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ENECO AI, your Marketing copilot inside Doppler
ECO AI is Doppler’s Artificial Intelligence assistant. It lives inside your account, knows your data, and helps you decide what to do with it: it analyzes your Email Marketing, spots concrete opportunities, and creates Campaigns for you, without you ever leaving the panel.
It’s not a generic chat. ECO AI reads the real state of your account (your Lists, your Contacts, your latest Campaigns, and their metrics) and responds based on that. When it suggests something, it’s looking at your numbers, not generic manual advice.
Who can use ECO AI
ECO AI is already available, at no extra cost, on these plans:
- Free Plan.
- Contact-based Plans, from 500 Contacts.
- Credit-based Plans.
We’re rolling it out progressively, so it will reach the rest of the plans soon. You don’t need to do anything to activate it: once it’s available for your account, you’ll see it on your Home dashboard.
Getting started
ECO AI lives on your Home dashboard, so it’s already waiting for you every time you log in to Doppler. Here are the steps to use it for the first time.
1. Find ECO AI on your Home dashboard
You don’t need to open or install anything. When you log in to Doppler, ECO AI is waiting for you on the Home page, right below the greeting, next to your account metrics.
2. Type your question or pick a suggestion
When you open it, you’ll see four suggestions to get started without having to think of a question: Analyze my account, Check my Open Rate, Optimize my Campaigns, and Review my Lists. Click the one you’re interested in.
If you’d rather ask in your own words, type in the Ask about your account… field and press Enter. Talk to it like you would to a colleague: “how’s my account doing?”, “build a win-back Campaign”, “what Subject Line works for the launch?”.
3. Expand the view when you need it
To read a long diagnosis or review a draft comfortably, use Expand in the panel header. The same button takes you back to the original size.
Next to it is Refresh account data. Use it if you just changed something in Doppler and want ECO AI to take it into account right away.
4. Review before you confirm
When ECO AI proposes creating a Campaign, it first shows you the draft. You can adjust the Subject Line (with a counter that warns you if it gets cut off on mobile), the content description, the tone, and the design. The target List stays visible so you can confirm it’s the right one.
Nothing gets created or sent until you choose Yes, create draft.
5. Rate the response
Below each response you’ll find rating buttons. If something didn’t work for you, you can tell us why in a comment. That feedback is what we use to improve the tool.
Analyze your account in one click
Ask it to Analyze my account and ECO AI gives you a complete diagnosis: how your Contact base is doing, what Open Rate and Click Rate your sends have been getting, what’s working well, and where you have room to improve.
The diagnosis adapts to where you’re at. If you’re just starting out, it walks you step by step through creating your first List and sending your first Campaign. If you already have a history, it goes straight to what moves the needle: segmentation, Subject Lines, sending frequency.
You can download it as a PDF to share with your team.
Create Campaigns by chatting
Tell it what you want to communicate and ECO AI builds the complete draft: it picks the List, writes the Subject Line, writes the content, and designs it with your brand’s visual identity, pulling colors and logo from your website.
It knows how to create six types of Campaign:
| Type | When to use it |
|---|---|
| Win-back | Recover Contacts who stopped opening |
| Product promotion | Discounts, offers, and one-off actions |
| Newsletter | Regular bulletins with your updates |
| Welcome | Welcome new subscribers |
| Announcement | Launches of products, features, or events |
| Birthday | Personalized greetings, with or without a gift code |
You can edit the Subject Line, adjust the content, and change the tone before confirming. Nothing gets sent without your approval: ECO AI leaves the Campaign ready as a draft in your account, and you decide when it goes out.
If you want to see it in your inbox before sending, use Send test and it’ll arrive at your own email. And if something isn’t quite right, ask for the fix and it applies it to the same Campaign.
Automate your welcome
ECO AI creates your complete Welcome Automation: the List, the welcome email that goes out instantly, and a second email with a commercial offer seven days later. It leaves it all set up and ready for you to activate from the Automation Marketing editor.
Improve what you’re already sending
Three actions you can ask it for anytime:
- Audit my Subject Lines. It reviews the Subject Lines from your past Campaigns for clarity, length, specificity, and tone, and suggests concrete improvements.
- Suggest an A/B Test. It gives you three Subject Line variants with different angles (benefit, urgency, and curiosity) so you can test which one connects best.
- Build a cleanup plan. It sorts your Contact base by priority: hard bounces first, then inactive Contacts, and a win-back strategy at the end.
You can also ask about specific results: how many Campaigns you sent in a given period, which one performed best, or search for a specific Campaign by Subject Line or sender across your whole history.
What it doesn’t do yet
So you know what to expect, these features aren’t within its scope yet: creating Segments, Forms, Landing Pages, OnSite Marketing actions, Templates, and Automations other than the Welcome one. When you ask for one of these, ECO AI takes you straight to the part of the panel where you can do it yourself.
ECO AI works on your Email Marketing. Doppler is a multichannel platform, and the other channels are managed from the panel.
About your data
ECO AI sees totals and aggregated metrics from your account: how many Contacts you have in each status, how your Campaigns performed, which Lists are active. It doesn’t access the individual detail of your Contacts or their personal data.
Still have questions about ECO AI? You can reach our customer support team on WhatsApp or by email at [email protected].
Write to us and we’ll help you get the most out of it. 💛
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