{"id":6866,"date":"2019-05-07T16:21:32","date_gmt":"2019-05-07T16:21:32","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=6866"},"modified":"2023-07-06T14:13:09","modified_gmt":"2023-07-06T14:13:09","slug":"como-configurar-seo-y-analitica-de-tus-formularios","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/seo-analitica-formulario-suscripcion\/","title":{"rendered":"C\u00f3mo configurar SEO y anal\u00edtica de tus Formularios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cuando creas un <a href=\"https:\/\/www.fromdoppler.com\/en\/\">Formulario en Doppler<\/a> tienes la posibilidad de agregar informaci\u00f3n adicional para que estos puedan ser f\u00e1cilmente localizados e indexados por los motores de b\u00fasqueda; esto es lo que se conoce como optimizaci\u00f3n para SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto significa que si una persona realiza una b\u00fasqueda en Google o en cualquier otro buscador, tu Formulario podr\u00eda aparecer en la primera p\u00e1gina de resultados, ya sea con su URL p\u00fablica (en caso de que lo utilices como Landing Page) o mediante la direcci\u00f3n web de tu Sitio, Tienda o Blog donde est\u00e9 embebido. \u00a1Grandioso!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero adem\u00e1s, los Formularios creados en Doppler pueden ser f\u00e1cilmente compartidos en Redes Sociales con contenidos acordes. Esto es lo que denominamos \u201cshares\u201d, \u00a1y es muy f\u00e1cil de configurar!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En tercer lugar, debes saber que puedes integrar tus Formularios con tu cuenta de Google Analytics y de esta forma llevar un registro pormenorizado de la cantidad de visitas, suscripciones y m\u00e1s que se generan en un determinado per\u00edodo. Esto es lo que llamamos Anal\u00edtica de tus Formularios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentro del Editor de Formularios, el Panel de SEO y anal\u00edtica se muestra de la siguiente manera:<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-9962\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png\" alt=\"\" width=\"565\" height=\"353\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png 565w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1-300x187.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Desde all\u00ed podr\u00e1s realizar todas las configuraciones necesarias para que tus Formularios se muestren adecuadamente en buscadores, en Redes Sociales y para que puedas hacer un seguimiento de su performance desde tu cuenta de Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veamos en detalle qu\u00e9 campos puedes customizar en cada apartado del Panel SEO y anal\u00edtica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El campo de \u201c<\/span><i><span style=\"font-weight: 400;\">ID de Seguimiento\u201d<\/span><\/i><span style=\"font-weight: 400;\"> se pasar\u00e1 a nombrar \u201c<\/span><i><span style=\"font-weight: 400;\">ID de Medici\u00f3n\u201d<\/span><\/i><span style=\"font-weight: 400;\">, tal como se lo nombra ahora en GA4. <\/span><\/p>\n<p><b>SEO y shares de Redes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed podr\u00e1s personalizar la siguiente informaci\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La miniatura de tu Formulario, que se mostrar\u00e1 junto con el t\u00edtulo y la descripci\u00f3n cada vez que este sea compartido en Redes Sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El t\u00edtulo para SEO y Redes que tendr\u00e1 tu Formulario. Te sugerimos que tenga como m\u00e1ximo 65 caracteres para que se visualice correctamente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La meta descripci\u00f3n para SEO y Redes, o sea, un breve resumen de tu Formulario que ser\u00e1 mostrado por los buscadores o plataformas sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las Keywords o Palabras Clave asociadas a tu Formulario que podr\u00edan utilizar los usuarios cuando realicen una b\u00fasqueda puntual vinculada.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Trackeo y anal\u00edtica<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Si tienes cuenta en Google Analytics puedes incluir el ID de seguimiento en tu Formulario, con el objetivo de obtener informaci\u00f3n sobre las fuentes de tr\u00e1fico, los visitantes, los d\u00edas y horarios con mayor cantidad de suscripciones y m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt;&gt; IMPORTANTE: Analytics devolver\u00e1 esta informaci\u00f3n para el caso de los Formularios con URL propia, esto es, compartidos como Landing Pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+++ Si lo usas embebido en tu Sitio, Tienda o Blog podr\u00edas setear un objetivo desde tu cuenta de Analytics para detectar la cantidad de veces que los visitantes hicieron clic en tu Formulario (esta acci\u00f3n se denomina Evento), o bien cu\u00e1ntas veces visitaron la p\u00e1gina de confirmaci\u00f3n (esto es el Destino). Para obtener m\u00e1s informaci\u00f3n lee este art\u00edculo del equipo de Soporte de Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres trackear tu Formulario en tu cuenta de Analytics? Para activar la integraci\u00f3n deber\u00e1s copiar el ID de seguimiento que te proporciona Analytics. Veamos c\u00f3mo puedes obtenerlo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1-\u00a0 Ingresa a tu cuenta de Analytics. Sobre el margen inferior izquierdo, haz clic en \u201cInicio\u201d y luego selecciona \u201cAdmin\u201d. Desde donde ver\u00e1s todas las propiedades y opciones que puedes visualizar o modificar.<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-9934\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1.png\" alt=\"\" width=\"895\" height=\"391\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1.png 895w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-300x131.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-768x336.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2-\u00a0Desde la opcion \u00abAdmin\u00bb de tu cuenta, selecciona \u00abFlujos de datos\u201d<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-10018\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-2.png\" alt=\"\" width=\"848\" height=\"280\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-2.png 848w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-2-300x99.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-2-768x254.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3- A continuaci\u00f3n, elige la cuenta desde la que vas a setear la informaci\u00f3n solicitada.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-10019\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_2-1.png\" alt=\"\" width=\"841\" height=\"259\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_2-1.png 841w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_2-1-300x92.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_2-1-768x237.png 768w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">4 -\u00abDentro de \u00abDetalle de flujo web\u00bb encontrar\u00e1s el codigo para trackear la informaci\u00f3n\u00bb<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-10020\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_3-1.png\" alt=\"\" width=\"854\" height=\"178\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_3-1.png 854w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_3-1-300x63.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_3-1-768x160.png 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">5 &#8211; Finalmente, c\u00f3pialo y p\u00e9galo en la celda \u201cID de medici\u00f3n de Google Analytics\u201d en el panel SEO del Editor de Formularios de Doppler.<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-9962\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png\" alt=\"\" width=\"565\" height=\"353\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png 565w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1-300x187.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>\u00a1Muchos \u00e9xitos en tus Campa\u00f1as!<\/p>","protected":false},"excerpt":{"rendered":"<p>When you create a Doppler Form, you have the chance to add valuable information in order to be easily displayed and indexed by the search engines; this is usually known as SEO optimization.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[577,415],"tags":[673,464,674,675,195,672],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo configurar SEO y anal\u00edtica de tus Formularios<\/title>\n<meta name=\"description\" content=\"Agrega informaci\u00f3n adicional para que estos puedan ser f\u00e1cilmente localizados e indexados por los motores de b\u00fasqueda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo configurar SEO y anal\u00edtica de tus Formularios\" \/>\n<meta property=\"og:description\" content=\"Agrega informaci\u00f3n adicional para que estos puedan ser f\u00e1cilmente localizados e indexados por los motores de b\u00fasqueda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.fromdoppler.com\/es\/seo-analitica-formulario-suscripcion\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Help Center\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T16:21:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-06T14:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noelia Rosemberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/\",\"name\":\"Doppler Help Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.fromdoppler.com\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=6866#primaryimage\",\"url\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png\",\"contentUrl\":\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/05\/Screenshot_1-1.png\",\"width\":565,\"height\":353},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=6866#webpage\",\"url\":\"https:\/\/help.fromdoppler.com\/es\/?p=6866\",\"name\":\"[:es] C\u00f3mo configurar SEO y anal\u00edtica de tus Formularios [:en] How to configure SEO and analytics in your Forms [:]\",\"isPartOf\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/?p=6866#primaryimage\"},\"datePublished\":\"2019-05-07T16:21:32+00:00\",\"dateModified\":\"2023-07-06T14:13:09+00:00\",\"author\":{\"@id\":\"https:\/\/help.fromdoppler.com\/es\/#\/schema\/person\/f559471be2364aba583598a0be7fef89\"},\"description\":\"[:es] Agrega informaci\u00f3n adicional para que estos puedan ser f\u00e1cilmente localizados e indexados por los motores de b\u00fasqueda. 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