How will your campaigns be affected by security changes in Gmail and Yahoo?

Starting in February 2024, Gmail and Yahoo will make changes focused on DMARC authentication that could affect the deliverability of your emails. Let’s see in this article how to adapt your campaigns to these settings.

The key change is that from now on, the authentication protocol (DMARC) will have stricter measures in order to prevent phishing and domain misuse. You can see the details at this link.

The changes include:

• Domain requirement: it will be essential that you have a personalized delivery domain.
• Authentication requirement: from now on, you must configure your SPF, DKIM and DMARC records in your hosting, so your emails can be authenticated.
• Low spam rate requirement: if more than 0.3% of the emails you send are marked by your contacts as SPAM, all your campaigns could stop reaching inbox.

How will this change impact your Campaigns?

These changes to DMARC can have a significant impact on the inbox arrival of your email marketing campaigns to recipients with @gmail.com and @yahoo.com email directions, as well as to all those who use the enterprise services of Google and Yahoo to manage their emails with their own domain.

What should you take into account?

Accurate Settings: Make sure you have accurate and up-to-date DMARC settings. It is important to verify that your SPF, DKIM and DMARC records are correctly implemented to avoid authentication problems.

Continuous Monitoring: Regularly check your domain’s spam rate in Postmaster Tools to anticipate and stay proactive in the event of any inconvenience.

What do we advise you from Doppler?

To continue having successful campaigns, we list a series of suggestions that you can put into practice:

• Setup: Add a DMARC record to your domain. For example: v=DMARC1; p=none; rua=mailto:[email protected]
• Technical Support: If you need help setting up DMARC or are facing technical challenges, our support team is here to help. Contact us here for personalized assistance.
• If you do not have a domain already, we recommend you purchase one and then make the corresponding configurations.

In the next video, you can see a resume about the changes that we mencionated previously: 

Now you know the keys to this update in DMARC authentication. Anticipate yourself and adapt to these policies to maintain the effectiveness of your email marketing campaigns. Security and authentication are critical in today’s digital world, and at Doppler, we are committed to helping you successfully navigate these changes. Stay informed and safe in your email sendings!