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ENShopify Integration with Doppler: OnSite Marketing, Assisted Sales, and RFM features
With Shopify’s Integration with Doppler, you’ll have access to advanced tools that will boost the growth of your Online Store.
This connection will allow you to Automate your communications, improve your customers’ shopping experience, and increase your Conversions through OnSite Marketing, Assisted Sales, and RFM (Recency, Frequency, and Monetary value) Segmentation features.
How to connect your Shopify store to Doppler:
Integration can be easily completed from your Shopify account.
- Log in to your Shopify store’s admin panel.
- Go to the ‘Apps’ section.
- Search for ‘Doppler’ in the Shopify App Store.
- Click ‘Add app’ and then ‘Install’.
- Finally, accept the permissions and confirm the connection with your Doppler account.
Once installed, you can start using all the features available on both platforms.
👉How to integrate Doppler with your Shopify store
OnSite Marketing: personalize the experience and increase your sales
With Shopify integration, you can take full advantage of OnSite Marketing, Doppler’s tool that allows you to display personalized Pop-ups and Widgets in real time based on each visitor’s behavior.
Available widgets:
- Popular Products: displays your Online Store’s best-selling products.
- Cross-Selling: recommends complementary products based on purchase history.
- Exit Pop-Up: displays a promotion or discount before the user leaves the site.
- Smart Forms: capture leads and enrich your database with relevant information.
- Pop-Up Roulette: offer prizes or discounts to increase interaction.
- Product History: displays the most recently viewed products.
- Recently Viewed Products: Recapture your customers’ interest with items they’ve previously explored.
Key benefits:
- Increase your sales by capturing more Leads and improving Conversion with personalized messages.
- Improve the shopping experience by displaying relevant, dynamic content tailored to each user.
- Build customer loyalty by offering discounts or related products at just the right moment.
💡 Doppler Tip: Combine Onsite marketing with your Email or WhatsApp Campaigns to reinforce promotions and maintain continuous communication before, during and after the purchase.
What is OnSite Marketing and how to acquire the Add-on?
Assisted Sales: measure your revenue and optimize your results
With Assisted Sales, you can access accurate revenue information for your Doppler Campaigns on Shopify. From this section, you can analyze how your actions impact the purchase flow, Conversion Rate, and average order value.
What you can see in Assisted Sales:
- Total revenue attributed to your Campaigns.
- Number of orders generated.
- Average ticket and sales evolution.
Key benefits:
- Optimize your actions: find out which channels and messages Convert best.
- Increase average value: drive cross-selling and repurchasing.
- Monitor in real time: evaluate results from your Doppler account.
💡 DopplerTip: use this information to create Automated Flows that encourage new purchases or recover Abandoned carts.
👉Learn about the Assisted Sales metrics reports
RFM segmentation: Get to know your customers better!
Classify your customers by their purchasing behaviour using RFM (Recency, Frequency, Monetary Value) Segmentation to create more effective, personalized Strategies.
How it works:
- Recency: Measures how long ago the customer last made a purchase.
- Frequency: Identifies how many purchases they make in a given period.
- Amount: Analyzes how much they spend on average in each transaction.
Key benefits:
- Identify your best customers and detect frequent or high-value buyers.
- Create personalized Campaigns and offer exclusive benefits or discounts based on their RFM category.
- Build customer loyalty and win back customers by sending Automated messages to reactivate inactive users.
Example: send a thank-you coupon to your best customers or a reactivation Campaign to those who haven’t purchased anything for over 60 days.
👉What is RFM analysis and how is it used?
Take your Shopify store to the next level with Doppler!
This Integration allows you to Automate, Segment and personalize your marketing activities to maximize your results.
Use OnSite Marketing, Assisted Sales and RFM to boost your Conversions, improve customer experience and strengthen loyalty.
Got questions or comments?
Get in touch with us via email at [email protected], online chat, WhatsApp, or through our social media channels.
We’re here to help! 💛
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