Integrate Doppler and Lander Templates
The purpose of every Landing is providing accurate information about what has been promoted or communicated on a sent Campaign. Then you can convert Subscribers into customers or prospects. Inversely, with a Landing it’s feasible to generate a good database, healthy, updated and with good quality.
If you’re looking to integrate fully and efficiently an Email Marketing Campaign with a Landing Page, you must focus on building a coherent strategy between both tools. Each Email should have their landing to increase traffic from a Campaign to a Landing Page.
Connecting to succeed
Under the assumption of developing actions between Doppler and Lander to minimize distractions and maximize conversions, you can create an Email Campaign and a special Landing Page with the same visual structure.
To do this, when you submit a new Campaign you must select a template.
Then press the Lander category and choose a predesigned structure that will be personalized with the same aesthetic and information to be found on Lander.
In the Doppler editor, complete the Template with your brand and the product information that you want to distribute and promote.
Then, when you work with the CTA (Call to Action) button that leads to the Campaign, you must edit the link and add the URL you‘ll assign to your Landing Page.
A Landing Page for Email Marketing Success
With Lander you can generate landing pages or microsites for different products, services or promotions based on your aimed target.
To keep the visual coherence and ensure that the brand identity is integral, when you elaborate a new Landing Page select the Template that fits with the structure you chose in Doppler.
From the Lander editor you can add your brand logo and adapt the content based on what you want to promote or pay attention to.
Then publish in order to have the URL available and active on the CTA of your Email Campaign. This Call to Action is a word or phrase to perform a certain action (click a button to make a purchase, fill out a form or download information, etc.).
Now you have all the potential of these tools to design your Email Marketing Campaigns and your Landing Pages and implement a successful strategy of Digital Marketing.