How to allow your Campaigns to be shared through WhatsApp

Would you like to empower your Emails? Add into your Social Media shares the Whatsapp option and allow your Subscribers not only to share your Email Campaign on Social Media like Facebook, Twitter, Linkedin and Google+, but also through this mobile application.

It’s well known that the use of mobile devices has spread exponentially over the last few years, in fact, is increasing the percentage of Emails that are open from smartphones. Why not take advantage of this trend to get your Campaigns to reach more people?

How to add WhatsApp to the Social Media shares of your Campaigns

There are two ways to do this: the first one is from the Control Panel, selecting the icon inside “Social Media shares” and the other, adding the WhatsApp icon to the others within the “Share” Element in our Templates Editor.

Option 1: Enable the option from “Social Media shares”

Enter to the Control Panel of your account by clicking the icon at the top right of the screen. Don’t have a Doppler’s account yet? Sign up for free!

Share in WhatsApp: Control Panel

Go to the option “Social Media shares” in the “Social Media Preferences” section.

Share in WhatsApp: Social Media Shares

Check the “Enable Social Media Functionality” option.

Share in WhatsApp: enable social media functionality

Select the WhatsApp icon to add it to the rest of the Social Networks that you want to enable in your Campaign. Below you will see that the share buttons will be added to the sample Email.

Note that you can choose where these icons will be displayed: on the Email Header, Footer or both places. Once you finish, click “Save”.

Share in WhatsApp: enable social media functionality WhatsApp

Option 2: Add the WhatsApp icon from the “Share” Element to your Template

This alternative is available if you plan to use an HTML Template and customize it with our Editor.

Once you have defined the Basic Information of your Campaign you will go to the configuration of the content. Choose the “Templates Editor” option.

Share in WhatsApp: Select Templates Editor

Select the Template that you will use for the design of your Campaign. Click the “Share” Element located in the panel to the left of the screen.

Share in WhatsApp: share element templates editor

Drag the “Share” Element to the Template sector where you want the Social Media icons. There will appear the WhatsApp and all that you have selected.

Share in WhatsApp: share en editor

If you want to remove any of the Social Media icons, go to the “Select Social Networks” option and click on the “minus” symbol that appears right next to each one. Then go to “Finish Edition”.

Share in WhatsApp: select social networks

IMPORTANT: In order to see the WhatsApp icon in the Preview of your Campaign content you will have to access the one that shows the Mobile version. The WhatsApp icon is not displayed in the Desktop Preview. This is because the icon will only appear in Campaigns that are viewed from Mobile where the WhatsApp application is installed or on Desktop only if the user has the Desktop version of the app installed.

Share in WhatsApp: mobile preview

How WhatsApp Share behaves

Once the Subscriber who has received the Campaign on his mobile device clicks the WhatsApp icon, he will be redirected to the application to choose the contacts he wants to send the post.

The content to be shared is: the Campaign Subject, the URL of the online version and a thumbnail. As we show you in the example below:

Share in WhatsApp: publication

Some considerations

In Campaigns viewed from Mobile, WhatsApp share will behave perfectly in:

IOS:

– Gmail App
– Gmail.com
– Outlook.com
– Outlook App
– Yahoo App
– Email iOS App

Android:

– Gmail App
– Gmail.com (Chrome and Android browser)
– Outlook.com (Chrome and Android browser)
– Outlook App
– Yahoo App

In Campaigns viewed from Desktop, WhatsApp share will behave as follows:

Gmail: Depending on the settings. To be displayed, the following scenario must be configured: Gmail Settings -> General -> Images such as “Ask before displaying external images”.
Hotmail, Outlook App: Always shows it.
Yahoo: Shows it only as part of the Share Element.

What are you waiting for adding the WhatsApp share to your Email Campaigns? Start now.

Have a great Campaign!


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