Geolocation: where people open your emails

With Doppler now you can know exactly which countries your Subscribers are from when they interact with your Campaigns; for example, when they open your Emails. Discover how to analyze your Emails Reports according Geolocation and know which areas have higher interactions.

Would you like know the exact location of your Subscribers? Congrats! Discover the geographical area from which your Email Marketing Campaigns open will serve to optimize your sendings.

To do this, you need to login to your Doppler account and go to the Reports section. Then choose the Campaign you want to analyze and in “Types of Reports” opt Geolocation.

At first glance Doppler will facilitate a large map with the location Report by IP to find the geographic location of your Subscribers.

Want to know how to read Planisphere location? Well, Doppler provides you a scale of Openings going from light green to darker, all in direct proportion to the value of Openings. If you position the cursor correctly, you can link the country and the number of Openings.

Click on the country you want to analyze, and it will take you to the statistics Openings by city indicating the activity of your segmented Subscribers by region.

You can view these statistics interactively through the map, or descriptively in table form. Each city will be accompanied by an analysis of Openings so you’ll know exactly which Subscribers opened your Campaign. Also, you’ll know if they clicked or not and also see their Email as well. Finally, you’ll be able to export the IP Location Report to perform an analysis of the data obtained.

Remember: you can always improve the effectiveness of your Reports by integrating Doppler with Google Analytics to understand your subscribers engagement following all the URLs in your Emails. 

Why geolocation shows a lot of results in the United States

Geolocation recognizes the IP address of those who open your emails and through this information it is possible to locate them geographically. However, there are some cases in which this information can be distorted by the intermediation of external tools.

The use of remote servers, a virtual private network (VPN) or large email platforms open the emails from other countries and therefore mask the real location. For example, Gmail uses a proxy server located in Mountain View (California, United States) and therefore your messages will appear to have been opened from there. This is very common and also happens with the most popular email providers.

Adjust your strategy with geolocation

Now that you have a better idea from where in the world Subscribers access your Campaigns, you may wonder why you used the Geolocation in the first place? You can customize your Campaigns by language, socio-demographic profile of your Subscribers or even offer a special promotion that applies only to a certain geolocation.

Discover what countries opened your Campaigns, if they did click on the Email, and who are those Subscribers!