How to build a Plain-Text Campaign

The Plain-Text Campaigns are a key element in any Email Marketing strategy. Find out why it is so important to take advantage of this type of Campaigns and how to properly build them with Doppler.

Unlike an HTML, a Plain-Text Campaign is a piece of Email made up of regular text and, just if you want to, graphic content. The lack of visual support in this type of Campaigns requires a good paragraph structure. This will let your message be well organized, clear and easy to read.

Just as it is possible to import an HTML file or to use a pre-designed Template, Doppler allows you to build a Plain-Text Campaign from the Editor. To be able to try this type of Campaigns, you must first login to your Doppler account. Once you have completed the previous steps, you will be asked to create a Campaign and to complete its Basic Information.

Select a Campaign

Basic Information

Then, you will have to select to create your Campaign from Editor.

Select your Campaign from Editor

You can now use our Text Editor to compose your Campaign content, edit style & format and choose the font, color and alignment of your text. You can also add Custom Fields and links. If you have any doubt regarding how to create a Customized Field, this post may help you.

Create your Campaign from Editor

To end with, pay attention to our special tips and optimize your Plain-Text Campaigns:

Use standard fonts: Made use of a traditional font family in your text, such as Times New Roman or Verdana. They will ensure a clear eye path for your Subscribers.

Take advantage of the whitespace: These spaces will provide your Subscribers with a positive Email experience, making it easier to read and follow any of the CTA.

Try to write a short and precise message: If your Subscribers receive an Email full of text blocks, they may decide not to read it at all. That’s why it is always preferable to be as specific as possible. Part of this is organizing content so it is easily scannable. Headlines are of great help for this purpose!

Make use of the Custom Fields to humanize your Campaign: Click on the List on your right and the selected Field will be automatically included within your content.

Custom  Fields

You can also profit from bold and italic text to highlight specific parts of your content. A question mark or an exclamation point can be good allies too.

Include URLs to key destinations: If you are willing to complement you Plain-Text Campaign with a Landing Page or any other dynamic and visual site, you can include them in the email body to be displayed as a link. In this way, your subscribers will be invited to interact and learn more about you.

While they may not be as eye-catching as an HTML-based Email, they surely play a significant role in an effective and complete Email Marketing strategy.


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  1. Daniel 26 Oct 2015

    Que significa cuando en los mensajes rebotados aparece: “time out”, “casilla temporalmente inhabilitada” o “error en transacción”?

    1. Sebastián de Doppler 4 Nov 2015

      Hola Daniel, ¿Cómo estás? Los rebotes que comentas se dan en distintas instancias.

      – Email Rechazado: El Email enviado vuelve al sistema de envío de Doppler. En la mayoría de los casos, esto ocurre debido a que la dirección de correo electrónico a la cual se ha enviado nuestra campaña es inexistente o se encontraban las casillas llenas, haciendo que nuestro email no logre llegar a destino.

      – Inválido: Este tipo de rebote ocurre cuando el servidor de destino no responde a la conexión.

      – SMTP MX No Encontrado: No se encuentra el registro en los DNS. En estos casos, es posible que el dominio no exista o que el DNS no esté actualizado.

      – Expirado: Ocurre cuando la conexión ha tardado más de 60 segundos en ser realizada.

      – Rechazo del Servidor: El servidor de destino rechaza la conexion SMTP.

      – Error de Transacción: No se puede establecer la conexión o el servidor de destino no permite la conexión por algún motivo, como por ejemplo, casilla llena, el servidor del cliente de correo no responde, etc.

      Cualquier otra consulta que tengas, no dudes en escribirnos.
      Saludos,
      Sebatián del equipo de Doppler