{"id":7898,"date":"2021-06-15T16:13:25","date_gmt":"2021-06-15T16:13:25","guid":{"rendered":"https:\/\/help.fromdoppler.com\/es\/?p=7898"},"modified":"2024-11-15T15:33:11","modified_gmt":"2024-11-15T15:33:11","slug":"integrar-doppler-woocommerce","status":"publish","type":"post","link":"https:\/\/help.fromdoppler.com\/es\/integrar-doppler-woocommerce\/","title":{"rendered":"C\u00f3mo integrar Doppler con tu tienda de WooCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfQuieres <\/span><b>potenciar tu Tienda Online con todos los beneficios del Email y Automation Marketing<\/b><span style=\"font-weight: 400;\">? \u00a1Est\u00e1s en el lugar indicado! En este art\u00edculo veremos el paso a paso para integar Doppler con tu tienda de WooCommerce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo <\/span><b>descargar e instalar<\/b><span style=\"font-weight: 400;\"> el plugin de Doppler para WooCommerce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo realizar el <\/span><b>mapeo y la sincronizaci\u00f3n de Listas<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo realizar el <\/span><b>mapeo de Campos<\/b><span style=\"font-weight: 400;\"> entre plataformas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu\u00e1les son las principales <\/span><b>funcionalidades de Doppler<\/b><span style=\"font-weight: 400;\"> que podr\u00e1s aprovechar en tu E-commerce.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a1Empecemos!<\/span><\/p>\n<h2><strong>C\u00f3mo descargar e instalar el plugin de Doppler para WooCommerce<\/strong><\/h2>\n<blockquote><p><b>IMPORTANTE:<\/b><span style=\"font-weight: 400;\"> Antes de avanzar, aseg\u00farate de tener correctamente instalado y configurado en tu administrador de WordPress el plugin <\/span><b>Doppler Forms. <\/b><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/como-integrar-formularios-de-wordpress-con-doppler\/\">Encuentra m\u00e1s detalles en este art\u00edculo.<\/a><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">1- En la secci\u00f3n <\/span><b>Plugins <\/b><span style=\"font-weight: 400;\">de tu cuenta de WordPress, ve a<\/span><b> A\u00f1adir nuevo<\/b><span style=\"font-weight: 400;\"> e ingresa Doppler. Elige el plugin de <\/span><b>Doppler for WooCommerce<\/b><span style=\"font-weight: 400;\"> y haz clic en<\/span><b> Instalar ahora.<\/b><\/p>\n<p><img class=\"aligncenter wp-image-7899\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_815-300x128.png\" alt=\"descargar plugin doppler para woocommerce\" width=\"600\" height=\"256\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_815-300x128.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_815-1024x437.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_815-768x328.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_815-1536x655.png 1536w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_815.png 1875w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2- Cuando completes la instalaci\u00f3n, lo ver\u00e1s en la secci\u00f3n <\/span><b>Plugins instalados <\/b><span style=\"font-weight: 400;\">de tu cuenta de WordPress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tienes correctamente configurado el plugin <\/span><b>Doppler Forms<\/b><span style=\"font-weight: 400;\">, ya habr\u00e1s ingresado tu <\/span><b>Email de usuario en Doppler y tu <\/b><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/api-interfaz-de-programacion-de-aplicaciones\/\">API Key<\/a><\/strong><span style=\"font-weight: 400;\">. Esto hace que tu cuenta de Doppler se conecte con tu tienda de WooCommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ese caso, desde la solapa <strong>Administraci\u00f3n de Listas<\/strong> del plugin Doppler Forms deber\u00edas poder ver las Listas que tienes creadas en Doppler:<\/span><\/p>\n<p><img class=\"aligncenter wp-image-7904\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_810-300x120.png\" alt=\"ver listas de doppler en wordpress\" width=\"600\" height=\"241\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_810-300x120.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_810-1024x411.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_810-768x308.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_810-1536x617.png 1536w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_810.png 1801w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">De lo contrario, sigue los pasos que se indican <\/span><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/como-integrar-formularios-de-wordpress-con-doppler\/\">aqu\u00ed<\/a><\/strong><span style=\"font-weight: 400;\"> para conectar ambas plataformas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Listo! Ya est\u00e1s en condiciones de realizar el <\/span><b>mapeo de Listas y la sincronizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> para que la informaci\u00f3n que tienes en tu tienda se refleje en Doppler.<\/span><\/p>\n<h3><strong>C\u00f3mo realizar el mapeo y la sincronizaci\u00f3n de Listas<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hasta ahora tienes correctamente instalado el plugin de Doppler para WooCommerce en tu administrador WordPress, pero a\u00fan no se est\u00e1 compartiendo informaci\u00f3n entre plataformas. Para esto debes:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1- Ingresar al plugin de Doppler para WooCommerce, donde ver\u00e1s dos campos a configurar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La Lista de Doppler a la cual quieres enviar a los <\/span><b>Compradores de tu tienda<\/b><span style=\"font-weight: 400;\"> (es decir, que tienen al menos una orden generada).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La Lista de Doppler a la cual quieres enviar a los <\/span><b>Contactos de tu tienda<\/b><span style=\"font-weight: 400;\"> (son quienes se han suscrito para recibir novedades de tu tienda, pero a\u00fan no te han comprado. Cuando lo hagan, tambi\u00e9n estar\u00e1n en la Lista que re\u00fane a los Compradores de tu tienda).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En ambos casos podr\u00e1s elegir las Listas que desees, e incluso crear nuevas Listas desde el plugin, sin necesidad de hacerlo desde Doppler.\u00a0<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-11275\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_1-3.png\" alt=\"\" width=\"740\" height=\"334\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_1-3.png 740w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_1-3-300x135.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2- Cuando hayas elegido las Listas para cada caso, simplemente debes hacer clic en el bot\u00f3n <\/span><b>Sincronizar<\/b><span style=\"font-weight: 400;\">. \u00bfC\u00f3mo saber si la conexi\u00f3n se ha realizado con \u00e9xito? Se te informar\u00e1 al menos en tres lugares:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dentro del plugin de Doppler para WooCommerce,<\/b><span style=\"font-weight: 400;\"> un mensaje en verde en la parte superior de la pantalla te indicar\u00e1 que las Listas est\u00e1n correctamente sincronizadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al final de la misma pantalla ver\u00e1s el Usuario de Doppler que se ha conectado con tu tienda de WooCommerce.<\/span><\/li>\n<\/ul>\n<p><img class=\"alignnone wp-image-11276\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_2-1.png\" alt=\"\" width=\"620\" height=\"290\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_2-1.png 691w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_2-1-300x140.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desde la secci\u00f3n <\/span><b>Integraciones<\/b> de tu cuenta de Doppler<span style=\"font-weight: 400;\"> puedes verificar que la conexi\u00f3n est\u00e1 hecha, y te permitir\u00e1 desconectarla desde all\u00ed.<\/span><\/li>\n<\/ul>\n<p><img class=\"aligncenter wp-image-7917\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_817-300x99.png\" alt=\"panel de control doppler\" width=\"599\" height=\"198\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_817-300x99.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_817-1024x338.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_817-768x254.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_817-1536x507.png 1536w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_817.png 1698w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ahora que ya tienes tus Listas sincronizadas puedes dar el siguiente paso: el <\/span><b>mapeo de Campos <\/b><span style=\"font-weight: 400;\">para que <\/span><b>la informaci\u00f3n que tienes en WooCommerce se almacene correctamente en los Campos B\u00e1sicos y Personalizados <\/b><span style=\"font-weight: 400;\">que tienes en tu cuenta.\u00a0<\/span><\/p>\n<h3>C\u00f3mo realizar el mapeo de Campos entre plataformas<\/h3>\n<p><span style=\"font-weight: 400;\">1- Desde el plugin de Doppler para WooCommerce, haz clic en la solapa <\/span><b>Mapeo de Campos<\/b><span style=\"font-weight: 400;\">. All\u00ed ver\u00e1s todos los <\/span><b>campos de informaci\u00f3n de WooCommerce<\/b><span style=\"font-weight: 400;\"> divididos en \u201cCampos de Facturaci\u00f3n\u201d y \u201cCampos de Env\u00edo\u201d.\u00a0<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-11277\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_3-2.png\" alt=\"\" width=\"501\" height=\"718\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_3-2.png 501w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_3-2-209x300.png 209w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2- En la columnas<\/span><b> Campos de Doppler<\/b><span style=\"font-weight: 400;\"> ver\u00e1s mapeados por defecto ciertos campos que tienes en tu cuenta. Si lo deseas, puedes mapear otros simplemente desplegando el listado de campos disponibles e identificando el que se corresponde con el campo de WooCommerce.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Si omites realizar el mapeo para un determinado campo, <\/span><b>esa informaci\u00f3n no se guardar\u00e1 en tu cuenta de Doppler.\u00a0<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">3- Al finalizar el mapeo de Campos, no olvides hacer clic en el bot\u00f3n <\/span><b>Guardar<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Buen trabajo! Has completado el mapeo de Campos entre plataformas y la informaci\u00f3n comenzar\u00e1 a guardarse tal como lo has dispuesto. Adem\u00e1s, tus Compradores y Contactos de WooCommerce ya se estar\u00e1n sincronizando autom\u00e1ticamente en las Listas de Doppler que hayas definido.\u00a0<\/span><\/p>\n<h2><strong>Descubre las funcionalidades de Doppler para potenciar tu tienda de WooCommerce<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Gracias al <\/span><b>script de Seguimiento en Sitio de Doppler<\/b><span style=\"font-weight: 400;\"> podr\u00e1s crear flujos automatizados para <\/span><b>incrementar la Tasa de Conversi\u00f3n<\/b><span style=\"font-weight: 400;\"> de tu E-commerce. \u00bfTe interesa? \u00a1Descubre de qu\u00e9 se trata!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doppler brinda una <\/span><b>porci\u00f3n de c\u00f3digo HTML <\/b><span style=\"font-weight: 400;\">que debes insertar la secci\u00f3n <\/span><b>Seguimiento en Sitio del plugin Doppler Forms.<\/b><span style=\"font-weight: 400;\"> Gracias a este script, Doppler puede acceder a informaci\u00f3n acerca de todo lo que sucede en tu tienda: cu\u00e1ntas personas la visitaron, qu\u00e9 p\u00e1ginas navegaron, qu\u00e9 productos vieron y si dejaron una compra a medio camino (es decir, un \u201ccarrito abandonado\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de estos datos, podr\u00e1s configurar<\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/\"> <b>flujos automatizados en simples pasos con informaci\u00f3n 100% personalizada para cada visitante<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">\u00a1De esta forma crecen las chances de que vuelvan a tu tienda y compren!<\/span><\/p>\n<p><b>El script de Seguimiento en Sitio est\u00e1 disponible para todas las cuentas pagas de Doppler.<\/b><span style=\"font-weight: 400;\"> \u00a1<strong><a href=\"https:\/\/www.fromdoppler.com\/es\/precios-planes-mensuales\/\" target=\"_blank\" rel=\"noopener\">Contrata tu Plan ahora<\/a><\/strong> para usarlo sin demora!<\/span><\/p>\n<p><a href=\"https:\/\/www.fromdoppler.com\/es\/precios-planes-mensuales\/\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-7921\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/help-img-300x87.png\" alt=\"ver planes disponibles\" width=\"598\" height=\"174\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/help-img-300x87.png 300w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/help-img-1024x298.png 1024w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/help-img-768x223.png 768w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/help-img.png 1300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Una vez que tengas tu Plan estar\u00e1s en condiciones de crear flujos automatizados en tu cuenta. Encontrar\u00e1s toda la informaci\u00f3n que necesitar\u00e1s en los siguientes tutoriales:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-por-comportamiento-en-sitio\/\">Automation por Comportamiento en Sitio: c\u00f3mo activarlo y usarlo<\/a><\/strong><\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-carrito-abandonado\/\">C\u00f3mo crear un Automation de Carrito Abandonado<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-producto-visitado\/\">C\u00f3mo crear un Automation de Producto Visitado<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ahora tambi\u00e9n, con esta integraci\u00f3n vas a obtener <strong>la informaci\u00f3n del \u00faltimo producto que tus usuarios compraron en tu tienda<\/strong>. \u00bfEn qu\u00e9 beneficiar\u00eda esto?\u00a0 Vas a poder conocer determinados campos de WooCommerce detalladamente, tal como se muestra en la imagen:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La informaci\u00f3n del \u00faltimo producto que se compr\u00f3.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fecha de compra.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monto de \u00faltima compra.\u200b<\/span><\/li>\n<\/ul>\n<p><img class=\"alignnone wp-image-10122\" src=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_1.png\" alt=\"\" width=\"597\" height=\"295\" srcset=\"https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_1.png 739w, https:\/\/help.fromdoppler.com\/wp-content\/uploads\/2021\/06\/Screenshot_1-300x148.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Hemos llegado al final! Ahora ya sabes c\u00f3mo integrar Doppler con tu tienda de WooCommerce y conoces todos los beneficios que esto traer\u00e1 a tu E-commerce. <\/span><\/p>\n<p><b>\u00a1Que tengas una gran Campa\u00f1a!<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres potenciar tu Tienda Online con todos los beneficios del Email y Automation Marketing? \u00a1Est\u00e1s en el lugar indicado! En este art\u00edculo veremos el paso a paso para integar Doppler con tu tienda de WooCommerce.<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[581,583,578,588,487,486,7],"tags":[710,740,741],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo integrar Doppler con tu tienda de WooCommerce - Doppler Help Center<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres potenciar tu Tienda Online con Email y Automation Marketing? 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