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ENWhatsApp Marketing Best Practices
Learn about best practices for managing your attention through the WhatsApp Business platform to achieve optimal performance in the deliverability of your messages in this article.
WhatsApp Business Services (as defined in the WhatsApp Business Terms of Service) enable rich conversational experiences between businesses and WhatsApp users. To create valuable experiences for users, businesses must comply with the WhatsApp Business Messaging Policy below. By using our products, businesses agree to the WhatsApp Business Messaging Policy, the WhatsApp Messaging Rules, and the WhatsApp Business Terms of Service.
The WhatsApp Business Messaging Policy defines what is and is not allowed on the WhatsApp Business Services. If content or actions violate our policies, we may limit or remove your access to the WhatsApp Business Services.
This Policy, together with the WhatsApp Messaging Rules and the WhatsApp Business Terms of Service, governs your use of the WhatsApp Business Services, including those listed below:
Before you send a message, it must be approved by Meta. We recommend that you follow these best practices to increase the chances of having your messages approved by Meta:
- Prepare simple, concise messages that convey information to users clearly.
- Review your content for spelling and grammar before submitting it for approval. Messages with spelling mistakes or grammatical errors will be rejected.
- Make sure to include a valid URL. A valid URL is a full URL with a domain belonging to your company that begins with HTTP(S). For example, a valid URL would be https://www.yourdomain.com/fr/product/white-shirt. Never use short links such as bit.ly, tinyurl, etc. or direct links to WhatsApp (wa.me) because they are considered to hide the destination of the link.
- The language selected must match the content of your message. If you select Spanish as the language of the message template but the content is in English, your message will be rejected.
- Transactions must comply with the requirements of the WhatsApp Commerce Policy. When you offer goods or services for sale, all messages and media related to your goods or services, including any descriptions, prices, fees, taxes, and/or any necessary legal information, constitute transactions.
- Messages must comply with the WhatsApp Business Policy. Do not ask users for sensitive information (individual payment card numbers, bank account numbers, personal identification numbers, etc.). You also cannot offer coupon codes or free gifts, upsell, or send cold messages through WhatsApp.
- Messages must not contain any abusive or threatening content.
Remember that failure to comply with these rules may result in your message being rejected, so always be mindful of the content you share to make your communication effective. 🙂
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