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ENOnSite Marketing: Personalise the experience and boost your sales!
By integrating Empretienda and Doppler, you will gain access to advanced tools that will help to grow your online store.
This integration enables you to automate communications, enhance the shopping experience for your customers, and boost conversions through OnSite Marketing, Assisted Sales, and RFM (Recency, Frequency, Monetary Value) segmentation features.
How to connect your Empretienda store with Doppler:
Integration can be easily completed via your store’s dashboard.
- Log in to the Empretienda Administration Panel.
- Go to the ‘Integrations’ section.
- Activate the Doppler option, accept the permissions and confirm the connection.
- The Doppler application will then be installed automatically in your store.
Once installed, you can start using all the available features.
New: you can now activate RFM segmentation directly from your Doppler account to analyse your customers’ behaviour and value.
OnSite Marketing: Personalise the experience and boost your sales!
Take full advantage of OnSite Marketing with Empretienda integration. This tool allows you to display personalised pop-ups and widgets in real time based on visitor behaviour.
Available widgets:
- Empretienda Popular: Displays the best-selling products.
- Empretienda Cross-Selling: recommends complementary products based on purchase history.
- Empretienda Exit Pop-Up: Displays a promotion or discount before the user leaves the site.
- Smart Forms: capture leads and enrich your database with relevant information.
- Pop-Up Roulette: offers prizes or discounts to increase interaction.
- Product History: shows the last products visited.
- Last products viewed: recaptures your customers’ interest with items they have previously viewed.
Key benefits:
- Increase your sales by capturing more leads and improving conversion with personalised messages.
- Improve the shopping experience by showing relevant, dynamic content tailored to each user.
- Build customer loyalty by offering discounts or related products at just the right moment.
💡 Doppler Tip: Combine onsite marketing with your email or WhatsApp campaigns to reinforce promotions and maintain continuous communication before, during and after the purchase.
Assisted Sales: Measure your revenue and optimise your results!
With Assisted Sales, you can access accurate information about the revenue generated by your Doppler campaigns on Empretienda.
From this section, you can analyze how your actions impact the purchase flow, conversion rate, and average order value.
What you can see in Assisted Sales:
- Total revenue attributed to your campaigns.
- Number of orders generated.
- Average ticket and sales evolution.
Key benefits:
- Optimize your actions: find out which channels and messages convert best.
- Increase average value: drive cross-selling and repurchasing.
- Monitor in real time: evaluate results from your Doppler account.
💡 DopplerTip: use this information to create automated flows that encourage new purchases or recover abandoned carts.
RFM Segmentation: Get to know your customers better
RFM (Recency, Frequency, and Monetary Value) Segmentation allows you to classify your customers according to their purchasing behavior, helping you create more effective and personalized strategies.
How it works:
- Recency: Measures how long ago the customer last made a purchase.
- Frequency: identifies how many purchases they make in a given period.
- Monto: analyzes how much they spend on average in each transaction.
Key benefits:
- Identify your best customers: detect frequent or high-value buyers.
- Create personalized campaigns: offer exclusive benefits or discounts based on their RFM category.
- Build loyalty and win back customers: send automated messages to reactivate inactive users.
💡 Example: send a thank-you coupon to your best buyers or a reactivation campaign to those who haven’t purchased in over 60 days.
Take your Empretienda to the next level with Doppler!
This integration allows you to automate, segment and personalise your marketing activities to maximise your results.
Use OnSite Marketing, Assisted Sales and RFM to boost your conversions, improve customer experience and strengthen loyalty.
Got questions or comments?
Contact us via online chat, WhatsApp, or through our social media channels, or email us at [email protected].
We’re here to help. 💛
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