{"id":7104,"date":"2019-08-26T14:43:49","date_gmt":"2019-08-26T14:43:49","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=7104"},"modified":"2021-06-17T12:32:44","modified_gmt":"2021-06-17T12:32:44","slug":"mapas-de-calor-descubre-el-complemento-perfecto-para-el-reporte-de-clics-de-tus-campanas","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/mapas-de-calor\/","title":{"rendered":"Mapas de Calor: \u00bfC\u00f3mo usarlos para optimizar tus Campa\u00f1as de Email?"},"content":{"rendered":"<p>\u00bfHas escuchado hablar de los <strong>Heatmaps o Mapas de Calor<\/strong>? \u00a1La buena noticia es que han llegado a <a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler<\/a>! Descubre c\u00f3mo esta funcionalidad te ayudar\u00e1 a analizar mejor y m\u00e1s r\u00e1pidamente el desempe\u00f1o de tus Campa\u00f1as de Email Marketing.<\/p>\n<p>En caso de que est\u00e9s utilizando una plataforma que no provea un Reporte de Clics en forma de Heatmaps, \u00a1este es el momento para que pruebas Doppler! <strong><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es&amp;page=reportes\" target=\"_blank\" rel=\"noopener noreferrer\">Crea ahora una cuenta gratuita<\/a><\/strong> con <strong>env\u00edos sin l\u00edmite hasta 500 Contactos<\/strong>.<\/p>\n<p>En el <a href=\"https:\/\/help.fromdoppler.com\/es\/conoce-el-sumario-de-reportes-de-doppler\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sumario de Reportes<\/a> de cada Campa\u00f1a que env\u00edes con Doppler, al final ver\u00e1s una previsualizaci\u00f3n de tu Email con zonas de distintos colores que quieren llamar tu atenci\u00f3n sobre algo importante: se trata del <strong>n\u00famero y porcentaje de clics que han tenido los enlaces que incluiste en tu Campa\u00f1a<\/strong>. Para poder ver los % tendr\u00e1s que pasar el cursor sobre la zona coloreada.<\/p>\n<p><strong>Importante:<\/strong> el porcentaje se calcula en base a los <strong>clics \u00fanicos<\/strong> que registra la Campa\u00f1a.<\/p>\n<p><img class=\"alignnone size-full wp-image-7105\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor-en-reportes.png\" alt=\"\" width=\"849\" height=\"235\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor-en-reportes.png 849w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor-en-reportes-300x83.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor-en-reportes-768x213.png 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n<p>Esta informaci\u00f3n funciona como un <strong>complemento del Reporte de Links<\/strong> que se genera en cada Campa\u00f1a. El Mapa de Calor te ayudar\u00e1 a identificar r\u00e1pidamente los enlaces m\u00e1s clickeados por tus Suscriptores, as\u00ed como su ubicaci\u00f3n en el cuerpo de tu Email. Para que tengas una referencia, as\u00ed se ve el Mapa de Calor del Newsletter de Doppler.<\/p>\n<p><img class=\"alignnone size-full wp-image-7106\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor.png\" alt=\"Mapa de Calor y Reporte de Clics\" width=\"727\" height=\"830\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor.png 727w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2019\/08\/mapa-de-calor-263x300.png 263w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p>El Mapa de Calor de tus Campa\u00f1as te servir\u00e1 para:<\/p>\n<ul>\n<li>Visualizar r\u00e1pidamente la performance de tu Campa\u00f1a.<\/li>\n<li>Obtener cifras totales y porcentuales sobre cantidad de Clics que te ser\u00e1n \u00fatiles para enriquecer los Reportes y m\u00e9tricas de tus env\u00edos.<\/li>\n<li>Analizar qu\u00e9 tan exitoso fue incluir tal o cual enlace a lo largo y ancho de tu Email.<\/li>\n<li>Tomar decisiones a futuro en orden a optimizar tus pr\u00f3ximos env\u00edos de Email Marketing.<\/li>\n<\/ul>\n<p>Esperamos que puedas aprovechar cuanto antes toda la informaci\u00f3n que hallar\u00e1s en los Mapas de Calor.<\/p>\n<p><strong>\u00a1Que tengas una gran Campa\u00f1a!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfHas escuchado hablar de los Heatmaps o Mapas de Calor? Descubre c\u00f3mo esta funcionalidad te ayudar\u00e1 a analizar mejor y m\u00e1s r\u00e1pidamente el desempe\u00f1o de tus Campa\u00f1as de Email Marketing.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[585,11],"tags":[682,683,474],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mapas de Calor para optimizar tus Campa\u00f1as de Email Marketing<\/title>\n<meta name=\"description\" content=\"Los Mapas de Calor te ayudar\u00e1n a identificar qu\u00e9 links fueron los m\u00e1s clickeados desde una previsualizaci\u00f3n de tu Campa\u00f1a de Email Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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