece en el lienzo.<\/p>\n<p><img class=\"alignnone size-full wp-image-5281\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/fprimer-paso-cumple.png\" alt=\"Define el primer paso del Flujo\" width=\"494\" height=\"296\" \/><\/p>\n<p>Aparecer\u00e1n dos opciones: <strong>\u00abEspera\u00bb<\/strong> y <strong>\u00abEmail\u00bb<\/strong>. Elige \u00abEspera\u00bb si quieres que pase determinado tiempo para hacer el segundo env\u00edo. Por ejemplo, puedes definir que dos d\u00edas despu\u00e9s se le env\u00ede otro Email escribiendo el n\u00famero 2 en el campo <strong>\u00abTiempo de espera\u00bb<\/strong> y eligiendo la opci\u00f3n <strong>\u00abD\u00edas\u00bb<\/strong>. Los datos ir\u00e1n apareciendo autom\u00e1ticamente en el lienzo a la derecha.<\/p>\n<p><img class=\"alignnone size-full wp-image-5282\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/tiempo-de-espera-cumple.png\" alt=\"Determina el tiempo de espera\" width=\"1419\" height=\"374\" \/><\/p>\n<p>Tambi\u00e9n puedes definir un Tiempo de espera de <strong>minutos, horas y hasta de semanas<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5168\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/tiempos-de-espera.png\" alt=\"Definir tiempo de espera\" width=\"411\" height=\"390\" \/><\/p>\n<p>Al elegir la opci\u00f3n <strong>\u00abEmail\u00bb<\/strong>, deber\u00e1s configurar la Informaci\u00f3n B\u00e1sica del env\u00edo tal como haces con el resto de tus Campa\u00f1as de Email en Doppler.<\/p>\n<p><img class=\"alignnone size-full wp-image-5170\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/info-del-email.png\" alt=\"Informaci\u00f3n b\u00e1sica del Email\" width=\"402\" height=\"574\" \/><\/p>\n<p>Una vez hecho eso, deber\u00e1s configurar la <a href=\"https:\/\/help.fromdoppler.com\/es\/como-integrar-campanias-de-email-marketing-con-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">viralizaci\u00f3n de tu Campa\u00f1a<\/a>, si es que deseas que se comparta en Redes Sociales, y luego definir el <strong>Contenido del Email<\/strong>. Puedes optar por <a href=\"https:\/\/help.fromdoppler.com\/es\/como-importar-un-html\/\" target=\"_blank\" rel=\"noopener\">Importar un archivo HTML<\/a>, <a href=\"https:\/\/help.fromdoppler.com\/es\/disenar-campanas-impactantes-editor-doppler\/\" target=\"_blank\" rel=\"noopener\">editar alguna de nuestras Plantillas<\/a> o crear una <a href=\"https:\/\/help.fromdoppler.com\/es\/como-crear-una-campana-de-texto-plano\/\" target=\"_blank\" rel=\"noopener\">Campa\u00f1a de Texto Plano<\/a>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5171\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/contenido-del-email.png\" alt=\"Definir contenido del Email\" width=\"422\" height=\"375\" \/><\/p>\n<p>La opci\u00f3n de <b>Editor de Plantillas<\/b> es ideal para aquellos que no tienen conocimientos en HTML y quieren crear Campa\u00f1as de Email en minutos. Si cuentas con Plantillas propias podr\u00e1s elegir una desde la secci\u00f3n <a href=\"https:\/\/help.fromdoppler.com\/es\/como-editar-una-plantilla\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00abMis Plantillas\u00bb<\/strong><\/a>, de lo contrario, podr\u00e1s seleccionar alguna de las disponibles en las distintas categor\u00edas.<\/p>\n<p>Al hacer clic sobre una se desplegar\u00e1n dos opciones: <strong>\u00abSeleccionar sin editar\u00bb<\/strong>\u00a0si quieres dejarla como est\u00e1 o <strong>\u00abSeleccionar y editar\u00bb<\/strong>\u00a0en el caso de que desees hacerle alguna modificaci\u00f3n desde nuestro Editor.<\/p>\n<p><img class=\"alignnone size-full wp-image-5172\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/Captura-de-pantalla-2017-07-08-a-las-12.33.24-PM.png\" alt=\"Seleccionar Plantilla\" width=\"285\" height=\"286\" \/><\/p>\n<p>Si eliges la opci\u00f3n de\u00a0editar una Plantilla, ser\u00e1s dirigido directo a nuestro Editor. Recuerda que puedes cambiar todo lo que desees: im\u00e1genes, texto, colores y agregar links con solo arrastrar y soltar elementos. Una vez que tengas lista tu pieza, haz clic en <strong>\u00abSiguiente\u00bb<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5216\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/editar-plantilla.png\" alt=\"Editar Plantilla\" width=\"1377\" height=\"795\" \/><\/p>\n<p>Una vez creado el Contenido del Email podr\u00e1s realizar un <a href=\"https:\/\/help.fromdoppler.com\/es\/como-realizar-un-envio-de-prueba\/\" target=\"_blank\" rel=\"noopener\">env\u00edo de prueba<\/a>, tal como haces con las dem\u00e1s Campa\u00f1as que creas en Doppler, de forma de verificar que no haya ning\u00fan error.<\/p>\n<p><img class=\"alignnone size-full wp-image-5173\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/envio-de-prueba.png\" alt=\"Realiza env\u00edo de prueba\" width=\"413\" height=\"395\" \/><\/p>\n<p>\u00a1Buen trabajo! Ya tienes configurado tu Flujo de Automation para un D\u00eda del A\u00f1o. En el lienzo ver\u00e1s todos los pasos detallados y podr\u00e1s continuar agregando. Si deseas modificar alguno, solo tienes que hacer clic sobre \u00e9l y a la izquierda se desplegar\u00e1 el panel desde donde podr\u00e1s hacer los cambios que desees.<\/p>\n<p><img class=\"alignnone size-full wp-image-5333\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/cumplean\u0303os-clientes.png\" alt=\"Flujo de Automation por D\u00eda del A\u00f1o\" width=\"397\" height=\"590\" \/><\/p>\n<p>Si quieres eliminar alguno de los pasos, solo tendr\u00e1s que colocar el cursor sobre \u00e9l y ver\u00e1s c\u00f3mo aparece el icono de <strong>\u00abEliminar\u00bb<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-5175\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/Captura-de-pantalla-2017-07-08-a-las-12.56.29-PM.png\" alt=\"Bot\u00f3n eliminar paso\" width=\"259\" height=\"103\" \/><\/p>\n<p>Todos los pasos que vayas creando y configurando se ir\u00e1n guardando de forma autom\u00e1tica, aunque tambi\u00e9n tienes la opci\u00f3n <strong>\u00abGuardar\u00bb<\/strong> en el margen superior de la pantalla.<\/p>\n<p>Para volver atr\u00e1s o dirigirte hacia adelante, siempre cuentas con los botones <strong>\u00abDeshacer\u00bb<\/strong> y \u00ab<strong>Rehacer\u00bb<\/strong>.<\/p>\n<p>Por \u00faltimo, ver\u00e1s en la parte superior un rect\u00e1ngulo que te ir\u00e1 indicando los pasos que vas completando y si hay alguna que ha quedado incompleto.<\/p>\n<p><img class=\"alignnone size-full wp-image-5176\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2017\/07\/botones-superiores.png\" alt=\"Bot\u00f3n guardar, deshacer, rehacer y pasos completos\" width=\"545\" height=\"68\" \/><\/p>\n<p>Una vez que hayas terminado de definir todos los pasos de tu Campa\u00f1a de Automation, solo resta hacer clic en el bot\u00f3n <strong>\u00abIniciar Automation\u00bb<\/strong>.<\/p>\n<p>\u00bfSab\u00edas que tambi\u00e9n puedes programar tus env\u00edos de Email Automation para un \u201c<a href=\"htttp:\/\/newhelp.fromdoppler.com\/como-crear-campanas-de-automation-para-un-dia-de-la-semana\" target=\"_blank\" rel=\"noopener\">D\u00eda de la Semana<\/a>\u201d o \u201c<a href=\"htttp:\/\/newhelp.fromdoppler.com\/como-crear-campanas-de-automation-para-un-dia-del-mes\" target=\"_blank\" rel=\"noopener\">D\u00eda del Mes<\/a>\u201d? \u00a1Accede a nuestros Tutoriales!<\/p>\n<p><strong>\u00a1Que tengas una gran Campa\u00f1a!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Estas Campa\u00f1as las utilizar\u00e1s cuando quieras hacer env\u00edos autom\u00e1ticos un d\u00eda espec\u00edfico de cada a\u00f1o. Un ejemplo podr\u00eda ser realizar un saludo para el Cumplea\u00f1os.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,487],"tags":[437,440,365,439,438],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear Campa\u00f1as de Automation para un d\u00eda del A\u00f1o - Doppler Help Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear Campa\u00f1as de Automation para un d\u00eda del A\u00f1o - Doppler Help Center\" \/>\n<meta property=\"og:description\" content=\"Estas Campa\u00f1as las utilizar\u00e1s cuando quieras hacer env\u00edos autom\u00e1ticos un d\u00eda espec\u00edfico de cada a\u00f1o. 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