The Doppler Statistics Dashboard provides an overview of the performance of your sent Campaigns. Thanks to this data, you can identify the content that generates the most interaction, evaluate the quality of your Lists and make informed decisions to optimize your future Mailings. From this panel, you can access key metrics such as deliveries, opens, […]
Do you need to add a link into your Campaign? By using this functionality you can include your user’s email in one of your campaign’s link. This will allow you to personalize your customer’s experience, identifying them and redirecting them to where you need, whether to your website, online store, social networks, among others. See […]
Starting in February 2024, Gmail, Yahoo and Microsoft have made changes focused on DMARC authentication that could affect the deliverability of your emails. Let’s see in this article how to adapt your campaigns to these settings. The key change is that from now on, the authentication protocol (DMARC) will have stricter measures in order to […]
There are three ways to embed the tracking script on your website, which is required for Site Behavior Automations and Push Notifications. The easiest way is through certain integrations, as the script is automatically installed when you integrate. Another option is through the Google Tag Manager and we will see it step by step. Finally, […]
Linking one or several domains to each other in Doppler will allow you to know the On-Site Tracking of your contacts on the different pages of your website and link that navigation to a contact’s email address. This tool will add an extra in favor of your email marketing strategy. Let’s see how to link […]
RFM is a model that determines the different categories of customers that a business has. It is called this because of the variables that are used to perform this analysis: Recency, Frequency and Monetary. Purchase Recency: Days since the last purchase. Purchase Frequency: Average number of purchases or orders made in a given period of […]
Are you a student and do you use Doppler to learn about Email Marketing? If so, you should take into account some tips to make your shipments without any inconvenience. We share with you our main Use Policies in Email Marketing workshops, courses or training campaigns with Doppler. Create your account with a personal domain: […]
Why don’t my contacts receive the SMS I sent
If you notice that your SMS shows Delivered, but your recipients never received them, it is possible that the delivery providers have restricted your content. If this is your case, we will help you understand why it happens and how to solve it 🙂 What are shipping providers At Doppler we use different telecommunications operating […]
Smart Subject module: features to improve its effectiveness
Doppler adds a Smart Subject module in order to improve the Open Rate of your Email Marketing Campaigns. It has several features based on data analysis, to predict and achieve those good results.
Integrate BigQuery and visualize personalized reports
Thanks to this integration, information about Campaigns goes to BigQuery and it travels from there to a Data Analytics tool in order to visualize personalized reports.
ES
EN