By sending an Email Marketing Campaign, one of the most important metrics is the opening. Sending the message to your Subscribers and get them to open it, will probably be the first purpose, basic indicator to evaluate the effectiveness of your communication.
The Click Through Rate (CTR) indicates the number of clicks made by the Subscribers of your Campaign in relation to the number of delivered Emails. Find out how to calculate it and how it differs from CTOR.
With the statistical analysis of your Email Marketing Campaigns you can learn what happens with your sendings. Discover the difference between Total Clicks and Unique Clicks, and how to get this information from the Reports section.
To measure objectively the effectiveness of a Campaign, it is essential to pay attention to the Total and Unique Opens of an Email. Discover from Doppler Reports who opened your Campaign and who did not. Go ahead!
If you decide to analyze the full scope of your Campaigns results, Doppler shows you how to easily have access to one fundamental indicator: Daily Opens and Clicks made in your Email.
If you’re looking to quantify economically the success of your Campaigns, you have Doppler’s ROI calculator to measure the Return on Investment.
If you have accessed Doppler’s Reports section, you know that’s where you can see Open, Unopened and Bounced Rates, as shown on the following image:
Would you like to know which’s their behavior of your Subscribers on your site or landing page after they’ve left your piece? Google Analytics is the answer! By integrating Doppler with this tool you can widen your horizons and get information about your subscribers that will help you to improve your conversions.