How to create a Subscription Form?

Doppler allows you to create Subscription Forms to feed your Lists with new Contacts in a simple way.

In this post you will learn:

  1. How to create a Form in Doppler
  2. Forms types
    1. Classic Form
    2. Pop-up Form
  3. Single and Double Opt-in Forms: What are and how to configure them
  4. How to configure SEO and analytics
  5. Forms distribution

How to create a Form in Doppler

As we were telling you, creating Forms with our editor it’s pretty easy. First of all, login to your account and go to Forms Editor. There are two ways to get there:

  • “Lists” >> “Forms” >> “Create Form”.
  • Click on one of your Main Lists, and then on the button “Create Form”.

Now, choose a name for your new Form and move forward with the Initial Setting:

  • The associated Doppler List where all the contacts will be part of.
  • The Form type you want to create.
  • The language of your Form (English or Spanish).

step 1

The first thing to do is to choose the Form type you want to use. Let’s see what are the main differences between the Classic Form and the Pop-up Form.

Forms types

With Doppler you can customize your Forms choosing the best format and type for your business.

Classic Form

As its name says, these are the type of Forms you probably have seen embedded in many Websites or Blogs. You can also create these type of Forms with Doppler.

In the “Elements” section you’ll find all the components you can drag into your Forms. You can also put them in the order you prefer:

  • Images
  • Text
  • Consent checkboxes
  • Default and Custom Fields
  • “Send” button, Share and Follow buttons
  • Separator line

step 2

In the “Styles” section you can fully-customize your Form and make some decisions towards:

  • Color and Background image,
  • Size and margins of the container; colors and opacity; style, size and curvature of the edge,
  • Size, alignment, color and text of the button to complete the sending of the data required in your Form,
  • Color and typography of each Field of the Form.

step 3

In addition to the customization carried to the highest level, you can use our Forms as Landing Pages and share them throughout a public URL, no need to embed them in a Web. Do you want to start using your Forms as Landing Pages? We will tell you more about it at “Distribution ways”.

This type of Form appears unexpectedly when a user navigates through a Website. They are really useful to capture new Subscribers, and they have a high Conversion Rate because they work with a “surprise effect”.

Do you want to configure a Pop-up Form on your Website? Select it on the “General Settings” and define the Apparition Rules:

  • User’s time of permanence after which the Pop-up Form will appear.
  • In which devices it will be shown: desktop, mobile or both of them.
  • Form reappearance time, in case the user closed it the first time of appearence.

step 4

After setting these topics, you will define all the Elements and Styles of your Pop-up Form. This procedure applies for Classic Forms as well, with an additional configuration in the “Styles” section from which you’ll be able to personalize the Overlayers and the Close Button.

step 5

Now that you know more about these two kinds of Forms you can go ahead and create your own with Doppler. But to begin, we need to tell you more about the type of Subscription you can ask for: Single and Double Opt-in Forms.

Single and Double Opt-in Forms: What are and how to configure them

The type of Subscription is another item you have to define in order to complete the configuration of your Form. These are the main features about each one:

Single Opt-in

In this format, the user subscribes to receive information from a certain company and does not receive a Confirmation Email: just by entering their Email and the information requested, the user has already given its permission to receive communications.

Double Opt-in

In this subscription procedure, the user confirms in different instances the interest on receiving communications from the company. In this way, the identity of the contact is verified to discard unwanted mail.

Good news for your Forms! If you decide to configure a Double Opt-in, you will have the possibility to personalize the following elements:

  • Name and Email of the sender (for example your company)
  • Welcome Email to your new Subscribers
  • Confirmation Email

step 6

Now you know the differences between Single and Double Opt-in, you can choose the one that satisfies your business needs. Read this article to learn how to set every step on each flow.

Let’s see all about SEO and analytics of your Forms.

SEO and analytics

These is related to the information that helps your Forms to appear in the main search engines, and to be shared in Social Media.

step 7

To know in detail the fields included in this section and why it is important that you configure them prior to distributing your Form, review this article.

You’re near to put your Form online! Before finish this post, we show you the different distribution options.

Publication and distribution options

Select one or multiple distribution ways. Do you know each one specifically?

  • Share through a Link (Classic Forms only): the URL of your Form is automatically generated at the same time you create it, so the only thing to do is to copy the URL and share it. This URL will be shown as a Landing Page.

step 8

  • Embed in your Website (for Classic and Pop-up Forms): for this matter you have to copy a portion of HTML code and embed it in your Website, E-commerce or Blog.

step 9

  • Put it on a Facebook Tab (Classic Forms only): you have to enter the Facebook personal account of the person who owns or administers the Fan Page in which you want your form to be displayed; after that, select the Fan Page, write a title for your Form and upload the thumb. Finally, click on “Install Facebook Tab”.

step 10

  • Insert an IFrame on your Website (Classic Forms only): copy and paste the code that Doppler has given you into your Website or Blog. That’s all!

step 11

Good job! Your Form is ready to be online. Just click on the “Finish” button and start to nurture your Lists with new Leads for your Email and Automation Marketing Campaigns.

Have a great Campaign!


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  1. David 14 Apr 2015

    Buenas tardes! ¿Se puede hacer que la información que la gente deja en el formulario llegue también por correo electrónico? (Ya sea al correo de registro en doppler o a un correo especificado manualmente)
    Nos vendría muy bien para poder integrar el form de carga de nuevos suscriptores con el CRM

    1. Melina Diaz 20 Apr 2015

      Muy buenos días David, esperamos que te encuentres muy bien. Acorde a lo que nos preguntas sobre si es posible que la información que aportan tus clientes en el Formulario de Suscripción te llegue también por correo, efectivamente puedes realizar dicha integración con la API Key de Doppler. Seguramente este post te sirva http://ow.ly/LQBa4 o bien puedes escribirnos a soporte@fromdoppler.com. ¡Mucha suerte con la integración!

  2. Maximiliano 18 Sep 2015

    Como puedo hacer para que, al crear y utilizar un Formulario, no me deje ingresar un mail (suscriptor) de manera duplicada????

    gracias.

  3. Je 6 Oct 2015

    como poner para que este activa todo el tiempo?

    1. Melisa de Doppler 21 Oct 2015

      Hola Je, ¿Cómo estás? ¿A qué te refieres con “activa todo el tiempo”? ¿Podrías escribirnos a soporte@fromdoppler.com así podemos ayudarte de manera más personalizada con esta consulta puntual?
      Gracias.
      Saludos,
      Melisa del equipo de Doppler

  4. Fernando Carrera Santibañez 20 Dec 2015

    1.- Como enviar correo con un mensaje: Solicitando la Confirmación de Interés en su su (ó sus 2.-suscripciones) y el formulario de suscripción.
    3.-Suscripcion sencilla y suscripcion multiple
    4.-Suscripcion Libre y Suscripcion Premium(Paga)

    1. Nacho de Doppler 24 Dec 2015

      Hola Fernando, ¿cómo estás? En breve te estaremos contactando por Email para solucionar tu duda.
      Saludos,
      Nacho de Doppler.

  5. Claudio 14 Jan 2016

    Hola, quisiera agregar un formulario en el cuerpo de una campaña de e-mail. Se puede?

    1. Sebastián de Doppler 22 Jan 2016

      Hola Claudio, ¿cómo estás? En breve un representante de atención al cliente se estará contactando contigo para comentarte todas las opciones de formularios posibles que tenemos. Saludos, Sebastián de Doppler.

  6. andrea 6 Apr 2016

    Cuando ingreso el código de un formulario de suscripción se ve cortado y feo. Cómo modifico su tamaño? Gracias

    1. Sebastián de Doppler 11 Apr 2016

      Hola Andrea, ¿cómo estás? Para poder modificar el tamaño de tu formulario, debes ir a la personalización del formulario dónde dice dimensiones y allí podrás colocar las medidas deseadas. Te paso una captura de para que lo puedas visualizar mejor 🙂 http://screencast.com/t/BBwgnDMI23f7. Cualquier duda escríbenos nuevamente por este medio o a soporte@fromdoppler.com. Saludos, Sebastián del equipo de Doppler.

  7. Connie Moreno 27 Apr 2016

    ¿Como enviar correo con un mensaje: Solicitando la Confirmación de Interés de mis suscriptores para que les siga llegando mi información y ademas ponerles el formulario de suscripción?

    1. Luis de Doppler 6 Jun 2016

      Hola Connie, ¿Cómo estás? Un representante de atención al cliente se pondrá en contacto contigo para asistirte.
      ¡Muchas gracias por elegirnos!
      Saludos,
      Luis del equipo de Doppler

  8. Tomas 30 May 2016

    Hola! buenas tardes,
    Creamos un formulario. En web se ve perfecto. Pero en mobile se corta. Hay que agregarle algo para que sea resposive?
    Muchas gracias,
    Saludos,
    Tomas

    1. Sebastián de Doppler 6 Jun 2016

      Hola Tomás,

      Un representante de atención al cliente se podrá en contacto contigo para asistirte de manera personalizada.

      Saludos,
      Sebastián de Doppler

  9. Rodrigo 20 Aug 2016

    Hola, estoy intentando personalizar mi más formulario. ¿Es posible editar el css del formulario?

    1. Sebastián de Doppler 29 Aug 2016

      Hola Rodrigo, si quieres personalizar en profundidad un Formulario, te recomendamos hacerlo en el HTML de tu sitio y conectarlo vía API https://restapi.fromdoppler.com/docs con tus Listas de Doppler.

      Por otro lado, si deseas utilizar nuestros Formularios, podrás editar manualmente cada aspecto del mismo pero no utilizando la hoja de estilos, sino las configuraciones del Formulario dentro de Doppler.

      Ante cualquier duda que tengas durante el proceso de edición o conexión, escríbenos a soporte@fromdoppler.com y te ayudaremos de manera personalizada.

      Saludos,
      Sebastián de Doppler

  10. carlos 30 Oct 2016

    Es posible diseñar un formulario popup?

    1. Noelia de Doppler 20 Dec 2016

      Hola Carlos,
      Nuestro equipo de Atención al Cliente te ha ayudado de manera individual con tu consulta, pero si tienes más dudas, por favor vuelve a escribirnos a soporte@fromdoppler.com y con gusto te ayudaremos.
      Saludos,
      Noelia de Doppler

  11. Oscar Javier Salazar 19 Apr 2017

    ¿Cómo puedo agregar un campo selección múltiple en un formulario?

    1. Joaquín de Doppler 5 May 2017

      ¡Hola Oscar! Gracias por tu consulta. Actualmente no contamos con campos de selección múltiple en nuestros Formularios, excepto la opción de Sí/No. Saludos, Joaquín de Doppler 🙂

  12. Pablo Lecce 30 Jul 2017

    Hola,
    ¿Donde encuentro el Código HTML del Formulario que creo?
    Saludos

    1. Noelia de Doppler 15 Aug 2017

      Hola Pablo, una vez que hayas definido los Campos que incluirás en tu Formulario, las propiedades de cada uno y hayas personalizado su diseño, podrás acceder a la pestaña llamada “Formas de distribución” donde encontrarás el código HTML para embeberlo en tu sitio web o blog. Aquí puedes ver dónde encontrarlo: https://screencast.com/t/DoEGbUIt Saludos, Noelia de Doppler 🙂

  13. DANIEL 27 Aug 2017

    hola se puede hacer oara recibir la informacion del cliente completa via mail?

    1. Sebastián de Doppler 31 Aug 2017

      ¡Hola Daniel! Gracias por tu consulta. La hemos derivado a nuestro equipo de Soporte y Atención al Cliente para que puedan indagar acerca de qué tipo de información sobre tus Suscriptores deseas recibir. Saludos, Sebastián de Doppler 🙂