It’s been some time now since Google first introduced a new way to organize users inbox, so they have now a Primary, a Social and a Promotions Tab. You’ve probably noticed that your shipments usually arrive at the Promotions tab since then. In this post, we tell you all you need to know about this topic.
The best advice to avoid the Promotions Tab
Some people say that Subscribers don’t respond the same way to Emails that reach the Primary Tab and those that come to Promotions. However, if you’ve followed all the advices we’ve ever given to you to generate a perfect Email Marketing strategy, this should not be a problem for you.